Lean Startup - Introduction

A few slides about Lean Startup. Presentation given at Lean Startup Tampere 15.5.2012 @ Protomo, New Factory

Transcript

1. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Lean Startup - Introduction • Content • Background • Basic concepts • How to apply it • Discussion Lean Startup Tampere 15.5.2012 @ Protomo, New Factory
2. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Lean Startup - Introduction • Concept of The Lean Startup by Eric Ries • Japanese style effective car production. That’s where the term Lean derives from • Modelled around the already established disciplines of • customer development and • agile software development, and • claims to be a scientific method for creating innovative products
3. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Cheaper, faster, better
4. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 So what makes Lean lean? • More focus on the experience being designed, with less focus on deliverables -> Reduces cycle time. • Questioning and testing assumptions -> Reduces uncertainty by focusing on the problem, not the solution. • Evidence-based decision making -> More facts, less intuition. • A collaborative approach to designing products -> Reduces friction and empowers the client. • Better outcomes as a result of regular iteration -> Less waste and a more successful product.
5. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 OK, so how do I apply it? 1) Learn about your customers 2) Build something to show them (MVP) 3) Measure the response 4) Rinse and repeat
6. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Learn about your customers • Only by validating your assumptions can you increase your chances of success. • Lean – customer development – is a method to help you find ‘product-market fit’ • Interviews with prospective customers, surveys, email sign-up forms, demos....
7. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Build something to show them • Create your ‘minimum viable product’ (or MVP in Lean Startup jargon) • the first version of your product that will enable you to learn the most • Regular testing with users • Iterate and improve as you go • be careful that you don’t create something that is really minimal (needs to be appealing)
8. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Measure the response • Vanity metrics vs real metrics. • Focus on metrics that really matter: • sign-up conversions, • payments, • referrals, • returning visits Vanity metrics make you feel good, but they don't offer clear guidance for what to do
9. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Rinse and repeat • Keep learning, building and measuring. • It’s this feedback loop that ensures you get to where you want to be
10. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 When Lean doesn’t work well • When you’re already fixed on a solution. • Sticking too rigidly to the process (and not adapting it to your circumstances). • Where there are invisible stakeholders. • Where there’s a lack of communication between product, design and development. • When there’s too many egos and lots of company politics.
11. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Summary • Learn often, fail fast and get out of the building! • Fake it before you make it. • Start small then scale up (Nail it, then scale it). • Keep iterating. • Don’t lose sight of the vision. • MVP: minimum awesome not awful. • The web is your lab, keep testing and measuring.
12. info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Questions and discussion • Jarkko Moilanen • 'Young' entrepreneur • CTO in Want3D Ltd • Serial Community enabler • Open Source evangelist • PhD Candidate