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Accountability In Design - Our History Will Be What We Make It

Jeff Parks
April 10, 2014

Accountability In Design - Our History Will Be What We Make It

Watch my entire presentation https://www.youtube.com/watch?v=GRFoFVHz79Q

Watch follow-up interview after my opening keynote address https://www.youtube.com/watch?v=utF0YC7f1A4

As the opening keynote for "UX Poland - The Human Experience" I wanted to focus on the fundamental issues facing designers today and over the past decade. The inspiration from the ideas shared came from conversations with thought leaders around the world in every design discipline, conversations in mentoring over 100 designers, and my own experiences with clients from the fortune 50, Government, and non-profits over my 15 + year career in User Experience.

I drew on inspiration from Edward R. Murrow, poet Taylor Mali, Charles Eames, Bauhaus, Alisan Atvur (propelland), Kara Pecknold (frog), Harvard graduates Julia Silverman and Jessica Matthews, Alfredo Moser (Brazil), Michio Kaku and many more.

All of which aligned to tell a story on how we as a design community need to focus on the areas of legitimacy, responsibility, and courage to begin looking at accountability as more than just a result, but rather a deeper meaning - one of an intrinsic characteristic. In so doing, earning the trust and respect of leaders in business, academia, and engineering in helping to facilitate understanding and change that will benefit all in the end.

Jeff Parks

April 10, 2014
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Transcript

  1. Accountability In Design
    “Our history will be what we make it.”
    UX Poland 2014
    Opening Keynote by Jeff Parks

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  2. Accountability should be viewed as an !
    intrinsic characteristic.

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  3. * Everyone experiences a sense of individuality and 

    self-expression.

    * There is a capacity to express compassion and to develop
    close relationships.
    !
    * A way of reacting with spontaneity, integrity, and integration.
    !
    * There is a drive towards actions, self-expression, and creative
    experiences.
    !
    * There is an ability to reason and exchange ideas with others.
    Accountability as an Intrinsic Characteristic

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  4. Two human process theories of: !
    Detection, Search, and Attention
    - Shiffrin & Schneider, 1977

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  5. Click, Whirr! Responding

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  6. Click, Whirr!
    “…rather than thinking about an expert’s arguments and being
    convinced (or not), we frequently ignore the arguments and allow
    ourselves to be convinced just by the expert’s status as ‘expert’.”!
    - Shiffrin & Schneider, 1977

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  7. Controlled Responding

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  8. Controlled Responding
    “…the tendency to react on the basis of a thorough analysis of
    all of the information…”!
    - Shiffrin & Schneider, 1977

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  9. I’m going to challenge your…

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  10. I want to provide you with a framework for your
    own thinking…

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  11. …by starting in the past.

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  12. Edward R. Murrow

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  13. Edward R. Murrow Speech!
    October 1958 Speech

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  14. 60 years later…!
    New Medium. Same Struggles.

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  15. We Struggle with…

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  16. “In general, when we are unsure of ourselves, when the
    situation is unclear or ambiguous, when uncertainty
    reigns, we are most likely to look to and accept the
    actions of others as correct.”
    Pluralistic Ignorance
    - Robert B. Cialdini

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  17. “…the real value of education … has almost nothing to
    do with knowledge and everything to do with simple
    awareness.”
    - David Foster Wallace

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  18. “Eventually, everything connects!”
    - Charles Eames

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  19. “…evidence of decadence, escapism, and isolation
    from the realities of the world in which we live.”
    - Edward R. Murrow

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  20. We Struggle with…

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  21. - Alisan Atvur
    “[Courage is…] Enduring fear to do the right thing.”

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  22. Human Experiences

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  23. StoryCorps!
    What Do You Feel You've Learned from Cancer?

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  24. “The amygdala doesn’t have the capacity to deal
    with long term consequences of our actions, only
    fight or flight.”
    - Daniel Goleman

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  25. To question without arguing. !
    To ask “why” without attacking.

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  26. Taylor Mali
    Words and Their Consequences
    (starts at 15:20)

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  27. “We are currently wealthy, fat, comfortable and
    complacent.”
    - Edward R. Murrow

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  28. We Struggle with…

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  29. Responsibility

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  30. Responsibility for our actions.

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  31. Modern design was born from the marriage of art and
    industry at 901 Washington Blvd. in San Francisco

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  32. “I can teach you how to draw. If you can think
    and you can see and you can prove that to me,
    you can work here.”
    - Charles Eames

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  33. “It was more than just a search for the best change in design.
    It was always a process of learning by doing… We would
    never delegate understanding.”
    - Eames’ employee

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  34. “Much of the time, people attribute what happens to them
    to events close in time and space, when in reality it’s the
    result of the dynamics of the larger system within which
    they are embedded.”
    - John Sterman (MIT)

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  35. “The social implications of this research are
    staggering… If boring environments, stressful noises,
    and the organisms particular slot in the dominance
    hierarchy, all impact the architecture of the brain - and
    Gould’s team has proven that they do - then the
    playing field isn’t level. Poverty and stress aren’t just
    an idea - they are an anatomy! Some brains never
    even have a chance.”
    - Dr. Elizabeth Gould Neurologist

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  36. “…is being used to distract, delude, amuse and
    insulate us.”
    - Edward R. Murrow

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  37. Illuminate and Inspire

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  38. “Junior” designers please stand up!

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  39. “You don’t get benefits from mechanical
    repetition, but by adjusting your execution over
    and over to get closer to your goal… You have
    to tweak the system by pushing…allowing for
    more errors at first as you increase your limits.”
    - Anders Ericson

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  40. “Senior” designers please stand up!

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  41. “We ought to be able to do better at least
    for them, if not, for opening for business.”
    - Larry Lessig

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  42. “Human Consciousness is a process of
    creating a model of our world in space and
    time (especially the future) by evaluating
    many feedback loops in various parameters
    in order to achieve a goal.”
    - Michio Kaku

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  43. !
    “When we all light up we can
    scare away the dark!”
    - Passenger
    Jimmy Fallon - Tonight Show Performance

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  44. “I began by saying that our history will be what we
    make it…”

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  45. “Good night, and good luck!”
    UX Poland 2014
    @jeffparks
    http://www.kinaole.ca

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