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IA: It's all about relationships

5d79f73bf83f3675bbc6dbbcb3b1ba81?s=47 Donna Spencer
February 19, 2016

IA: It's all about relationships

5d79f73bf83f3675bbc6dbbcb3b1ba81?s=128

Donna Spencer

February 19, 2016
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  1. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE SINGAPORE

  2. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE IA: IT’S

    ALL ABOUT RELATIONSHIPS
  3. 01 WORLD IA DAY 2016 DONNA SPENCER @MAADONNA

  4. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE RELATIONSHIPS

  5. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE ATTRIBUTES

  6. 01 WORLD IA DAY 2016 IA: IT’S ALL ABOUT RELATIONSHIPS

    Title: Girlfriend chino Category: Pants Size: 8, 10, 12,14, 16 Colour: Pink reef Brand: Gap Fabric: Cotton/spandex Care: Machine wash Source: International Home Women Pants
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  13. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE BUT WHAT

    NEXT…
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  18. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE RELATIONSHIPS

  19. 01 WORLD IA DAY 2016 IA: IT’S ALL ABOUT RELATIONSHIPS

    Love Actually: Characters
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    Name: Daniel Actor: Liam Neeson Gender: Male Role: Father Name: Karen Actor: Emma Thompson Gender: Female Role: Wife Name: Karl Actor: Rodrigo Junqueira dos Reis Santoro Gender: Male Role: Graphic designer Name: Sarah Actor: Laura Linney Gender: Female Role: Something in the office Name: Mia Actor: Heike Makatsch Gender: Female Role: Secretary Name: Mark Actor: Andrew Lincoln Gender: Male Role: Gallery owner Name: Peter Actor: Chiwetel Ejiofor Gender: Male Name: Natalie Actor: Martine McCutcheon Gender: Female Role: Household staff Name: Juliet Actor: Kiera Knightly Gender: Female Name: Jamie Actor: Colin Firth Gender: Male Role: Writer Name: Aurelia Actor: Lúcia Moniz Gender: Female Role: Housekeeper Name: David Actor: Hugh Grant Gender: Male Role: Prime Minister Name: Harry Actor: Alan Rickman Gender: Male Role: Agency owner Name: Billy Actor: Liam Neeson Gender: Male Role: Singer Name: Tony Actor: Abdul Salis Gender: Male Role: Production assistant Name: Judy Actor: Joanna Page Gender: Female Role: Body double Name: John Actor: Martin Freeman Gender: Male Role: Body double Name: Joe Actor: Gregor Fisher Gender: Male Role: Manager Love Actually: Attributes Name: Colin Actor: Kris Marshall Gender: Male Role: Catering
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    Works for Brother Sister Wife Husband Employer Employer Employer Interested in Interested in Neighbours Interested in Friends Friends Friends Interested in Friends Married Attends Works for Caters for Caters for Work together Works for Works for Manages Friends Attends Work together Love Actually: Relationships Wedding Videos School pageant Attends Attends Attends Attends Attends Attends Attends
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    SCIENTIFIC CLASSIFICATIONS BASED ON OBSERVABLE FACTS MAMMAL • WARM BLOODED • COVERED IN HAIR • FEMALES PRODUCE MILK MARSUPIAL MONOTREME • MAMMAL • LAYS EGGS • MAMMAL • GIVE BIRTH TO LIVE YOUNG • CARRY YOUNG IN A POUCH
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    SCIENTIFIC CLASSIFICATIONS BASED ON OBSERVABLE FACTS TROUSERS • 2 LEGS • LONGER THAN CALF LENGTH • WOVEN FABRIC • FIXED-WAIST SHORTS TRACK PANTS • 2 LEGS • KNITTED FABRIC • ELASTIC WAIST • 2 LEGS • LENGTH ABOVE KNEE
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    CELESTIAL EMPORIUM OF BENEVOLENT KNOWLEDGE • THOSE THAT BELONG TO THE EMPEROR • EMBALMED ONES • THOSE THAT ARE TRAINED • SUCKING PIGS • MERMAIDS (OR SIRENS) • FABULOUS ONES • STRAY DOGS • THOSE THAT ARE INCLUDED IN THIS CLASSIFICATION • THOSE THAT TREMBLE AS IF THEY WERE MAD • INNUMERABLE ONES • THOSE DRAWN WITH A VERY FINE CAMEL HAIR BRUSH • ET CETERA • THOSE THAT HAVE JUST BROKEN THE FLOWER VASE • THOSE THAT, AT A DISTANCE, RESEMBLE FLIES
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    WOMEN, FIRE AND DANGEROUS THINGS NOUN CLASSIFIERS FOR THE DYIRBAL LANGUAGE BAYI • MEN • KANGAROOS • POSSUMS • BATS • MOST SNAKES • MOST FISHES • SOME BIRDS • MOST INSECTS • THE MOON • STORMS • RAINBOWS • BOOMERANGS • SOME SPEARS BALAN BALAM • ALL EDIBLE FRUIT AND THE PLANTS THAT BEAR THEM • TUBERS • HONEY • CIGARETTES • WINE • CAKE • WOMEN • BANDICOOTS • DOGS • PLATYPUS • ECHIDNA • SOME SNAKES • SOME FISHES • MOST BIRDS • FIREFLIES • SCORPIONS • CRICKETS • ANYTHING CONNECTED WITH WATER OR FIRE • SUN AND STARS BALA • PARTS OF THE BODY • MEAT • BEES • WIND • YAMSTICKS • SOME SPEARS • MOST TREES • GRASS • MUD • STONES • NOISES AND LANGUAGE
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    FOLK CLASSIFICATIONS RICH AND REAL • STRANGE RELATIONSHIPS HELP US UNDERSTAND CONCEPTS BETTER • VERY RICH IN DETAIL • MUCH INSIGHT THAT WE CAN USE
  30. 01 WORLD IA DAY 2016 IA: IT’S ALL ABOUT RELATIONSHIPS

