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Blogging 'the Business'

Blogging 'the Business'

A short talk about the benefits of blogging and what it entails for organisations rather than individuals..

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Matt Jukes

August 23, 2016
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Transcript

  1. Blogging ‘the Business’. Matt Jukes blog.ons.digital productforthepeople.xyz

  2. 2. Why blog? 3. Blogging best practice* 1. Blogging basics.

    *there isn’t any but.. 4. Examples
  3. 2. Why blog? 3. Blogging best practice* 1. Blogging basics.

    *there isn’t any but.. 4. Examples
  4. @jukesie blog a regularly updated website or web page, that

    is written in an informal or conversational style
  5. @jukesie blog a regularly updated website or web page, that

    is written in an informal or conversational style
  6. @jukesie blog a regularly updated website or web page, that

    is written in an informal or conversational style
  7. @jukesie Blogging as we know it today 
 started in

    the late 1990s.
  8. @jukesie You write POSTS on your BLOG.
 Not BLOGS on

    a BLOG.
  9. Your brain, over time, on the internet. Giles Turnbull http://gilest.org/blog-brain.html

  10. 2. Why blog? 3. Blogging best practice* 1. Blogging basics.

    *there isn’t any but.. 4. Examples
  11. @jukesie Make things open. It makes things better.

  12. @jukesie Find your (human) voice(s).

  13. @jukesie Change the perspective.

  14. @jukesie Space to experiment.

  15. @jukesie Join the conversation.

  16. 2. Why blog? 3. Blogging best practice* 1. Blogging basics.

    *there isn’t any but.. 4. Examples
  17. @jukesie Blogs are a commitment. They need care and attention.

  18. @jukesie This means regular posting.

  19. @jukesie This means monitoring, approving and responding to comments.

  20. @jukesie This means following the conversation to social media.

  21. @jukesie This means promoting anything
 that you post.

  22. If you [write] it they will come.

  23. NOPE.

  24. @jukesie Blogposts are not press releases.

  25. @jukesie Nor are they statistical bulletins.

  26. @jukesie ..or even academic papers, articles 
 or ‘short stories’.

  27. @jukesie People who read blogs are looking for insights not

    available elsewhere.
  28. @jukesie They are interested in the journey not the destination.

  29. Your blog is your organisation’s brain on the internet; it

    shows your organisation can 
 actually think. Giles Turnbull [again]
  30. 2. Why blog? 3. Blogging best practice* 1. Blogging basics.

    *there isn’t any but.. 4. Examples
  31. @jukesie Second reading The House of Commons Library blog https://commonslibraryblog.com/

  32. @jukesie Several People Are Typing Slack https://slackhq.com/

  33. @jukesie FutureLearn blog https://about.futurelearn.com/blog/

  34. @jukesie 18F blog https://18f.gsa.gov/blog/

  35. @jukesie About the BBC http://www.bbc.co.uk/blogs/aboutthebbc

  36. @jukesie Questions?