Lean UX at TW

A walkthrough of how TW does Lean UX

Transcript

1. Agile/Lean UX Roundtable John Jarosz ThoughtWorks | New York
2. How we see Lean UX !   The practice of continuous market feedback: as soon as possible, with as little as possible
3. How we see Lean UX !   We do our research and testing as we develop and grow product
4. Lean + Agile for full ROR (Return on Research) !  Agile enables lean to be more than a great product feedback mechanism, to give full potential to research results
5. Lean + Agile for full ROR (Return on Research) !   We use quick and collaborative methods for disseminating our knowledge we’ve gained so far and making it the teams responsibility
6. Why is it so valuable? !   Full speed ahead! •  Providing the business validation and strategic pivots early and throughout •  Able to “out learn” the competition, making the difference from good to great •  Empowering all team members to “make the call” •  The product becomes a deliverable from the group, rather than an individual •  Building product from day 1 !   Team product validation and exploration •  Different people analyze feedback to produce different results •  Example: Developers empowered to innovate, when traditionally have been too downstream. Who has better technical ideas than a developer? !   Holding the team accountable for market feedback and pivots – not just designers
7. Be prepared! !   It doesn’t work when: •  there are lots of embedded dependencies are present within: tech, business, and/or design. •  we can’t access the market. •  we can’t get access and collaboration between internal departments. •  are in situations when product release must be sudden and complete. •  when the business needs to pre-approve all items. •  when the stakeholder is placed above the customer. •  it’s seen as a pre-emptive strike. Design issues will always come up, no matter what. •  we receive negative feedback cycles that cause over-reactions – cycles should be well planned and thought through.
8. Contact Me @john_jarosz jjarosz@thoughtworks.com www.thoughtworks.com Questions? Comments? ThoughtWorks is a global custom software solutions consultancy trusted by many of the world’s leading businesses with their most complex and critical systems and products. We deliver consulting grounded in delivery expertise, build custom applications and help organizations across all market sectors to drive IT efficiency – working to an exceptionally high standard. © 2011 ThoughtWorks, Ltd. All rights reserved. Thanks!