What I Learned from Asking, “How did you build that?”

What I Learned from Asking, “How did you build that?”

I’ve asked nearly 100 people one pointed question: “How did you build that?” I’ve gotten a lot of great answers and they’ve helped me grow as an entrepreneur. In this talk, I’ll share what I’ve learned with you.


Joe Casabona

August 23, 2018


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    What I Learned from Asking, “How did you build that?”

    Joe Casabona casabona.org/wcmpls18 @jcasabona
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    @jcasabona Why Did I Start How I Built It? •

    In short, I was just asking. • Having Conversations asking folks this same question in preparation to launch my online course website • Saw great value • Wanted to make them public
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    @jcasabona How I Built It • Interview product owners and

    developers • From Idea to Execution • ~100 Guests • 337,000 Downloads • https://howibuilt.it
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    @jcasabona Tools for Automation • I’m a one-man band, so

    automation tools are important to me. • Chris Lema talked about using Zapier to “connect the dots.” He automated his sales funnel, and even mailers. • Rebecca Gill told me about Follow-Up Emails for WooCommerce, which keeps buyers engaged • Shawn Hesketh talked about engagements in LiferLMS • Beka Rice taught us about Jilt & automation to help with cart abandonment
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    @jcasabona Tools for Development • My guests use Atom, VS

    Code, Local, Valet, and a whole host of dev tools. • Pippin Williamson talks about the benefits of having a light development environment (which I love) • Both Joost De Valk and Daniel Bachhuber talked about using automated testing tools. Behat is a popular tool • Bryce Adams talked about how great learning Vue.js for Metorik was.
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    @jcasabona Recurring Tools • ConvertKit or some other newsletter program.

    Email is still the best form of marketing! • WooCommerce or EDD. Many guests used one of the other. WC if they wanted to do more than just digital products • Zapier for automation • Genesis for Theme Building • Help Scout for Support