This short presentation examines some of the non-technical needs to make a website project work - the right information, the right skills and adequate time.
Freelance information architect/interaction designer I design structures & interfaces for complex informational & interactive systems 6+ years professional experience, as an innie, an outie & a freelancer Designed loads of business applications, websites, intranets • Practice, teach and write about IA and IxD • Chair for next year's IA Summit • Writing a book about card sorting - due Jan 2007
Information is hard to find • Content is poor quality • Site needs a visual refresh • Site doesn’t scale well New content doesn’t fit in Search engine is choking Navigation method is no longer suitable • Site is a poor reflection on the company • The last redesign didn’t fix anything
redesign • Sometimes only a redesign will help The problem is too big to tweak It has been left too long It is the only way you’ll get the resources • This talk is about design/redesign, not long- term maintenance or incremental design
Decisions are hard to make • Decisions don’t fit • Design based on personal opinion • Arguments • May build the wrong thing • If you don’t have enough Use existing sources such as web stats, search logs, customer emails Informal research
Good inputs give good outputs • User research activities Interviews, surveys Existing data Card sorting • Content Inventory, wishlists Analysis • Business goals Discussion Background research Competitor analysis
Just can’t do a good job • No credibility if you do well • No way to judge your outputs • Activity-led design • ‘Research’-led design • Analysis paralysis • If you don’t have enough Hire in (will take time) Train/get mentoring Consulting services Narrow down the project
Can’t collect sufficient information • Can’t think issues through properly • Don’t get to attempt and abandon ideas • Premature decisions • Quality suffers • If you don’t have enough Reduce scope Don’t compromise quality Get expert skills in
time’ is an amazing resource Allow gaps instead of rushing • Allow time for analysis • Try different options and choose a good one • Allows good consultation • Good documentation (e.g. rationales) • Much more likely to get a good solution
a consultant • Check the person has skills, not just techniques • Don’t ask about results • Learn how they think • Get involved in all activities, discussions & decisions Skills awareness & transfer