Mailchimp & Gravity Forms: Managing Lists with Groups & Segments

We'll be discussing the "One List Managed by Groups" principle from MailChimp, showing how to configure groups in MailChimp and how to use Gravity Forms in WordPress to create a form that communicates with those Groups.

Transcript

1. MailChimp & Gravity Forms Workshop: Managing Lists with Groups & Segments
2. Jim True Support Lead & Community Manager
 Pods Framework pods.io | @podsframework jimtrue.com | @jimtrue
3. Why do you have a mailing list?
4. Why do you have a mailing list? Subscribers
5. Why do you have a mailing list? CRM Subscribers
6. eCommerce CRM Subscribers Why do you have a mailing list?
7. Why do you have a mailing list? CRM eCommerce Drip Market Subscribers
8. Lists vs. Groups vs. Segments
9. Lists Bill by Subscribers 1 email = 1 subscriber X 10 10 emails = 10 subscribers X 5 X 10 50 emails = 50 subscribers
10. Groups Organize Lists 1 List 5 Groups 1 email = 1 subscriber 5 emails = 5 subscribers 2000 emails = 2000 subscribers 1 List 10 Groups 1 List 60 Groups
11. Segments utilize Groups Client Type “Current” “Lead” “Lost” Interest “Business” “Design” “Development” Meetup “STP” “TPA” “NPR”
12. Creating Groups • Select a List • Manage Contacts • Groups
13. Is this on your Signup Form?
14. Group Categories & Names
15. Group Categories & Names 60 Groups across each List
16. Grab your MailChimp API
17. Gravity Forms w/MailChimp
18. Gravity Forms w/MailChimp • Add MailChimp API to Gravity Forms • Create a New Form • Settings, Mailchimp, Create a new Feed • Select the Mailing List with the Groups • Create Form Fields to Match Up
19. Demo Time
20. Questions?
21. Jim True Support Lead & Community Manager
 Pods Framework http://pods.io | @podsframework http://jimtrue.com | @jimtrue
22. WordPress St Petersburg Meetups Monthly in St Pete @ Iron Yard
 1st & 2nd Thursdays every Month http://tampabaywp.org | @tampabaywp Slack Chat | Facebook Group | Meetup
23. Thank you! Iron Yard St. Pete Next CoHort Starts 8/28/2017 Iron Yard St. Pete | @theironyard #tampabay