Michael Porter, in his seminal book “Competitive Advantage”, lists a series of 78 questions that allow you to assess the following 5 competitive forces in a factual manner:
- Threat of new entrants
- Supplier bargaining power
- Clients’ bargaining power
- Threat of substitutes
To help you in your understanding of this essential tool of competition analysis, we propose you to go through the online course we have dedicated to it.