Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
5 Ways to Transform Your Blog Post Into Endless...
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Jonathan Rick
PRO
February 18, 2013
Business
0
2.8k
5 Ways to Transform Your Blog Post Into Endless Tweets
Every hack must now be his own flack.
Jonathan Rick
PRO
February 18, 2013
Tweet
Share
More Decks by Jonathan Rick
See All by Jonathan Rick
Everything You Wanted to Know About Wikipedia But Were Too Embarrassed to Ask
jrick
PRO
0
19k
Sales After Covid: How to Sell in a Post-Pandemic World
jrick
PRO
1
1.2k
Healthcare Phrases That Are Almost Always Misunderstood
jrick
PRO
1
430
This Is Why Donald Trump Is Killing Joe Biden in Fundraising
jrick
PRO
0
1.6k
How to Manage Your Inbox and Mental Health During a Pandemic
jrick
PRO
0
180
How to Write a Talking Point
jrick
PRO
0
2.4k
What's Wrong With These RFPs?
jrick
PRO
0
530
A Beginner’s Guide to RFPs and Proposals
jrick
PRO
0
550
7 Digital Trends Every PR Pro Should Know for 2026
jrick
PRO
2
2.3k
Other Decks in Business
See All in Business
Purviewで権限のカタログ化をしてみたかった~データ製品アクセスポリシーとは?~
ryuseiiida
0
110
AnyMind Group Culture Deck (JP)
anymind
6
200k
VISASQ: ABOUT US
eikohashiba
15
560k
株式会社ジュニ - 採用ピッチ
junni_inc
2
25k
CIRCULATION Our People & Culture Report 2026
circulation
0
180
メドピアグループ紹介資料
medpeer_recruit
10
150k
その"インサイト"、本当に意味ありますか? 〜Think N1な深いインサイトの見つけ方〜
inagakikay
1
980
enechain company deck_english
enechain
PRO
0
290
株式会社ボスコ・テクノロジーズCompany Deck(SI事業部エンジニア編)
boscotechrecruit
1
680
株式会社ネオキャリア_採用ピッチ資料_20260128
neo_recruit
0
4.1k
クリヤマジャパン㈱採用資料
uemura2024
0
6.2k
Hubになる開発者が、組織を強くする ― DevRelから見た、Hubになる開発者の価値 ―
natty_natty254
0
650
Featured
See All Featured
Stewardship and Sustainability of Urban and Community Forests
pwiseman
0
130
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
230
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
Principles of Awesome APIs and How to Build Them.
keavy
128
17k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Designing for Timeless Needs
cassininazir
0
150
Six Lessons from altMBA
skipperchong
29
4.2k
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
uxyall
0
190
Fireside Chat
paigeccino
42
3.8k
Site-Speed That Sticks
csswizardry
13
1.1k
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
aleyda
2
9.8k
エンジニアに許された特別な時間の終わり
watany
106
240k
Transcript
TWEET YOUR BLOG POST ENDLESSLY Jonathan Rick @jrick
1.Summaries, excerpts, & teasers
My new post for @Mashable: How to Optimize Your Headlines
for Google and Humans - http://j.mp/JWfPAv
Done right, a #headline will stop a mouse-moving, page-scrolling, attention-deprived
user in his pixels - http://j.mp/JWfPAv
In addition to writing for eternity, or for one’s mother,
today’s writer must also write for Google - http://j.mp/JWfPAv
With this foundation, you’ll be able to pull off one
of the web’s hardest acts: You’ll be able to make Google laugh - http://j.mp/JWfPAv
New Blog Post: How to Make Google Laugh: SEO Your
Headlines - http://j.mp/K9HGOK
RT @Mashable: How to Optimize Your #Headlines for Google and
Humans - http://j.mp/Jes1ZZ #SEO
Algorithms don’t appreciate wit, irony, humor, or style - http://j.mp/JWfPAv
The secret of stellar #SEO is that you can have
your cake and eat it, too - http://j.mp/JWfPAv
Why bother with a meta description? - http://j.mp/JWfPAv
Google, SEO and Writing a Great Headline - http://j.mp/JWfPAv
How the Mainstream Media Are Optimizing Their Headlines for Google
- http://j.mp/JWfPAv
3 Ways to Make Your Headlines Catnip for Search Engines
- http://j.mp/JWfPAv #SEO
2.Shout-outs (aka kiss- ups)
@DeadlineDiaries Your post, “Google Doesn’t Laugh,” inspired me to write
this for @Mashable - http://j.mp/K9HGOK
@SteveLohr Remember when you wrote, “This Boring Headline Is Written
for Google”? At @Mashable, I offer a solution - http://j.mp/JWfPAv
@yoast Today on @Mashable, I praise your WordPress plug-in for
SEO - http://j.mp/JWfPAv
@SEOmoz @RandFish In a just-published post for Mashable, I quote
heavily from your guidance on meta descriptions - http://j.mp/JWfPAv
@GeneWeingarten Remember “Gene Weingarten Column Mentions Lady Gaga”? In fact,
you can have your cake and eat it too - http://j.mp/JWfPAv
3.Thank yous
@PardonMyFrench Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable -http://j.mp/JWfPAv
@lyontef Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable - http://j.mp/JWfPAv
@ChuckDefeo Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable - http://j.mp/JWfPAv
4.FYIs
@JackShafer Some news organizations are optimizing their headlines for Google.
