Cross-Border e-Commerce

A presentation at Alibaba Forum on 11 Feb 2015

Transcript

1. KF Cheng Vice President kfcheng@icm.hk 11 Feb 2015
2. A Real Story http://v.youku.com/v_show/id_XNzQwODIzMDY4.html
3. A Snapshot in Beijing
4. SME Issues Access International Market Entrepreneur & Innovation Access to Finance
5. e-Commerce: The Pros • Access to international market • Lower barriers • Lower cost of operations • Speed to market • Systematic & efficient management • Automation • 24x7 service • Tools to reach customers direct • Direct connection with customers • Customer relation management • Business & Market Analysis Online Marketing Offline Marketing
6. Online Business Cycle • Online payment • Online logistics arrangement • Integration with real business  Shorten transaction time  Shorten business cycle  Improve cash flow
7. Change: Bypass the Middlemen Customers Retailers Wholesalers Import Organizations Export Organizations Factory Customers e-Commerce Factory Traditional Now
8. Increasing Margin from 5% to 54% Advantage: Increased Margin Logistics 10% Net Profit 54% Manufacturing Cost 12% Online Payment 4% Web Store 20% Net Profit 5% Manufacturing Cost 8% Overseas Retail 25% Overseas Channel 50% Domestic Channel 12% Traditionally e-Commerce
9. An ICT-based New Supply Chain
10. New Eco-System in Business Margin Transaction Cost Business Cycle Global Market Safe & Transparent Direct to Customers Analytics
11. Examples of E-Commerce Users Sellers Buyers SME suppliers Traditional wholesaler exporters Trading companies Web merchant entrepreneurs SME retailers Wholesalers & distributors Small business for own use Part/time business owners Young entrepreneurs
12. Forecast: US Online Retail Sales 2012-2017 Forecast by Forrester back in 2013 http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
13. Forecast: Online Retail Growth in Other Countries Forecast by Forrester back in 2013 http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
15. Driving A New Consumer Culture
16. e-Commerce: China vs US
17. Buyer Sourcing via Multiple Channels Supplier websites Web searches Industry press (print) Word of mouth Direct mail Press advertising Facebook Blogs LinkedIn Twitter Other social media Any traditional online — 88% Any offline — 74% Any new online/social media — 40% *Source: A total of 1,017 European buyers took part in the BUYERSphere survey 2011 Near 90% buyers source via online channels (including sourcing websites, suppliers websites and search engines) >70% continue to source via traditional mediums (trade fairs, magazines)
18. e-Commerce: Digital Marketing
19. Traffic to Your Website: SEO
20. Search Engine Marketing
21. Social Media Marketing
22. eDM: Email Marketing
23. CRM: Customer Relation Management
24. Video Marketing
25. Affiliate Marketing
26. Noise in the Market
27. Mobile, Tablets, & Others … LBS Wearable Technology
28. and more …
29. Know Your Business
30. Big Data: Business Intelligence
31. It’s all about TRUST Build TRUST on internet Build your Digital Branding
32. O2O
33. Common Issues in China Sellers • Dishonesty – Product Description, Photo, Color, Size, … – Counterfeit – Wrong Tracking No • Language – English, Spanish, … – Communication, Culture • Copying – Products, photos, descriptions Buyers • Dishonesty – Fault Payments • Custom & Tax • Consumer Culture • Returns
34. KF Cheng Vice President kfcheng@icm.hk hk.linkedin.com/in/kfcheng 11 Feb 2015