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The FAQ of IA

5d79f73bf83f3675bbc6dbbcb3b1ba81?s=47 Donna Spencer
October 30, 2015

The FAQ of IA

In this presentation, Donna will talk about the questions that she's been asked over and over again in her 15 years of information architecture work. And she won’t only talk about the questions...she'll answer them too!

Information architecture work is full of counterintuitive ideas and outcomes that can't be predicted ahead of time.

Amongst other things, she'll introduce and answer these questions.

"Is it OK to put things in more than one place?"
"Why can't we just arrange it according to our audiences?"
"Can't we just put a map on the page and use that?"
"Why do we need to do this? Doesn't everyone just search?"
"Can't we design the site and then pour the IA in afterwards?"
"Why do you need to spend so much time looking at the content?"
"But in the card sort, users said they wanted 14 categories..."

And her personal favourite: "Can't we just write some FAQs?"


Donna Spencer

October 30, 2015

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  1. The FAQ of IA

  2. Who am I?

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  4. None
  5. Today…

  6. Roll, honour, award Reports of proceedings Collection search CONFLICT Equipment

    type War diary Collection search Collection search Collection search Collection search Collection search BATTLE HONOUR UNIT PERSON PLACE EVENT EQUIPMENT
  7. Why can’t we just…

  8. ..arrange it by audience

  9. None
  10. None
  11. None
  12. …arrange it by audience

  13. …arrange it by format

  14. None
  15. None
  16. None
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  18. …pour the IA in later

  19. None
  20. …pour the IA in later

  21. … use search

  22. … use search People search for known item tasks: People

    browse/navigate for unknown item tasks: they know what they are looking for they aren’t sure what they are looking for they have a word to describe it they don’t know what to call it they know when they’ve found it they aren’t sure when they are done
  23. None
  24. None
  25. … the influence of Google, and on-site search

  26. …order it by alphabet

  27. …order it by alphabet

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  29. “I wish it was by alphabet”

  30. Other illogical ‘best practices’

  31. Everything in 3 clicks

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  33. 7+-2 links in navigation

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  39. abstract is harder than concrete

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  41. Content in one place only

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  44. Avoid jargon

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  46. Avoid jargon

  47. Running a card sort

  48. None
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  50. Why can’t we just…

  51. …use a FAQ

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  56. it really does depend… Thanks :) you can find me

    @maadonna, or maadmob.com.au