Others are not. Curious? -http://j.mp/JWfPAv TO THE MEDIA
@HowardKurtz This may interest you: How News Outlets Are Optimizing
Their Headlines for Both Google and Humans - http://j.mp/JWfPAv TO THE MEDIA
@poynter @abeaujon @juliemmoos Here’s an easy way that editors of
news websites can SEO their headlines - http://j.mp/JWfPAv TO THE MEDIA
@NiemanLab Which news organizations are optimizing their headlines for Google?
The results may surprise you - http://j.mp/JWfPAv TO THE MEDIA
@zseward If you have a minute, I’d love your thoughts
on this: How News Outlets Are SEO-ing Their Headlines - http://j.mp/JWfPAv TO THE MEDIA
@JeremyStahl @KGeee This may interest you: How News Outlets Are
Optimizing Their Headlines for Both Google and Humans - http://j.mp/JWfPAv TO THE MEDIA
@AntDeRosa Any thoughts on this? How News Outlets Are Optimizing
Their Headlines for Both Google and Humans - http://on.mash.to/JdigwG TO THE MEDIA
@nxthompson Over at @Mashable, I suggest how the @NewYorker can
better SEO its headlines - http://j.mp/JWfPAv TO THE MEDIA
@pilhofer @sashak @lexinyt I laud the @NYTimes’s SEO strategy in
Mashable today - http://j.mp/JWfPAv TO THE MEDIA
@lheron Over at @Mashable, I suggest how @WSJ and @NYTimes
can better SEO their headlines. Whaddya think? - http://j.mp/JWfPAv TO THE MEDIA
@Ckanal The @HuffingtonPost’s SEO program was recently featured on Mashable
- http://j.mp/JWfPAv TO THE MEDIA
@rajunarisetti Over at @Mashable, I commend the @WSJ’s SEO strategy
- http://j.mp/JWfPAv TO THE MEDIA
@ethanklapper No doubt, you could have written this in your
sleep: How News Outlets Are SEO-ing Their Headlines - http://j.mp/JWfPAv TO THE MEDIA
@JenNedeau I recently knocked @TIME’s SEO strategy — or lack
thereof. Any thoughts? - http://j.mp/JWfPAv TO THE MEDIA
@JaredBKeller Do your @TheAtlanticWire responsibilities include SEO? If so, here’s
some unsolicited advice - http://j.mp/JWfPAv TO THE SEOers
@MattCutts I’d love to know what you think of this:
How to Optimize Your Headlines for Google and Humans - http://j.mp/JWfPAv TO THE SEOers
Hey @SEOSteve Is this Mashable post on SEO accurate? -
http://on.mash.to/JdigwG TO THE SEOers
@Plain_Language Where do plain languagers come down on the issue
of writing for Google vs. writing for humans? - http://j.mp/JWfPAv THE WORDSMITHS
@JesseSheidlower Are you as troubled as others by the need
today to write for Google rather than humans? - http://j.mp/JWfPAv THE WORDSMITHS
5.ICYMIs
@laureni @1bobcohn Here’s the counterargument on why writing to attract
Google’s algorithms still matters - http://j.mp/JWfPAv
@cmoffett Why they should - http://j.mp/JWfPAv
Let Me Know What You Think
[email protected]
jonathanrick.com @jrick slideshare.net/jrick