Why Can't We Be More Like Disneyland?

Why Can't We Be More Like Disneyland?

Future15 talk at SXSW, March 15 2015

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Marcus Castenfors

March 15, 2015
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Transcript

  1. 1.

    Why can’t we be more like Disneyland? A #valuesled design

    approach Marcus Castenfors @mcastenfors
  2. 4.
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    Good design is innovative Good design makes a product useful

    Good design is aesthetic Good design makes a product understandable Good design is honest Good design is long-lasting Good design is thorough down to the last detail Good design is environmentally-friendly Good design is as little design as possible Dieter Rams’ 10 Principles for Good Design
  5. 12.

    the amount of money that something is worth : the

    price or cost of something usefulness or importance Merriem Webster Value
  6. 13.

    Your values are always a reflection of what you consider

    to be your need ” Richard Barrett
  7. 16.
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    4

  9. 25.
  10. 28.

    It should go without saying, if the person who works

    at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy, ” Richard Branson