CODIFY YOUR PURPOSE - Book Executive Summary

Why should you bother finding and codifying your purpose?

Because people who are connected to their purpose experience more meaningful relationships, better health, and career advancement.

Who doesn’t want that?

I want to help as many people as possible to understand the importance of authentic personal purpose as foundational to authentic and impactful corporate purpose.

There is an abundance of literature on purpose out there, on blogs, vlogs, and books.

And where my new book “Codify Your Purpose” seeks to be different is to bridging personal and corporate purpose. I want to help people to

My intention is to bridge this gap with simple tools and a natural path to codifying the individual purpose because if we truly want to make the world a better place, and to positively impact reality, we need to know our individual purpose.

Many people no longer remember their purpose. Others don’t feel they need one. Others think “purpose” is just a slogan, while still others have no idea what it is or what it’s for.

But if entrepreneurs or intrapreneurs have no idea what their purpose is, how will they ever understand its value? How will they apply or enable purpose within their organizations?

The simple answer is, they can’t. It’s impossible to do unless they codify their individual purpose first.

By avoiding this stage the risk is to simplify by creating a marketing slogan or by having someone do it. By the way, this explains why, in most cases, the purpose is seen as the endpoint of a superficial approach, a kind of catchy slogan.

Helping people clarify their individual purpose – and, by extension, identifying and enabling their company’s purpose – involves three different steps in a natural "one-way-only" sequence.

The book is a guide to successfully navigating through the first step of the following sequence.

1) encoding purpose at the individual level

2) identifying purpose at the corporate group level

3) enabling, activating, embedding purpose in the company (using a purpose-driven business framework)

In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we build that future.

And the new book “Codify Your Purpose”, shows that path to navigate through a discovery journey and provides readers with simple tools and practical answers to these and many other questions:

– What is purpose?

– Why is purpose so important?

– Why do you need a purpose?

– What do you need to know before getting started?

– How do you write a purpose statement?

– What are the components of a purpose statement?

– How do you know when you have found your purpose?

At the end of the book, the reader who will put in consistent work will be able to write down – to codify – the individual purpose.

