In this presentation, Donna will talk about the questions that she's been asked over and over again in her 15 years of information architecture work. And she won’t only talk about the questions...she'll answer them too!
Information architecture work is full of counterintuitive ideas and outcomes that can't be predicted ahead of time.
Amongst other things, she'll introduce and answer these questions.
"Is it OK to put things in more than one place?"
"Why can't we just arrange it according to our audiences?"
"Can't we just put a map on the page and use that?"
"Why do we need to do this? Doesn't everyone just search?"
"Can't we design the site and then pour the IA in afterwards?"
"Why do you need to spend so much time looking at the content?"
"But in the card sort, users said they wanted 14 categories..."
And her personal favourite: "Can't we just write some FAQs?"