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Digital Donor Engagement: Make it engaging. Make it easy. Make it theirs.

Digital Donor Engagement: Make it engaging. Make it easy. Make it theirs.

Tips for nonprofits to grow digital donor engagement by making their digital campaigns engaging, making actions easy, and making the cause belong to the donors.

Originally delivered at the America's Charities 2014 Membership Assembly as part of the "The New Age of Digital Donor Engagement" panel on May 15, 2014.

Kaitlin Carpenter

May 15, 2014
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  1. Make it engaging. Make it easy. Make it theirs. Created

    & presented by Kaitlin Carpenter @suchthekaitlin The New Age of Digital Donor Engagement
  2. “More than 90% of the nonprofit organizations say they utilize

    social media to deliver their messages and communicate with stakeholders. And 90% have changed their communications strategies to include telling their stories through narratives, in words, pictures and videos with a new emphasis on results and outcomes.” The Best Thing You Can Do
  3. “...Your charitable giving stops becoming transactional and starts becoming transformational.”

    - Dennis McCarthy, co-author of The Next Generation of American Giving report The Best Thing You Can Do
  4. A few tools that can help you create experiences: •

    Augmented Reality • Google Hangouts • Go Pro Create Experiences. Anywhere.
  5. 3. EMPOWER YOUR DONORS • Give them information • Give

    them choices • Give them tools • Crowdfunding platforms • Petitions