5 reasons why social media sucks

Short presentation we did for "Kuusio" project on 13.3.2012 on some negative sides of social media

Transcript

1. 5 reasons why social media sucks Social media event 13.3.2012
2. Hi, my name is Artem Daniliants I am from here I live here I am CEO here
3. About us
4. Company overview • Founded in 2010 • Located in Oulu city center • Expertise - Online marketing - Web development • Clients in - Finland - Russia - North America
5. Training Online marketing Web solutions
6. ValoStartup We organize yearly event for Internet startups. More info at : www.valostartup.com
7. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info: http://www.valostartup.com/podcast/
8. Free advice and how-to available at www.lumolink.com/blog
9. So why does social media sucks?
10. In most cases search engines bring you majority of your traffic already 1 When has social media brought you free traffic without any effort?
11. People use search engines to find products and services (not Facebook) 2 Fail
12. Social media analytics solutions are limited 3
13. It’s hard to calculate value of a fan or a follower 4 How much is - Like - Follow - Share - Mention - Re-tweet - Re-share ... worth?
14. Social media is way over hyped 5 Did you like my page on Facebook?????
15. LumoLink — Social media We really do :)
16. Project example
17. Project: Facebook application/contest Client: Real Snacks Ltd. Over 1600 participated in contest Over 1500 new Facebook fans Over 500 daily mentions on Facebook
18. Search engines rock too
19. Our search engine optimization project example
20. Project: Search engine optimization Client: Antonnina Oy Total revenue increase 145,87% Conversion rate increase for search engine traffic 196.61% Total increase in visits 25,81%
21. Social media has it’s place, but it’s not a silver bullet Why would somebody follow you?
22. Use social media if... •You have something genuine to say •You are willing to put the time •You have a social media strategy •You have a reason to be in social media •You have the necessary resources •You’re not willing to be “average”
23. In other cases you might stick to search engine optimization & marketing
24. Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.LumoLink.com
25. Image credits •http://www.sxc.hu/photo/1380007 •http://www.sxc.hu/photo/616825