Blogging 'the Business'

Blogging ‘the Business’. Matt Jukes blog.ons.digital productforthepeople.xyz

2. Why blog? 3. Blogging best practice* 1. Blogging basics.
*there isn’t any but.. 4. Examples

@jukesie blog a regularly updated website or web page, that
is written in an informal or conversational style

@jukesie Blogging as we know it today   started in
the late 1990s.

@jukesie You write POSTS on your BLOG.  Not BLOGS on
a BLOG.

Your brain, over time, on the internet. Giles Turnbull http://gilest.org/blog-brain.html

@jukesie Make things open. It makes things better.

@jukesie Find your (human) voice(s).

@jukesie Change the perspective.

@jukesie Space to experiment.

@jukesie Join the conversation.

@jukesie Blogs are a commitment. They need care and attention.

@jukesie This means regular posting.

@jukesie This means monitoring, approving and responding to comments.

@jukesie This means following the conversation to social media.

@jukesie This means promoting anything  that you post.

If you [write] it they will come.

@jukesie Blogposts are not press releases.

@jukesie Nor are they statistical bulletins.

@jukesie ..or even academic papers, articles   or ‘short stories’.

@jukesie People who read blogs are looking for insights not
available elsewhere.

@jukesie They are interested in the journey not the destination.

Your blog is your organisation’s brain on the internet; it
shows your organisation can   actually think. Giles Turnbull [again]

@jukesie Second reading The House of Commons Library blog https://commonslibraryblog.com/

@jukesie Several People Are Typing Slack https://slackhq.com/

@jukesie FutureLearn blog https://about.futurelearn.com/blog/

@jukesie 18F blog https://18f.gsa.gov/blog/

@jukesie About the BBC http://www.bbc.co.uk/blogs/aboutthebbc

@jukesie Questions?

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