Innovation at Nordnet

Presented at the #XDSTHLM meetup on December 16, 2015

Transcript

1. HELLO! I’m Marcus Castenfors Head of Product Design at Nordnet
2. What’s Nordnet?
4. We wanted to change the game
5. active customers 462,500 About Nordnet We are a bank for investments and savings. We have operations in Sweden, Denmark, Finland and Norway. Our vision is to become the no. 1 choice for savings and investments in the Nordics.
6. …but, that’s not what I’m here to talk about
7. : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods Innovation Merriam-Webster
8. = idea process + innovation?
9. at Nordnet, we believe…
10. solving problems happiness + = innovation
11. PROBLEMS Let’s talk about…
14. Source: Wikipedia
15. Let’s go back 5 years ago
17. Poor photo quality Slow speed No distribution
18. The way we set ourselves apart from the crowd was focusing on problems. “ Kevin Systrom Source: How Instragram made it big
19. It’s the same today as it was before
20. People, particularly students and young people, wanted to pass notes and messages, without fear of other people seeing them... People still want this so today they use Snapchat People still want this so today they use Dropbox People still want this so today they use Facebook Before Now People wanted to store photos in a safe place, like the shoe box under the spare bed... People wanted to put their favorite photos in a prominent place, like their mantelpiece, so everyone could see them... Source: Intercom on Product Management
21. And, solving problems is about…
22. Source: Understanding the job
23. Clayton Christensen What job causes you to hire a milkshake? “
24. Jobs
25. Jobs to be done
26. Our customers hire us for a job
27. Our customers hire us to be educated
28. Our customers hire us to trade
29. Technology enables
30. Job stories
31. When _____ , I want to _____ , so I can _____ . SITUATION MOTIVATION OUTCOME
32. When I review a particular stock, I want to be able to get notified when a large order has been made so I can decide if I should buy or sell that particular stock
33. Jobs To Be Done interviews
34. • When did you purchase the product? • Where were you? • How did you purchase the product? Point of Purchase ! Credits: David Wu, Jobs To Be Done Interview Script The first thought " • When did you first start looking for something to solve your problem • What triggered you to think about this? Building the consideration set ? • Tell me about how you looked for a product to solve your problem. • What kind of solutions did you try? Or not try? Why or why not?
35. HABIT of the present & ANXIETY of the new solution First thought Event #1 Event #2 Purchase ! moving the customer forward. PUSH of the present solution & PULL of the new idea FORCES OF PROGRESS FORCES OF RESISTANCE Credits: Andrej Balaz, Jobs To Be Done Interview Script
36. HAPPINESS Let’s talk about…
37. = happy employees happy customers
38. What does happiness mean in the workplace?
39. Less bumps in the road Feel ownership in what you do Working in the same direction Continuously learning and evolving
40. +37% Source: Warwick University
41. = happy employees speed
42. Learn Build Measure Data Product Ideas
43. How do you instill happiness?
44. Trust 1 Alignment 2 Rhythm 3
45. Trust 1
46. Command & Control
47. Autonomous teams Command & Control
48. You can make whatever decisions you want, as long as they relate to the goal.
49. Company wide goals Group goals Team goals Team goals Team goals Team goals Team goals Group goals
50. Alignment 2
52. Design is a team sport !
53. Design Sprint
54. Monday Unpack What are the user needs, business needs and technology capabilities? Tuesday Sketch How might we explore as many ideas as possible? Wednesday Decide Select the best ideas so far Thursday Prototype Create an prototype that allows to test the ideas with users. Friday Test Test the ideas with users, business stakeholders and technical experts. Learn and evolve the process.
57. It’s about the right team !
58. Primary Supporting Extended Expert Product Designer Product Owner Front-end Engineer Design Researcher Sprint Master Analytics Specialist Scrum master Tech Lead Requirements analyst CTO 100% 50% 20% 5% Effort Quality Assurance Customer Service agent Legal & Operations Country market expert Team ! ! ☼ ! ! ! ! ! ! ! ! ! ! !
59. Rhythm 3
60. What is the enemy of meaningful work?
61. UNPLANNED WORK
62. Theory of Constraints
64. Purchasing Stitching Shipping ! !
65. Trust 1 Alignment 2 Rhythm 3
66. But, how can I measure happiness?
67. Happiness metric
68. How happy are you with your current job? How happy are you with Nordnet? How could we improve your happiness? ? ? ?
69. The happiness backlog
70. = solving problems happiness + innovation
71. Thank you! @mcastenfors
72. #slowtofast