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Online marketing for Startups with no money

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September 04, 2012
Business
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Online marketing for Startups with no money

Short talk on online marketing for companies with limited budget

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lumolink

September 04, 2012

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Transcript

  1. www.lumolink.com Online marketing for Startups with no money by Artem

    Daniliants / LumoLInk

  2. Hi, my name is Artem Daniliants I am from here

    I live here I am CEO here

  3. Training Online marketing Web solutions

  4. Please interrupt me!

  5. It’s good to be back at Takomo :)

  6. I am founder at Startup

  7. I am founder at Startup That is a nice way

    to say that...

  8. I am founder at Startup That is a nice way

    to say that... We have no money! We have no personnel Most likely no previous experience with marketing No time!

  9. It’s not all that bad

  10. I am founder at Startup Which means... There is no

    bureaucracy or corporate marketing policy I can produce content myself I can be controversial I can be way more transparent I have passion for what I do

  11. Quit dreaming You = Your company and nobody cares about

    you...

  12. So what can you do?

  13. Networking Social media PPC Content

  14. Your website Services Products Content Value Conversion

  15. Networking

  16. Networking Networking • Get to know as many people as

    possible • Don’t sell (too hard) • Focus on delivering value to others

  17. Networking LinkedIn

  18. Networking LinkedIn • Answer people in groups • Connect with

    as many people as possible • Share useful updates • Proactively be useful!

  19. ValoStartup We organize yearly event for Internet startups. More info

    at : www.valostartup.com Networking

  20. Social media Social media

  21. Social media Social media • Provide value (ex. humor, insight)

    • Focus on gathering a steady following

  22. ValoStartup video podcast In our podcast we highlight cool Internet

    startups in Baltic region More info: http://www.valostartup.com/podcast/ Content Marketing

  23. Blog Content Marketing Value, value, value...

  24. Content marketing Content Marketing • Focus on value • Have

    a tight focus on your own niche • Use social media and networking to boost audience • Try and get people to virally spread your content

  25. PPC

  26. PPC PPC • Track your conversion • Test keywords, ads

    and landing pages • Rarely bidding on high priced keywords is the way

  27. Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook /

    FriendFeed www.LumoLink.com