LumoLink - Story so far

Short presentation about our company and methods we used to market ourselves

Transcript

1. www.lumolink.com LumoLink story so far by @artemd
2. Hi, my name is Artem Daniliants I am from here I live here I am CEO here
3. Training Online marketing Web solutions
4. Please interrupt me!
5. I used to live here
6. In Oulu since 1997
7. When I was five I wanted to be one of these
8. Further Qualification for Entrepreneurs 2006
9. Phone salesman for one week during 2008
10. Until 2010
11. Established on 16.7.2010
12. Finland is an awesome place to start your business
13. Failing isn’t that scary
14. What’s the most important skill for starting entrepreneur?
15. People skills Sales, employees relationship, networking
16. - Great way to promote your brand - International - A lot of ICT people - Great way to stay in touch
17. I recruited first employee on Twitter :)
18. It’s all about people...and we have great ones!
19. Passion + Transparency + Fun = Our culture
20. Promote your startup even in the weirdest places
21. Mistakes I made • Started alone • Didn’t get advisers right from the start • Wasn’t wise about funding options • Didn’t charge enough • Lack of productization
23. Company boosters • “Starttiraha” funding support • Partner that re-sells our service • Networking • Russian partners • Financial partner • Public speaking • ValoStartup
24. What about marketing?
25. I am founder at Startup
26. I am founder at Startup That is a nice way to say that...
27. I am founder at Startup That is a nice way to say that... We have no money! We have no personnel Most likely no previous experience with marketing No time!
28. It’s not all that bad
29. I am founder at Startup Which means... There is no bureaucracy or corporate marketing policy I can produce content myself I can be controversial I can be way more transparent I have passion for what I do
30. Quit dreaming You = Your company and nobody cares about you...
31. So what can you do?
32. Networking Social media PPC Content
33. Your website Services Products Content Value Conversion
34. Networking
35. Networking Networking • Get to know as many people as possible • Don’t sell (too hard) • Focus on delivering value to others
36. Networking LinkedIn
37. Networking LinkedIn • Answer people in groups • Connect with as many people as possible • Share useful updates • Proactively be useful!
38. ValoStartup We organize yearly event for Internet startups. More info at : www.valostartup.com Networking
39. Social media Social media
40. Social media Social media • Provide value (ex. humor, insight) • Focus on gathering a steady following
41. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info: http://www.valostartup.com/podcast/ Content Marketing
42. Blog Content Marketing Value, value, value...
43. Content marketing Content Marketing • Focus on value • Have a tight focus on your own niche • Use social media and networking to boost audience • Try and get people to virally spread your content
44. PPC
45. PPC PPC • Track your conversion • Test keywords, ads and landing pages • Rarely bidding on high priced keywords is the way
46. Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.LumoLink.com