Building A Killer Personal Brand

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself because you should. How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to build a brand as a software engineer and ways this can help pivot your career.

Transcript

1. BUILDING A
   KILLER PERSONAL
   BRAND
   Presented by Gift Egwuenu
   

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2. Bio
   Software Developer at Andela
   Organizer - @VueVixensNG
   @JAMstack Lagos
   @ConcatenateConf
   Gift Egwuenu
   

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3. What's Personal Branding?
   PERSONAL BRANDING IS THE
   PROCESS OF DEVELOPING A "MARK"
   THAT IS CREATED AROUND YOUR
   NAME OR YOUR CAREER. YOU USE
   THIS "MARK" TO EXPRESS AND
   COMMUNICATE YOUR SKILLS,
   PERSONALITY, AND VALUES.
   thebalancesmb.com
   

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4. Why Build A Brand ?
   FOLLOWERS ON
   SOCIAL MEDIA ?
   PURPOSE
   PERSONAL JOURNEY
   BUILDING SELF-AWARENESS
   CAREER ADVANCEMENT
   

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5. Your personal brand is what people
   say about you when you are not in the
   room – remember that. - Chris Ducker
   

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6. HOW DO YOU BUILD IT?
   Craft Your Persona
   Create a unique bio for yourself that
   defines who you are, the work you're
   doing and why should people be
   interested in you.
   Build Your Platform
   Crafting a space on the internet for
   yourself by creating a personal portfolio
   or a blog and becoming active on social
   media.
   Be Yourself
   Do you! Find out what works best for
   you, define your style and nurture it into
   something that'll push your name
   forward and other can leverage.
   Share your Knowledge
   Share the knowledge you've gained with
   everyone by either writing blog, making
   video tutorials or mentoring others.
   

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7. 12 Month Strategy
   Define Boundaries
   Craft a tagline
   30 Seconds Pitch
   About me
   Business Cards
   Professional Headshots
   Linkedin/ Social Media Portfolio
   Personal Portfolio
   Blog
   Testimonials
   Speaking
   Build Communities
   

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8. JOB OPPORTUNITIES
   Personal Brands can bring about
   different opportunities including
   great jobs offers. If you offer value
   people will want to work with
   you.
   BENEFITS OF
   OWNING A
   BRAND
   BUILD YOUR NETWORK
   Through creating personal you
   can create a network of like
   minded individuals that'll impact
   your career.
   INFLUENCE
   Personal brands affords you the
   ability to own a voice in the
   community you are involved in.
   

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9. NUGGETS
   Tips For Building Your Brand
   Stay Consistent
   Create Valued Content
   Build or Join Communities
   Create a space for yourself
   Share your work
   

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10. THANK YOU
    Egwuenu Gift
    @lauragift21
    

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