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Online marketing for Startups with no money

lumolink
September 04, 2012

Online marketing for Startups with no money

Short talk on online marketing for companies with limited budget

lumolink

September 04, 2012
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Transcript

  1. I am founder at Startup That is a nice way

    to say that... We have no money! We have no personnel Most likely no previous experience with marketing No time!
  2. I am founder at Startup Which means... There is no

    bureaucracy or corporate marketing policy I can produce content myself I can be controversial I can be way more transparent I have passion for what I do
  3. Networking Networking • Get to know as many people as

    possible • Don’t sell (too hard) • Focus on delivering value to others
  4. Networking LinkedIn • Answer people in groups • Connect with

    as many people as possible • Share useful updates • Proactively be useful!
  5. Social media Social media • Provide value (ex. humor, insight)

    • Focus on gathering a steady following
  6. ValoStartup video podcast In our podcast we highlight cool Internet

    startups in Baltic region More info: http://www.valostartup.com/podcast/ Content Marketing
  7. Content marketing Content Marketing • Focus on value • Have

    a tight focus on your own niche • Use social media and networking to boost audience • Try and get people to virally spread your content
  8. PPC

  9. PPC PPC • Track your conversion • Test keywords, ads

    and landing pages • Rarely bidding on high priced keywords is the way