B2B Cold Emailing: 31 Triggers for Your Next Campaign

Cold emailing remains one of the most effective strategies for B2B companies to generate leads. Before you start an outreach campaign it's crucial to find a way to show up at the right time in front of your prospect and be relevant to things going on in their business as your help must fit their possible issues. This is the reason you should monitor your targeted company's activities for the best opportunities to approach and get a 'yes' to your offer. In the presentation above there are 31 proven ideas of perfect signals for you to take action contacting your potential customer.

Transcript

1. B2B COLD EMAILING: PRESENTED BY MAKSYM FRANTSUZOV LEADGENERATIONTOOLBOX.COM 31 TRIGGERS FOR YOUR NEXT CAMPAIGN
2. CRAFT & SEND A COLD EMAIL WHEN: ...
3. TARGETED COMPANY HAS AN OPEN JOB POSITION / STARTS RECRUITING 1
4. TARGETED COMPANY HIRES A NEW EMPLOYEE 2
5. TARGETED COMPANY GETS A NEW BUSINESS PARTNER 3
6. TARGETED COMPANY GETS FUNDING 4
7. TARGETED COMPANY GETS A NEW CUSTOMER 5
8. TARGETED COMPANY GETS A NEW CUSTOMER TESTIMONIAL / REVIEW / FEEDBACK / RECOMMENDATION / COMPLAINT 6
9. TARGETED COMPANY LAUNCHES / PRE- LAUNCHES A NEW PRODUCT OR SERVICE 7
10. TARGETED COMPANY TAPS INTO A NEW MARKET 8
11. TARGETED COMPANY OPENS A NEW OFFICE 9
12. TARGETED COMPANY EXPANDS TO A NEW LOCATION 10
13. TARGETED COMPANY CREATES A DEMO / OFFERS A FREE TRIAL OR FREE VERSION OF ITS PRODUCT / SERVICE 11
14. TARGETED COMPANY STARTS USING A NEW MARKETING CHANNEL (EX. GETS ON INSTAGRAM, PUBLISHES AN ADVERTORIAL IN A LOCAL MAGAZINE FOR THE FIRST TIME ETC...) 12
15. TARGETED COMPANY SHOWCASES A NEW COMPLETED PROJECT ON ITS WEBSITE OR SOMEONE FROM THE COMPANY ADDS IT TO THEIR PORTFOLIO 13
16. TARGETED PERSON FROM THE TARGETED COMPANY (LET'S SAY CEO OR HEAD OF MARKETING) COMPLETES A TRAINING PROGRAM, GETS CERTIFIED AND / OR ADDS A NEW SKILL TO THEIR PORTFOLIO 14
17. SOMEONE FROM THE TARGETED COMPANY COMPLAINS ABOUT YOUR COMPETITOR (EX. LEAVES A 1-3 STAR ON A PRODUCT RATING SITE) 15
18. TARGETED COMPANY PUBLISHES A NEW CASE STUDY 16
19. TARGETED COMPANY ADOPTS NEW TECH (EX. BUYS A NEW CRM SOFTWARE TOOL) 17
20. TARGETED COMPANY HOSTS, CO-HOSTS OR SPONSORS AN EVENT 18
21. SOMEONE FROM THE TARGETED COMPANY ATTENDS OR SPEAKS AT ANOTHER COMPANY'S EVENT 19
22. SOMEONE FROM THE TARGETED COMPANY GETS INTERVIEWED ON A PODCAST, YOUTUBE, BLOG, TV OR RADIO 20
23. TARGETED COMPANY GETS FEATURED / MENTIONED IN THE MEDIA (EX. PUBLISHES A PRESS RELEASE ON A NEWS SITE OR GUEST POST ON A POPULAR BLOG) 21
24. TARGETED COMPANY BUILDS A NEW SALES FUNNEL OR MAKES NOTEWORTHY CHANGES TO THEIR EXISTING ONE 22
25. TARGETED COMPANY PUTS UP A NEW ADVERTORIAL / COMMERCIAL 23
26. TARGETED COMPANY REDESIGNS THEIR WEBSITE OR SOCIAL MEDIA PROFILE / PAGE / GROUP 24
27. TARGETED COMPANY PUBLISHES A PIECE OF CONTENT THAT YOU CAN DEVELOP INTO A FRUITFUL DISCUSSION (SEARCH THEIR BLOG POSTS, INFOGRAPHICS, ATTEND THEIR WEBINARS, ETC. FOR IDEAS) 25
28. TARGETED PERSON STARTS OR JOINS A MEANINGFUL DISCUSSION (EX. IN A LINKEDIN GROUP, IN COMMENTS ON THEIR OR OTHER COMPANY'S BLOG, ETC) 26
29. SOMEONE FROM THE TARGETED COMPANY PUBLISHES A BOOK / EBOOK (EX. ON AMAZON) 27
30. SOMEONE FROM THE TARGETED COMPANY MAKES A MEANINGFUL CONNECTION WITH SOMEONE FROM YOUR NETWORK 28
31. TARGETED COMPANY ACQUIRES ANOTHER COMPANY 29
32. TARGETED COMPANY CELEBRATES SOMETHING (WINNING AN AWARD, X YEARS IN BUSINESS, ETC...) 30
33. THERE ARE INDUSTRY NEWS OR LAW CHANGES THAT MAY AFFECT THE TARGETED BUSINESS 31
34. Speed up your team Make it focus on high value activities Increase your revenue www.fabroi.club See details at: OUTSOURCE LEAD RESEARCH AND DATA ENTRY LEGWORK FOR JUST $7/HOUR
35. THANK YOU! Maksym Frantsuzov 1 8 P I V D E N N A , C H A S I V Y A R , 8 4 5 5 1 U K R A I N E W W W . L E A D G E N E R A T I O N T O O L B O X . C O M