Building A Killer Personal Brand

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself because you should. How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to build a brand as a software engineer and ways this can help pivot your career.

Transcript

1. BUILDING A KILLER PERSONAL BRAND Presented by Gift Egwuenu
2. Bio Software Developer at Andela Organizer - @VueVixensNG @JAMstack Lagos @ConcatenateConf Gift Egwuenu
3. What's Personal Branding? PERSONAL BRANDING IS THE PROCESS OF DEVELOPING A "MARK" THAT IS CREATED AROUND YOUR NAME OR YOUR CAREER. YOU USE THIS "MARK" TO EXPRESS AND COMMUNICATE YOUR SKILLS, PERSONALITY, AND VALUES. thebalancesmb.com
4. Why Build A Brand ? FOLLOWERS ON SOCIAL MEDIA ? PURPOSE PERSONAL JOURNEY BUILDING SELF-AWARENESS CAREER ADVANCEMENT
5. Your personal brand is what people say about you when you are not in the room – remember that. - Chris Ducker
6. HOW DO YOU BUILD IT? Craft Your Persona Create a unique bio for yourself that defines who you are, the work you're doing and why should people be interested in you. Build Your Platform Crafting a space on the internet for yourself by creating a personal portfolio or a blog and becoming active on social media. Be Yourself Do you! Find out what works best for you, define your style and nurture it into something that'll push your name forward and other can leverage. Share your Knowledge Share the knowledge you've gained with everyone by either writing blog, making video tutorials or mentoring others.
7. 12 Month Strategy Define Boundaries Craft a tagline 30 Seconds Pitch About me Business Cards Professional Headshots Linkedin/ Social Media Portfolio Personal Portfolio Blog Testimonials Speaking Build Communities
8. JOB OPPORTUNITIES Personal Brands can bring about different opportunities including great jobs offers. If you offer value people will want to work with you. BENEFITS OF OWNING A BRAND BUILD YOUR NETWORK Through creating personal you can create a network of like minded individuals that'll impact your career. INFLUENCE Personal brands affords you the ability to own a voice in the community you are involved in.
9. NUGGETS Tips For Building Your Brand Stay Consistent Create Valued Content Build or Join Communities Create a space for yourself Share your work
10. THANK YOU Egwuenu Gift @lauragift21