Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Innovation at Nordnet

Marcus Castenfors
December 17, 2015

Innovation at Nordnet

Presented at the #XDSTHLM meetup on December 16, 2015

Marcus Castenfors

December 17, 2015

More Decks by Marcus Castenfors

Other Decks in Design


  1. active customers 462,500 About Nordnet We are a bank for

    investments and savings. We have operations in Sweden, Denmark, Finland and Norway. Our vision is to become the no. 1 choice for savings and investments in the Nordics.
  2. : a new idea, device, or method : the act

    or process of introducing new ideas, devices, or methods Innovation Merriam-Webster
  3. The way we set ourselves apart from the crowd was

    focusing on problems. “ Kevin Systrom Source: How Instragram made it big
  4. People, particularly students and young people, wanted to pass notes

    and messages, without fear of other people seeing them... People still want this so today they use Snapchat People still want this so today they use Dropbox People still want this so today they use Facebook Before Now People wanted to store photos in a safe place, like the shoe box under the spare bed... People wanted to put their favorite photos in a prominent place, like their mantelpiece, so everyone could see them... Source: Intercom on Product Management
  5. When _____ , I want to _____ , so I

  6. When I review a particular stock, I want to be

    able to get notified when a large order has been made so I can decide if I should buy or sell that particular stock
  7. • When did you purchase the product? • Where were

    you? • How did you purchase the product? Point of Purchase ! Credits: David Wu, Jobs To Be Done Interview Script The first thought " • When did you first start looking for something to solve your problem • What triggered you to think about this? Building the consideration set ? • Tell me about how you looked for a product to solve your problem. • What kind of solutions did you try? Or not try? Why or why not?
  8. HABIT of the present & ANXIETY of the new solution

    First thought Event #1 Event #2 Purchase ! moving the customer forward. PUSH of the present solution & PULL of the new idea FORCES OF PROGRESS FORCES OF RESISTANCE Credits: Andrej Balaz, Jobs To Be Done Interview Script
  9. Less bumps in the road Feel ownership in what you

    do Working in the same direction Continuously learning and evolving
  10. Company wide goals Group goals Team goals Team goals Team

    goals Team goals Team goals Group goals
  11. Monday Unpack What are the user needs, business needs and

    technology capabilities? Tuesday Sketch How might we explore as many ideas as possible? Wednesday Decide Select the best ideas so far Thursday Prototype Create an prototype that allows to test the ideas with users. Friday Test Test the ideas with users, business stakeholders and technical experts. Learn and evolve the process.
  12. Primary Supporting Extended Expert Product Designer Product Owner Front-end Engineer

    Design Researcher Sprint Master Analytics Specialist Scrum master Tech Lead Requirements analyst CTO 100% 50% 20% 5% Effort Quality Assurance Customer Service agent Legal & Operations Country market expert Team ! ! ☼ ! ! ! ! ! ! ! ! ! ! !
  13. How happy are you with your current job? How happy

    are you with Nordnet? How could we improve your happiness? ? ? ?