How to become a purpose driven company

An ExO is a purpose driven project and the MTP paves the way toward two amazing opportunities.

The nature of the purpose is to convey the identity of the entrepreneurial project, to transmit it to the world (inside and outside the project ecosphere).

For this reason, it is indispensable to building a modern brand, whose essence goes well beyond the sphere of the product or the service and it reaches the unconscious sphere to meet the emotions of clients, collaborators, investors, shareholders and suppliers so as to create with all of them a new brand experience dimension.

The paradox of the massive transformative purpose is in its intangible nature that nevertheless concretizes and conveys the most authentic way of being of the entrepreneurial project, allowing it to emerge from the noisy context of modern communication.

The work of the framework, if done with seriousness, places the entrepreneur in front of a choice:

1) inspiring all the communication of the entrepreneurial project (new or pre-existing) to what emerged from the five questions, using it as a not negligible competitive advantage to building a modern brand,

2) or starting the ExO project: in this case, the first and only mandatory among the ExO model exponential attributes, is ready with other indispensable elements to building a modern brand identity.

Transcript