Blog Your Way to Success: Why, How, What

Transcript

1. Blog your way to Success Why and How
2. Blog your way to Success Why and How welcome!
3. Every single business and individual needs a blog
4. leave with something tangible
5. Why
6. Advertising A form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. ~Wikipedia
7. Prohibitively expensive Bold but unproven claims Not genuine
8. mass media and television
9. The rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction. ~ Harvard Business Review
10. Consumer Human
12. Essential Reading: Simon Sinek Start With Why Your idea is the product
13. It is where we inspire our visitors and The blog is where we provide regular evidence of why we are in business. create loyalty, on a daily basis. what we are all about.
14. Marriott Fiskars Patagonia Whole Foods
15. How
16. The 30 days of blogging
17. Blog as an afterthought
18. a discussion between the and business owner customers The blog is only
19. Long-term
20. Essential Reading: Leo Babauta zenhabits.net It’s a habit
21. Rein in the lizard mind
22. Great Creator, I will take care of the quantity. You take care of the quality. ~Julia Cameron Writing is key
23. Writing pays off Essential Reading: 37signals Rework
24. Be honest Essential Reading: James Altucher jamesaltucher.com
25. “Do not covet your ideas” ~Paul Arden Essential Reading: Paul Arden It’s not how good you are, It’s how good you want to be
26. If everyone likes you. . . Essential Reading: Hugh Macleod Ignore Everybody
27. Essential Reading: Chris Guillebeau $100 Startup How can you help?
28. Seth Godin Penelope Trunk James Altucher Marie Forleo Leo Babauta Tim Ferriss
29. What
30. First 30 days Don’t spend a penny Wait for novelty to wear off Only invest when you outgrow what you have Make a simple Wordpress blog Start posting right away Explore Write often.
31. Once established Get the right tools Get a domain name. The simplest option is Hover Invest on a professionally designed template. Or sign-up with Squarespace
32. Work on your title “Email:Get it Done in 3 Steps”
33. “Email:Get it Done in 3 Steps”
34. “Email:Get it Done in 3 Steps” Keyword: Is it search-engine friendly?
35. “Email: Get it Done in 3 Steps” Subject: Is it compelling? Keyword: Is it search-engine friendly?
36. The body The first crucial seconds Attention span is zero Text broken in small digestible chunks Clearly structured and scan-able Great resource: Interactive Guide to Blog Typography http://www.kaikkonendesign.fi/typography/
37. Share and engage Facebook LinkedIn Google+ Pinterest App.net Twitter
38. Serve, don't sell Use email campaigns
39. Comments. Questions. Not only are bloggers suckers for the remarkable, so are the people who read blogs. ~Seth Godin
40. Contact Me maxzografos.com info@maxzografos.com