Making It Stick - UHU Marketing Proposal

A case study marketing proposal done for UHU's Glue brand - UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline.

Transcript

1. Making it Stick a marketing proposal
2. “UHU glues anything, anytime” THE BRAND 1
3. in GERMANY 1932 August Fischer
4. THE FIRST synthetic resin adhesive FORMULA
5. It sticks all materials All Purpose esive
6. TODAY 15 categories
7. TODAY 15 categories
8. 125 countries present in
9. Don’t say glue, say
11. COMPETITORS 2
13. large variety
14. do it yourself 1 2 3
19. How can UHU Stand Out?
20. UHU is pronounced: ‘ooo-hoo’ CHALLENGES 3
21. The GOAL Increase Awareness Product Education Stronger Presence
22. product features Works on All Materials Super Strong 100% WeatherProof Solvent Free
23. types of glue CONSTR HOUSEHOLD
24. types of glue CONSTR HOUSEHOLD UHU
25. The Solution that Sticks the new ULTRA MONTAGE is virtually Anything
26. who?
27. myststock.deviantart
30. who?
31. i need a QUICK FIX
32. i need
33. Target Market 15-60 years Primary
34. ? Lack of awareness
35. ? product education
36. usage conventional
37. MAKING IT STICK 4
38. The Sticky MESSAGE
39. the Solution that Sticks
40. The Sticky EXECUTION
41. CAMPAIGN PHASE 1
42. AWARENESS + EDUCATION
43. interchange banner ad
44. CAMPAIGN PHASE 2
45. USAGE education ?
46. UGC User Generated Content
47. Others 3.95% 8.01% 11.5% 73.5% (% Reach) TOP 3 SOCIAL SITES visited in Singapore Data adapted from: statcounter.com
48. The UHU Challenge
49. POSTER advertisement
50. bus-stop advertising
51. bus-stop advertising
52. Register via online site 1
53. challenge website
56. Mailer participant kit 2 +
57. Upload submitted entries 3
58. SINGAPORE’S FIRST UHU CHALLENGE
59. Voting for top 20 4
60. facebook promotion
61. Winning after voting 5
62. $1,000 people’s choice
63. $2,500 5 Winners
64. TIMELINE
65. PRE-CHALLENGE LAUNCH COMPETITION PRIZES 1 2 3 4
66. Expected Results
67. 1,000 signups
68. 20,000 views
69. IMPACT the glue universe
70. The Solution That Sticks
71. Thanks for Sticking around. Slides Content itseu ene.me @itseu enec EUGENE CHENG TAN RAY KAI XIN SEN CAI EUGENE
72. Images Pictorials The Noun Project Inspiration Emiland De Cubber AdvanceYourSlides.com Shoes by brommel.net Train by mylovelymess.com Chair by MystStock@deviantart Storm Crowd by JD Hancock Memento by medically_irrelevant Typeface Gotham Family Data UHU Statscounter.com Brand e.g. UHU