Speaker Deck

Marketing for Engineers

by LisaDziuba

Published July 22, 2017 in Programming

πŸ‘Œ How to find first users for your iOS/macOS project without a budget: a step-by-step guide.

This is my talk from CocoaHeads Kyiv meetup on July 2017. It will very useful for mobile developers, who would love to promote their side projects πŸš€ Presentation is based on 2 years experience of running our startup β€” tool for iOS developers to compare original designs with the real app in the iOS simulator (https://flawlessapp.io/).

πŸ“Brief presentation plan:

1. How to make a market research:
1.1. User Research
1.2. Competitors Reseach

2. How to define positioning (core message)

3. How to promote the product via free marketing channels:
3.1. Public launch
3.2. Direct sales
3.3. Monkey marketing

4. Summary

Useful links:
πŸ”— Product Hunt Launch Guide: https://medium.com/flawless-app-stories/flawlessapp-on-producthunt-7db3e561ce7a

πŸ”— Marketing for Engineers articles collection:
https://github.com/LisaDziuba/Marketing-for-Engineers

If you have any questions, feel free to write me on Twitter (@LisaDziuba).
🌟 Good luck with your marketing!

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