Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
5 Ways to Transform Your Blog Post Into Endless...
Search
Jonathan Rick
PRO
February 18, 2013
Business
3k
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
5 Ways to Transform Your Blog Post Into Endless Tweets
Every hack must now be his own flack.
Jonathan Rick
PRO
February 18, 2013
More Decks by Jonathan Rick
See All by Jonathan Rick
Print vs. Pixels: Why Writing on the WebIs Totally Different From Writing on Dead Trees
jrick
PRO
0
89
Is This the Right Course for You?
jrick
PRO
0
80
Everything You Wanted to Know About Wikipedia But Were Too Embarrassed to Ask
jrick
PRO
0
20k
Sales After Covid: How to Sell in a Post-Pandemic World
jrick
PRO
1
1.3k
Healthcare Phrases That Are Almost Always Misunderstood
jrick
PRO
1
500
This Is Why Donald Trump Is Killing Joe Biden in Fundraising
jrick
PRO
0
1.7k
How to Manage Your Inbox and Mental Health During a Pandemic
jrick
PRO
0
210
How to Write a Talking Point
jrick
PRO
0
2.4k
What's Wrong With These RFPs?
jrick
PRO
0
560
Other Decks in Business
See All in Business
ハンディ株式会社 | 会社ご説明資料
handy_official
0
4.2k
THE Impact Report 2026 /THE株式会社 2026年10月公開(訂正版)
yusukiwashita
0
200
G-gen カルチャー
ggen
0
110
タケウチグループRecruit
takeuchigroup
0
15k
【JMDC】データウェアハウス開発部_採用ピッチ資料.pdf
jmdc
3
4.2k
「まず自分が背中を見せる」から始まった ──「打席に立ち続ける」ことで技を磨き、縁を結ぶということ
natty_natty254
5
660
インキュデータ会社紹介資料
okitsu
3
62k
正しさよりも、受け取ってもらえる言葉を!非暴力コミュニケーションのすすめ
kawanotron
0
220
話題のバングラデシュ人就労、最新の数字でまとめてみた(2026年10月31日時点)
shunkisugaya
0
530
Unstuck: Laying the Foundations for Fast Flow in a Public Sector Regulator
benedictsteele
PRO
0
180
ログラス会社紹介資料 / Loglass Company Deck
loglass2019
20
590k
納品して終わり、を事業会社でやった話
tamosan01
2
280
Featured
See All Featured
Stop Working from a Prison Cell
hatefulcrawdad
274
21k
First, design no harm
axbom
PRO
2
1.4k
Being A Developer After 40
akosma
PRO
92
590k
Large-scale JavaScript Application Architecture
addyosmani
516
110k
HTML-Aware ERB: The Path to Reactive Rendering @ RubyCon 2026, Rimini, Italy
marcoroth
5
910
A Tale of Four Properties
chriscoyier
163
24k
Paper Plane
katiecoart
PRO
5
55k
Building Better People: How to give real-time feedback that sticks.
wjessup
371
20k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
659
62k
WENDY [Excerpt]
tessaabrams
14
40k
Build The Right Thing And Hit Your Dates
maggiecrowley
39
3.5k
How to build an LLM SEO readiness audit: a practical framework
nmsamuel
2
980
Transcript
TWEET YOUR BLOG POST ENDLESSLY Jonathan Rick @jrick
1.Summaries, excerpts, & teasers
My new post for @Mashable: How to Optimize Your Headlines
for Google and Humans - http://j.mp/JWfPAv
Done right, a #headline will stop a mouse-moving, page-scrolling, attention-deprived
user in his pixels - http://j.mp/JWfPAv
In addition to writing for eternity, or for one’s mother,
today’s writer must also write for Google - http://j.mp/JWfPAv
With this foundation, you’ll be able to pull off one
of the web’s hardest acts: You’ll be able to make Google laugh - http://j.mp/JWfPAv
New Blog Post: How to Make Google Laugh: SEO Your
Headlines - http://j.mp/K9HGOK
RT @Mashable: How to Optimize Your #Headlines for Google and
Humans - http://j.mp/Jes1ZZ #SEO
Algorithms don’t appreciate wit, irony, humor, or style - http://j.mp/JWfPAv
The secret of stellar #SEO is that you can have
your cake and eat it, too - http://j.mp/JWfPAv
Why bother with a meta description? - http://j.mp/JWfPAv
Google, SEO and Writing a Great Headline - http://j.mp/JWfPAv
How the Mainstream Media Are Optimizing Their Headlines for Google
- http://j.mp/JWfPAv
3 Ways to Make Your Headlines Catnip for Search Engines
- http://j.mp/JWfPAv #SEO
2.Shout-outs (aka kiss- ups)
@DeadlineDiaries Your post, “Google Doesn’t Laugh,” inspired me to write
this for @Mashable - http://j.mp/K9HGOK
@SteveLohr Remember when you wrote, “This Boring Headline Is Written
for Google”? At @Mashable, I offer a solution - http://j.mp/JWfPAv
@yoast Today on @Mashable, I praise your WordPress plug-in for
SEO - http://j.mp/JWfPAv
@SEOmoz @RandFish In a just-published post for Mashable, I quote
heavily from your guidance on meta descriptions - http://j.mp/JWfPAv
@GeneWeingarten Remember “Gene Weingarten Column Mentions Lady Gaga”? In fact,
you can have your cake and eat it too - http://j.mp/JWfPAv
3.Thank yous
@PardonMyFrench Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable -http://j.mp/JWfPAv
@lyontef Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable - http://j.mp/JWfPAv
@ChuckDefeo Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable - http://j.mp/JWfPAv
4.FYIs
@JackShafer Some news organizations are optimizing their headlines for Google.
