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Online marketing for Startups with no money
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lumolink
September 04, 2012
Business
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Online marketing for Startups with no money
Short talk on online marketing for companies with limited budget
lumolink
September 04, 2012
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Transcript
www.lumolink.com Online marketing for Startups with no money by Artem
Daniliants / LumoLInk
Hi, my name is Artem Daniliants I am from here
I live here I am CEO here
Training Online marketing Web solutions
Please interrupt me!
It’s good to be back at Takomo :)
I am founder at Startup
I am founder at Startup That is a nice way
to say that...
I am founder at Startup That is a nice way
to say that... We have no money! We have no personnel Most likely no previous experience with marketing No time!
It’s not all that bad
I am founder at Startup Which means... There is no
bureaucracy or corporate marketing policy I can produce content myself I can be controversial I can be way more transparent I have passion for what I do
Quit dreaming You = Your company and nobody cares about
you...
So what can you do?
Networking Social media PPC Content
Your website Services Products Content Value Conversion
Networking
Networking Networking • Get to know as many people as
possible • Don’t sell (too hard) • Focus on delivering value to others
Networking LinkedIn
Networking LinkedIn • Answer people in groups • Connect with
as many people as possible • Share useful updates • Proactively be useful!
ValoStartup We organize yearly event for Internet startups. More info
at : www.valostartup.com Networking
Social media Social media
Social media Social media • Provide value (ex. humor, insight)
• Focus on gathering a steady following
ValoStartup video podcast In our podcast we highlight cool Internet
startups in Baltic region More info: http://www.valostartup.com/podcast/ Content Marketing
Blog Content Marketing Value, value, value...
Content marketing Content Marketing • Focus on value • Have
a tight focus on your own niche • Use social media and networking to boost audience • Try and get people to virally spread your content
PPC
PPC PPC • Track your conversion • Test keywords, ads
and landing pages • Rarely bidding on high priced keywords is the way
Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook /
FriendFeed www.LumoLink.com