and messages, without fear of other people seeing them... People still want this so today they use Snapchat People still want this so today they use Dropbox People still want this so today they use Facebook Before Now People wanted to store photos in a safe place, like the shoe box under the spare bed... People wanted to put their favorite photos in a prominent place, like their mantelpiece, so everyone could see them... Source: Intercom on Product Management
you? • How did you purchase the product? Point of Purchase ! Credits: David Wu, Jobs To Be Done Interview Script The first thought " • When did you first start looking for something to solve your problem • What triggered you to think about this? Building the consideration set ? • Tell me about how you looked for a product to solve your problem. • What kind of solutions did you try? Or not try? Why or why not?
First thought Event #1 Event #2 Purchase ! moving the customer forward. PUSH of the present solution & PULL of the new idea FORCES OF PROGRESS FORCES OF RESISTANCE Credits: Andrej Balaz, Jobs To Be Done Interview Script
technology capabilities? Tuesday Sketch How might we explore as many ideas as possible? Wednesday Decide Select the best ideas so far Thursday Prototype Create an prototype that allows to test the ideas with users. Friday Test Test the ideas with users, business stakeholders and technical experts. Learn and evolve the process.