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Brighton SEO Search & Content Summit : Voice Search Optimization

Brighton SEO Search & Content Summit : Voice Search Optimization

Presentation on how to audit your voice search presence and create a plan for optimization - for Brighton SEO's Search and Content Summit

Katherine Watier Ong

June 09, 2023

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  1. Katherine Watier Ong CEO, WO Strategies LLC Built first website

    in 1994. Once crashed a website for 4 days and still received almost 1.3 million visitors/mo. (up from 300K).
  2. #BrightonSEO Do you have enough EAT? • Expertise • Authority

    • Trust *Higher bar for YMYL sites Google’s high quality content questions
  3. #BrightonSEO Does your content answer intent? "Intent beats identity. Immediacy

    trumps loyalty." Google's VP of marketing, Lisa Gevelber
  4. #BrightonSEO “Voice search on desktop and the Google app use

    the power of the Knowledge Graph...” - Google
  5. #BrightonSEO Add Context to Your Content • Add schema.org attributes

    • And link to data sources about you Google recognizes.
  6. #BrightonSEO Speakable Schema = Google Action Identifies sections within an

    article or webpage that are best suited for audio playback.
  7. #BrightonSEO How to Schema.org = Google Action Most of the

    time these queries result in YouTube results…
  8. Build a Google Action Resources • How to is here.

    • Templates to build an action.