How we design the web

From a talk at WXG in September 2014

Transcript

1. How we design the web Laura Kalbag @laurakalbag
6. GRAPHIC DESIGNER
10. I didn’t realise that design wasn’t just aesthetics
11. I needed to study “Graphic Design”
17. GRAPHIC DESIGNER
18. school subjects skewed my perception of design
19. Art and Design
20. Graphic Product Design
21. art
22. graphics
23. the output was always aesthetic
24. looking at other design roles helps us understand what constitutes design
25. Game Design
26. Urban Design
27. Landscape Design
28. Interior Design
29. Lighting Design
30. Industrial Design
31. What is common to these different design practices?
32. conceptual planning and generating ideas
33. overarching structure
34. the smaller details contained within
35. constrained creation
36. making decisions and solving problems
37. it’s not about making it look pretty
38. “do UX on it”
39. if your work involves planning or creating work that affects the final product, then you’re *designing* that product
40. you are a designer you are a designer
41. this isn’t about job titles, it’s about roles and responsibility
42. it’s not two streams
43. I wasn’t like the other graphic designers
46. DIGITAL DESIGNER
47. inspiration
48. “Where do you get your inspiration from?”
49. it’s an odd question
50. What is inspiration?
51. where do you find the little seed of an idea that grows into the creative solution to a problem?
53. Where do you pinch your best ideas from?
55. Christo and Jeanne-Claude Wrapped Reichstag, Berlin, 1971-95 Photo: Wolfgang Volz
56. Researching solutions
57. every problem we solve through design is unique
58. similarities
59. when we’re researching solutions through the experience and ideas of others, it’s like being back in art lessons again
61. the answers can’t all come from one place
62. Picasso The Lovers, 1923
63. gaining confidence
64. the way we researched evolved
65. conscious decisions
66. conscious research
67. saving the details
68. the more experience, the greater the osmosis
69. The exceptions
71. uncertainty and newness
72. I find myself needing to learn again
73. this time around
74. I want to feel as though I know what I’m working with
75. Design as a practice and process stays constant
76. We’ll always be able to apply skills of seeing, solving problems and making decisions
77. We need to be smart about how we learn
78. Ensure we don’t fall back on the work of others when we should be innovating for ourselves
79. ego
80. we’d all love our work to be perfect at the first draft
81. our work becomes interwoven with our self-esteem
82. our desire for perfection sets us up for a fall
83. our ego doesn’t want to see us as flawed
84. design is nuanced
85. don’t be so precious
86. our ideas are as likely to be conflicting as they are complementary
87. ego’s one (useful) purpose
88. bravado
89. “I might just be good enough…”
90. keep the balance
91. the strength in iteration
92. job titles as descriptions
94. WEB DESIGNER
95. as a web designer, I became better at web design
96. specialising gives us more time for practice
97. learning for ourselves
98. being good at design isn’t just about doing good work
99. the killer motivation
100. What do you do when you're not working? - Jessica Hische procrastiworking
101. We’re only motivated by financial reward to a point. And when we’re only motivated by money, we don’t do our best work. Neural basis of the undermining effect of monetary reward on intrinsic motivation - Kou Murayamaa, Madoka Matsumoto, Keise Izuma, and Kenji Matsumoto
102. so if money isn’t a motivator for us, why are we here?
103. we care
104. and that makes it craft
105. Craft. /kräft/ (noun) creative artistic activity involving construction, carving, weaving, sewing as opposed to drawing
106. make or construct, especially with careful skill
107. why do we bother staying up to date?
108. quality materials
109. our materials are thoughtful decisions and careful consideration for our users
110. machine ………………………………… creative
111. a sense of craftsmanship
114. flangdooberry
115. now, I’m a designer
116. now, I’m a designer (and I’ll craft if I want to…)
117. from client work to full-time
118. ind.ie
119. working for people
120. ind.ie/manifesto
121. ind.ie/manifesto
122. ind.ie/manifesto
123. ind.ie/manifesto
124. good design is fighting for what you believe and working hard to make something truly good
125. we can do good design when we’re not having to fight bullshit
126. Laura Kalbag @laurakalbag