Alla Weinberg

Culture Design

Transcript

1. Culture Design From Business to Buttons 2018 Alla Weinberg weheartwork.com @alla_here
2. Linda Cliatt-Wayman
3. Context vs Content Culture Design !3 Content Context WHO are you being? WHAT are you doing?
4. What is culture? Culture Design !4 A culture is the way a group of people are being together. 
 
 It is their collective identity. Culture is the Context
5. What is culture? Culture Design !5 Belief Belief Belief Belief Belief Belief Belief Belief Belief
6. What is culture? Culture Design !6 Culture is a set of shared beliefs that form a collective identity.
7. Why does culture matter? Culture Design !7 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE?
8. Why does culture matter? Culture Design !8 CURRENT RESULTS DESIRED
 RESULTS BEHAVIORS BELIEFS
9. Why does culture matter? Culture Design !9 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS Behaviors drive results Beliefs drive behavior
10. Why does culture matter? Culture Design !10 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE? By first attending to the underlying beliefs that inform and drive what we do.
11. We are right
12. The world is happening TO us
13. We are special
14. There is not enough
15. There are winners and 
 there are losers
16. People are objects
17. Culture can be designed Culture Design !17 Uber: Culture By Default Netflix: Culture By Design
18. A systems mindset Culture Design !18 https://medium.com/disruptive-design/tools-for-systems-thinkers-the-6-fundamental-concepts-of-systems-thinking-379cdac3dc6a
19. Culture design is a 4 part process Culture Design !19 Map It Tangibly visualize the current state of the culture 1 Accept it Accept the current culture without judgement 2 Choose It Choose new beliefs that will support the results you are wanting to see 3 Lead It Be the change and create rituals and practices to support the new beliefs 4
20. Meet your culture body Culture Design !20 Tangibly visualize the current state of the culture Map It 1
21. Culture shifts are slow Culture Design !21 Nature Culture Governance Infrastructure Commerce Fashion
22. If no one told you today that they love you, know that I do.
23. Thank you! Alla Weinberg alla@weheartwork.com weheartwork.com @alla_here