Transcript

1. CODIFY YOUR PURPOSE Executive Summary Luca Leonardini PRESENTED BY Purpose-Driven Academy on LinkedIn https://purpose-driven.academy purposedrivenacademy@yahoo.com
2. Purpose-driven individuals and organizations will lead the future. “Codify your purpose” is essential reading for anyone who wants to be ahead of the pack. – CHIP CONLEY, Founder at Modern Elder Academy Brilliant book. Luca Leonardini has figured out a fast-paced, relatable, and actionable universal blueprint to guide those ready for an inner journey to find their purpose. I loved it! – CLAUDE SILVER, Chief Heart Officer at VaynerMedia In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we build that future. Leonardini's practical guide, “Codify Your Purpose”, reveals that path to the reader. If you want to take your first brave steps toward finding meaning and purpose in your life and work, this book is a great place to start. – BERNADETTE JIWA, Founder of Story Republic and Creator of the Story Skills Workshop Remember why you started. Luca helps you reignite that fire within to connect purpose to intent to outcomes. You can’t change the world until you change yourself. – BRIAN SOLIS, Futurist, Author of “LifeSCALE: How to Live a More Creative, Productive, and Happy Life” The concept of “Codify Your Purpose” comes at a time when people are universally unhinged because of the pandemic and looking for new meaning in their lives and in their works. Focusing on personal purpose, showing a path to clarity and how to achieve it, is really impactful. – GABOR GEORGE BURT, Founder at Slingshot Group In this wonderful book Luca Leonardini will take you on a step-by-step journey to discover your values and passions as a way to find your purpose. – JAMIE ANDERSON, Professor, Boutique Hotel & Art Gallery Owner, Cyclist Many organizations spend time articulating mission and vision. Luca’s new book challenges us to consider something deeper and more fundamental. — ANN HANDLEY, Chief Content Officer, MarketingProfs and WSJ Bestselling author of “Everybody Writes” what the experts are saying about the book “Codify Your Purpose” is a must to read for those who want to understand how to take the first step to codify individual purpose and provides simple tools to begin an empowering discovery journey. – SALIM ISMAIL, Founder OpenExO and ExO Works, Author of “Exponential Organizations”, Board Member at X Prize, Founding Executive Director Singularity University
3. CODIFY INDIVIDUAL PURPOSE IDENTIFY COMPANY PURPOSE ENABLE COMPANY PURPOSE A personal, intimate, introspective empowering journey. An iterative and collaborative effort of a group or a team to identify the company's purpose and story. An iterative and collaborative process to activate, spread and enable the purpose within the organization. There is an abundance of literature on purpose out there, on blogs, vlogs, and books. Where “CODIFY YOUR PURPOSE” seeks to be different is to bridge personal and corporate purpose. It helps us understand the importance of authentic personal purpose as foundational to authentic corporate purpose. Many people no longer remember their purpose. Others don’t feel they need one. Others think “purpose” is just a slogan, while still others have no idea what it is or what it’s for. If entrepreneurs have no idea what their purpose is, how will they ever understand its value? How will they apply or enable purpose within their organizations? The simple answer is, they can’t. It’s impossible to do unless they codify their individual purpose first. By avoiding this stage the risk is to simplify by creating a marketing slogan or by having someone do it. By the way, this explains why, in most cases, the purpose is seen as the endpoint of a superficial approach, a kind of catchy slogan. Helping people clarify their individual purpose – and, by extension, identifying and enabling their company’s purpose – involves three steps in a natural sequence. Why should you bother finding and codifying your purpose? Because people who are connected to their purpose experience more meaningful relationships, better health, and career advancement. Who doesn’t want that? Introduction
4. exploring and encoding purpose at the individual level (in this book, this means everyone) identifying purpose at the corporate group level (in the next book, for organizations) enabling, activating, embedding purpose in the company (using a purpose-driven business framework). 1. 2. 3. A colourful book in A4 format It's a colourful book designed to create a lean diversified learning experience with readings, videos, activities, and reflections to guide the reader. The paper version contains a lot of images and illustrations and is designed in A4 format with plenty of white space for the reader to take notes, and to write and answer questions in the exercises. The book adopts an iterative learning and discovery approach, which involves repeating the exercises of the APPENDIX multiple times to refine the result using the variety of tools provided. This book is a guide to successfully navigating through the first step of the following sequence. The book provides readers with simple tools and a path to taking the first step in an empowering journey of inner discovery. The 3 steps of a natural sequence “You can't change the way people think, all you can do is give them a tool, the use of which will change their thinking.” Richard Buckminster Fuller Architect, inventor, designer, philosopher, futurist about the book “Reshaping the future begins with our individual choices and actions. Codifying our individual purpose brings a sense of clarity, and confidence to our lives.”
5. “DEFINING AND EXPLORING PURPOSE” from chapters 1 to 4 besides providing a broader view of the subject answers such questions as “what is purpose”, “why is it so important”, “do I need one” and “what do I need to know before getting this journey started.” “BUILDING YOUR PURPOSE” from chapters 5 to 10 provides practical tools to codify the first draft of the purpose. This is the part of the book with exercises, reflections, videos, and articles, to complete before jumping to the last section. This section also covers values identification, the exploration of the passion-problem connection, the IKIGAI concept, the components, and the characteristics of a good purpose statement. “WHAT HAPPENS NEXT” provides tips about lessons learned during the journey and two very crucial points to be aware of: the “rinse and repeat” approach and help you answer the very personal question “how do you know when you have found a good purpose?” The APPENDIX contains exercises the reader can use to practice and apply using an iterative learning and discovery approach. the 3 parts of the book
6. book profile Purpose is the underlying reason that gives us the energy, motivation and the courage to do something we profoundly care about and devote ourselves entirely to achieving it. It reflects a meaningful problem we want to solve aligned with our fundamental values and we want to transform it into an opportunity to improve people's lives and make the world a better place. It helps to unleash the best version of ourselves, to feel that we belong to something big and meaningful and that we are making a difference in the world through everything we do with higher levels of engagement and fulfillment. It is an enduring aspiration of how the individual wants to impact - ultimately change - our world for the better. We need an individual purpose if we truly want to make the world a better place and not just to maintain the status quo – or worse, justify it. Purpose helps us to unlock the opportunity to realign with work as a key to our search for meaning, the way to find fulfillment in our lives. This is why codifying the individual purpose is the first step in a personal exploration that ultimately helps to build purpose-driven organizations through a natural sequence. The search for purpose is an inner journey, it's like a marathon. Intensive preparation, practice, iteration, perfecting details, and continuous improvement to achieve the desired result. There are no shortcuts. It takes work, commitment, and perseverance. But the potential rewards are fabulous. Are you ready for this challenge? About purpose
7. In an unpredictable environment, the Purpose-Driven Academy is an independent, for-benefit, organization supporting entrepreneurs and intrapreneurs to build future-proof and purpose-driven businesses. www.purpose-driven.academy Purpose-Driven Academy on LinkedIn purposedrivenacademy@yahoo.com About the author Luca Leonardini is an Italian-Belgian entrepreneur, board member, advisor, and founding partner. He’s also an innovation coach, author, TEDx and Meetup organizer. Luca has been a visiting lecturer at the Faculty of Economics and Management of the University of Ferrara and at the Faculty of Architecture of Sapienza University of Rome. His work on cultural and digital transformation and new organizational models has been featured in numerous student theses on economics, innovation management, and communication at the Universities of Verona, Ferrara, and Bolzano. He founded the Purpose-Driven Academy to accelerate business mindset change globally.