    HOW CATEGORIES ACTUALLY WORK CATEGORIES ARE NOT SCIENTIFIC, BUT FOLK • FAMILY RESEMBLANCES • CENTRALITY • MEMBERSHIP GRADIENCE • FUZZY BOUNDARIES • OVERLAPPING BOUNDARIES • PROTOTYPICAL ITEMS • BASIC LEVEL CATEGORIES
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  32. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE USING RICHER

    RELATIONSHIPS
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    Structure: War history & person content Roll, honour, award Reports of proceedings Link Collection search CONFLICT Equipment type War diary Collection search Collection search Collection search Collection search Collection search BATTLE HONOUR UNIT PERSON PLACE EVENT EQUIPMENT Conflict: • Link,to,the,conflict Units: • Related,unit,1 • Related,unit,2 Places: • Place,1 • Place,2 • Place,3 Events: • Event,1 • Event,2 • Place,3 Ba=le,honours: • Ba=le,honour,1 • Place,2 Equipment: • Equipment,1 • Equipment,2 Related,links War history > Units Unit name The,studio,was,filled,with,the,rich,odour,of,roses,,and,when,the,light,summer,wind,sHrred,amidst,the,trees, of,the,garden,,there,came,through,the,open,door,the,heavy,scent,of,the,lilac,,or,the,more,delicate,perfume, of,the,pinkJflowering,thorn. From,the,corner,of,the,divan,of,Persian,saddleJbags,on,which,he,was,lying,, smoking,,as,was,his,custom,,innumerable,cigare=es,,Lord,Henry,Wo=on, could,just,catch,the,gleam,of,the,honeyJsweet,and,honeyJcoloured, blossoms,of,a,laburnum,,whose,tremulous,branches,seemed,hardly,able,to, bear,the,burden,of,a,beauty,so,flamelike,as,theirs;,and,now,and,then,the, fantasHc,shadows,of,birds,in,flight,fli=ed,across,the,long,tussoreJsilk, curtains,that,were,stretched,in,front,of,the,huge,window,,producing,a,kind, of,momentary,Japanese,effect,,and,making,him,think,of,those,pallid,,jadeJ faced,painters,of,Tokyo,who,,through,the,medium,of,an,art,that,is, necessarily,immobile,,seek,to,convey,the,sense,of,swiTness,and,moHon., The,sullen,murmur,of,the,bees,shouldering,their,way,through,the,long, unmown,grass,,or,circling,with,monotonous,insistence,round,the,dusty,gilt, horns,of,the,straggling,woodbine,,seemed,to,make,the,sHllness,more, oppressive.,The,dim,roar,of,London,was,like,the,bourdon,note,of,a,distant, organ. unmown,grass,,or,circling,with,monotonous,insistence,round,the,dusty,gilt,horns,of,the,straggling,woodbine,, seemed,to,make,the,sHllness,more,oppressive.,The,dim,roar,of,London,was,like,the,bourdon,note,of,a, distant,organ. In,the,centre,of,the,room,,clamped,to,an,upright,easel,,stood,the,fullJlength,portrait,of,a,young,man,of, extraordinary,personal,beauty,,and,in,front,of,it,,some,li=le,distance,away,,was,siWng,the,arHst,himself,,Basil, Hallward,,whose,sudden,disappearance,some,years,ago,caused,,at,the,Hme,,such,public,excitement,and, gave,rise,to,so,many,strange,conjectures. As,the,painter,looked,at,the,gracious,and,comely,form,he,had,so,skilfully,mirrored,in,his,art,,a,smile,of, pleasure,passed,across,his,face,,and,seemed,about,to,linger,there.,But,he,suddenly,started,up,,and,closing, his,eyes,,placed,his,fingers,upon,the,lids,,as,though,he,sought,to,imprison,within,his,brain,some,curious, dream,from,which,he,feared,he,might,awake. "It,is,your,best,work,,Basil,,the,best,thing,you,have,ever,done,",said,Lord,Henry,languidly.,"You,must, certainly,send,it,next,year,to,the,Grosvenor.,The,Academy,is,too,large,and,too,vulgar.,Whenever,I,have,gone, there,,there,have,been,either,so,many,people,that,I,have,not,been,able,to,see,the,pictures,,which,was, dreadful,,or,so,many,pictures,that,I,have,not,been,able,to,see,the,people,,which,was,worse.,The,Grosvenor, is,really,the,only,place." "I,don't,think,I,shall,send,it,anywhere,",he,answered,,tossing,his,head,back,in,that,odd,way,that,used,to, make,his,friends,laugh,at,him,at,Oxford.,"No,,I,won't,send,it,anywhere." • People,who, belonged,to,this,unit People • War,diary • Search,the,collecHon CollecHon PRIMARY,NAVIGATION
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  50. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE HOW TO

    GET THERE
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    GET A DEEP UNDERSTANDING OF THE CONTENT UNDERSTAND THE CONTENT • CONTENT INVENTORY • THOROUGH CONTENT ANALYSIS • ALWAYS CREATE A DETAILED CONTENT MODEL - FOCUS ON THE RELATIONSHIPS, NOT THE ATTRIBUTES
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    GET A DEEP UNDERSTANDING OF THE CONTENT DOMAIN ANALYSIS • SUBJECT MATTER EXPERTS • CARD SORT (BUT ONLY WITH PEOPLE WHO KNOW THE CONTENT WELL) • DELPHI CARD SORT • DEEP ANALYSIS OF LANGUAGE
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    WATCH OUT FOR • DON’T MAKE YOUR FOLK CLASSIFICATIONS TOO SCIENTIFIC • IT’S OK IF THEY ARE RANDOM AND OVERLAPPING • DESCRIBE, DON’T DEFINE • WHEN YOU ATTEMPT TO LABEL THINGS THE CONTENT OF THE CATEGORY CHANGES
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    V1: STUFF V2: - SAME PIECE - SQUARE - SHAPES - SMOOTH - RECTANGLES - ANGLES - 1 DOT - 2 DOT LENGTH
  58. 01 WORLD IA DAY 2016 PRESENTATION TITLE HERE THANK YOU.

    QUESTIONS? PLEASE CONTACT: DONNA SPENCER MAADMOB DONNA@MAADMOB.COM.AU | @MAADONNA