Online marketing for Startups with no money

Short talk on online marketing for companies with limited budget

Transcript

1. www.lumolink.com Online marketing for Startups with no money by Artem Daniliants / LumoLInk
2. Hi, my name is Artem Daniliants I am from here I live here I am CEO here
3. Training Online marketing Web solutions
4. Please interrupt me!
5. It’s good to be back at Takomo :)
6. I am founder at Startup
7. I am founder at Startup That is a nice way to say that...
8. I am founder at Startup That is a nice way to say that... We have no money! We have no personnel Most likely no previous experience with marketing No time!
9. It’s not all that bad
10. I am founder at Startup Which means... There is no bureaucracy or corporate marketing policy I can produce content myself I can be controversial I can be way more transparent I have passion for what I do
11. Quit dreaming You = Your company and nobody cares about you...
12. So what can you do?
13. Networking Social media PPC Content
14. Your website Services Products Content Value Conversion
15. Networking
16. Networking Networking • Get to know as many people as possible • Don’t sell (too hard) • Focus on delivering value to others
17. Networking LinkedIn
18. Networking LinkedIn • Answer people in groups • Connect with as many people as possible • Share useful updates • Proactively be useful!
19. ValoStartup We organize yearly event for Internet startups. More info at : www.valostartup.com Networking
20. Social media Social media
21. Social media Social media • Provide value (ex. humor, insight) • Focus on gathering a steady following
22. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info: http://www.valostartup.com/podcast/ Content Marketing
23. Blog Content Marketing Value, value, value...
24. Content marketing Content Marketing • Focus on value • Have a tight focus on your own niche • Use social media and networking to boost audience • Try and get people to virally spread your content
25. PPC
26. PPC PPC • Track your conversion • Test keywords, ads and landing pages • Rarely bidding on high priced keywords is the way
27. Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.LumoLink.com