Marketing for Engineers

Marketing forΒ Engineers

πŸ‘Œ How to find first users for your iOS/macOS project without a budget: a step-by-step guide.

This is my talk from CocoaHeads Kyiv meetup on July 2017. It will very useful for mobile developers, who would love to promote their side projects πŸš€ Presentation is based on 2 years experience of running our startup β€” tool for iOS developers to compare original designs with the real app in the iOS simulator (

πŸ“Brief presentation plan:

1. How to make a market research:
1.1. User Research
1.2. Competitors Reseach

2. How to define positioning (core message)

3. How to promote the product via free marketing channels:
3.1. Public launch
3.2. Direct sales
3.3. Monkey marketing

4. Summary

Useful links:
πŸ”— Product Hunt Launch Guide:

πŸ”— Marketing for Engineers articles collection:

If you have any questions, feel free to write me on Twitter (@LisaDziuba).
🌟 Good luck with your marketing!



July 22, 2017