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Why Can't We Be More Like Disneyland?

Why Can't We Be More Like Disneyland?

Future15 talk at SXSW, March 15 2015


Marcus Castenfors

March 15, 2015

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  1. Why can’t we be more like Disneyland? A #valuesled design

    approach Marcus Castenfors @mcastenfors
  2. Credits: @kimgoodwin

  3. What is the essence of this story?

  4. Values

  5. What values are Where they come from Why they are

  6. So, what are values?

  7. Something you share, something that aligns, translated into words.

  8. Whether we call them manifestos, principles, guidelines. They translate our

  9. None
  10. Good design is innovative Good design makes a product useful

    Good design is aesthetic Good design makes a product understandable Good design is honest Good design is long-lasting Good design is thorough down to the last detail Good design is environmentally-friendly Good design is as little design as possible Dieter Rams’ 10 Principles for Good Design
  11. Where do they come from?

  12. the amount of money that something is worth : the

    price or cost of something usefulness or importance Merriem Webster Value
  13. Your values are always a reflection of what you consider

    to be your need ” Richard Barrett
  14. Needs Values & beliefs Thoughts, feelings & emotions Behaviors &

  15. Transformation Internal cohesion Making a difference Service Growth Survival Relationship

    Self-esteem Basic
  16. Authentic

  17. But, why do we need values?

  18. 4

  19. It’s one customer experience 1

  20. 2 Design is not just about interfaces

  21. Surface Visual Interaction Core Product Process Credits: @kowitz

  22. Organization Values Surface Visual Interaction Core Product Process

  23. 3 Idealistic brands outperform

  24. People don't buy what you do; they buy why you

    do it. ” Simon Sinek
  25. 400% !

  26. 4 Customers are not as important

  27. Happy employee Happy customer =

  28. It should go without saying, if the person who works

    at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy, ” Richard Branson
  29. Embracevalues

  30. It’sonecustomerexperience Designbusinesses Thinkbigger Focusontheemployee

  31. @mcastenfors #valuesled http://www.mcastenfors.com Thank you