Why Can't We Be More Like Disneyland?

Future15 talk at SXSW, March 15 2015

Transcript

1. Why can’t we be more like Disneyland? A #valuesled design approach Marcus Castenfors @mcastenfors
2. Credits: @kimgoodwin
3. What is the essence of this story?
4. Values
5. What values are Where they come from Why they are important
6. So, what are values?
7. Something you share, something that aligns, translated into words.
8. Whether we call them manifestos, principles, guidelines. They translate our values.
10. Good design is innovative Good design makes a product useful Good design is aesthetic Good design makes a product understandable Good design is honest Good design is long-lasting Good design is thorough down to the last detail Good design is environmentally-friendly Good design is as little design as possible Dieter Rams’ 10 Principles for Good Design
11. Where do they come from?
12. the amount of money that something is worth : the price or cost of something usefulness or importance Merriem Webster Value
13. Your values are always a reflection of what you consider to be your need ” Richard Barrett
14. Needs Values & beliefs Thoughts, feelings & emotions Behaviors & actions
15. Transformation Internal cohesion Making a difference Service Growth Survival Relationship Self-esteem Basic
16. Authentic
17. But, why do we need values?
19. It’s one customer experience 1
20. 2 Design is not just about interfaces
21. Surface Visual Interaction Core Product Process Credits: @kowitz
22. Organization Values Surface Visual Interaction Core Product Process
23. 3 Idealistic brands outperform
24. People don't buy what you do; they buy why you do it. ” Simon Sinek
25. 400% !
26. 4 Customers are not as important
27. Happy employee Happy customer =
28. It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy, ” Richard Branson
29. Embracevalues
30. It’sonecustomerexperience Designbusinesses Thinkbigger Focusontheemployee
31. @mcastenfors #valuesled http://www.mcastenfors.com Thank you