Maria Giudice

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May 18, 2018

Maria Giudice

The Life of a Change Maker — Lessons from the Battlefield

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May 18, 2018
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  1. LESSONS FROM 
 THE BATTLEFIELD FOR CHANGEMAKERS, BADASSES, AND OTHER

    REBELS Photo credit: http://www.denofgeek.com/
  2. 400+ designers worldwide 1 VP, Experience Design 35+ years old

    9,000 employees 100+ products
  3. People who can see the patterns around them, 
 identify

    the problems in any situation, 
 figure out ways to solve the problem, 
 organize fluid teams, 
 lead collective action 
 and then continually adapt as situations change. CHANGEMAKER BILL DRAYTON, FOUNDER, ASHOKA
  4. TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM Listening tour: travel

    the world visiting offices Hang out with the teams Asked five questions
  5. DEFINE THE KEY PROBLEMS Engineering-centric culture focused on execution Lack

    of a cohesive design community Imbalance of power on product teams Fragmented access to customers and research Quantity of features over quality of experience
  6. COMPANY SILOS INHIBIT INNOVATION

  7. BUILD A COALITION OF THE WILLING STEP ONE: FIND YOUR

    TRIBE
  8. Design’s Coming Out Party

  9. The X Summit was an inspiring and affirming event stamping

    the arrival of the Experience era at Autodesk.” “
  10. None
  11. Leadership changes? Design champion leaves? Reorgs? Politics?

  12. FAILURE IS INEVITABLE

  13. PERSIST TI ME TO REDE SI GN Photo credit: Andres

    Kudacki/AP Photo
  14. LESSONS FROM 
 THE BATTLEFIELD FOR CHANGEMAKERS, BADASSES, AND OTHER

    REBELS Photo credit: http://www.denofgeek.com/
  15. EXECUTIVE 
 SUPPORT IS 
 REQUIRED 1: DESIGN LEADERSHIP REQUIRES

    ENLIGHTENED LEADERS
  16. ALIGN YOUR WORK TO BUSINESS GOALS 2: QUANTIFY YOUR PROGRESS

    AS MUCH AS POSSIBLE Photo credit: COREY SIPKIN/NEW YORK DAILY NEWS
  17. GET SHIT DONE 3: THINK BIG, EXECUTE IN SMALL CHUNKS

  18. MAKE YOUR WORK VISIBLE AND MEMORABLE 4: OVER-COMMUNICATE AND BE

    TRANSPARENT
  19. CELEBRATE AND GIVE CREDIT 5: BE INCLUSIVE—MAKE IT THEIR IDEA

  20. STAY TRUE TO YOURSELF 6: AUTHENTICITY GENERATES RESPECT AND TRUST

  21. CHANGEMAKER BUILD A COALITION OF THE WILLING EXECUTIVE SUPPORT IS

    REQUIRED ALIGN YOUR WORK TO BUSINESS GOALS GET SHIT DONE MAKE YOUR WORK VISIBLE AND MEMORABLE CELEBRATE AND GIVE CREDIT STAY TRUE TO YOURSELF
  22. MARIA GIUDICE @MGIUDICE CHANGEMAKER THANK YOU