Others are not. Curious? -http://j.mp/JWfPAv TO THE MEDIA
@HowardKurtz This may interest you: How News Outlets Are Optimizing
Their Headlines for Both Google and Humans - http://j.mp/JWfPAv TO THE MEDIA
@poynter @abeaujon @juliemmoos Here’s an easy way that editors of
news websites can SEO their headlines - http://j.mp/JWfPAv TO THE MEDIA
@NiemanLab Which news organizations are optimizing their headlines for Google?
The results may surprise you - http://j.mp/JWfPAv TO THE MEDIA
@zseward If you have a minute, I’d love your thoughts
on this: How News Outlets Are SEO-ing Their Headlines - http://j.mp/JWfPAv TO THE MEDIA
@JeremyStahl @KGeee This may interest you: How News Outlets Are
Optimizing Their Headlines for Both Google and Humans - http://j.mp/JWfPAv TO THE MEDIA
@AntDeRosa Any thoughts on this? How News Outlets Are Optimizing
Their Headlines for Both Google and Humans - http://on.mash.to/JdigwG TO THE MEDIA
@nxthompson Over at @Mashable, I suggest how the @NewYorker can
better SEO its headlines - http://j.mp/JWfPAv TO THE MEDIA
@pilhofer @sashak @lexinyt I laud the @NYTimes’s SEO strategy in
Mashable today - http://j.mp/JWfPAv TO THE MEDIA
@lheron Over at @Mashable, I suggest how @WSJ and @NYTimes
can better SEO their headlines. Whaddya think? - http://j.mp/JWfPAv TO THE MEDIA
@Ckanal The @HuffingtonPost’s SEO program was recently featured on Mashable
- http://j.mp/JWfPAv TO THE MEDIA
@rajunarisetti Over at @Mashable, I commend the @WSJ’s SEO strategy
- http://j.mp/JWfPAv TO THE MEDIA
@ethanklapper No doubt, you could have written this in your
sleep: How News Outlets Are SEO-ing Their Headlines - http://j.mp/JWfPAv TO THE MEDIA
@JenNedeau I recently knocked @TIME’s SEO strategy — or lack
thereof. Any thoughts? - http://j.mp/JWfPAv TO THE MEDIA
@JaredBKeller Do your @TheAtlanticWire responsibilities include SEO? If so, here’s
some unsolicited advice - http://j.mp/JWfPAv TO THE SEOers
@MattCutts I’d love to know what you think of this:
How to Optimize Your Headlines for Google and Humans - http://j.mp/JWfPAv TO THE SEOers
Hey @SEOSteve Is this Mashable post on SEO accurate? -
http://on.mash.to/JdigwG TO THE SEOers
@Plain_Language Where do plain languagers come down on the issue
of writing for Google vs. writing for humans? - http://j.mp/JWfPAv THE WORDSMITHS
@JesseSheidlower Are you as troubled as others by the need
today to write for Google rather than humans? - http://j.mp/JWfPAv THE WORDSMITHS
5.ICYMIs
@laureni @1bobcohn Here’s the counterargument on why writing to attract
Google’s algorithms still matters - http://j.mp/JWfPAv
@cmoffett Why they should - http://j.mp/JWfPAv
Let Me Know What You Think
[email protected]
jonathanrick.com @jrick slideshare.net/jrick