"Design är en lagsport" @ UX Open 2016

Keynote presentation at UX Open in Stockholm October 2016.

Learn more: https://goo.gl/CL1Cdy

Transcript

1. Hej!
   Jag heter Marcus Castenfors
   Jag är Head of Product Design på Nordnet
   Introduktion
   

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2. Design är en lagsport
   Hur vi använder oss av design sprints
   

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3. Känner ni igen er?
   

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4. Samarbete
   Prototypa
   Kundinsikter
   Botemedlet
   

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5. Vad är en Design Sprint?
   

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6. Agile Design Thinking Google
   + +
   

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7. Monday
   Unpack
   Tuesday
   Sketch
   Wednesday
   Decide
   Thursday
   Prototype
   Friday
   Test
   

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8. Monday
   Unpack
   Tuesday
   Sketch
   Wednesday
   Decide
   Thursday
   Prototype
   Friday
   Test
   Prototype
   

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9. VAD
   VILKA
   HUR
   

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10. Upplägget
    Vad
    

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12. Post its
    Papper
    Tape
    Sticky dots
    Pennor av bra kvalité
    Whiteboard-pennor
    Små magneter
    Utrustning
    

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13. Teamet
    Vilka
    

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14. Core
    Front-end Developers
    Product Designers
    Sprint Master
    Support
    Scrum Master
    Requirement Analyst
    Product Owner
    Engineers
    Data Scientist
    Design Researcher
    Expert
    Compliance
    Legal
    Risk
    Extended
    Business Developers
    Product Org
    Marketing
    Operations
    Customer Service
    

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15. Driva en sprint
    Hur
    

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16. Det är måndag…
    

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17. Måndag
    Unpack
    

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18. Time Activity Lead
    09:00-09:15 Introduction Sprint Master
    09:15-09:30 Business perspective Product Owner
    09:30-09:45 Walk-through of existing functionality Product Owner
    09:45-10:00 Competitor demos Product Owner
    10:00-10:15 Customer insights Design Researcher
    10:15-10:30 Insights from analytics Data Scientist
    10:30-11:30 Stakeholder interviews Everyone
    11:30-12:00 Group insights Everyone
    12:00-12:30 Job stories Everyone
    

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19. When _____ , I want to _____ , so I can _____ .
    SITUATION MOTIVATION OUTCOME
    

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20. Tisdag
    Sketch
    

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21. Time Activity Lead
    09:00-09:15 Recap of yesterday Sprint Master
    09:15-09:30 Crazy 8 Sprint Master
    09:30-09:45 Story board Sprint Master
    09:45-10:15 Presenting stories Sprint Master
    10:15-11:15 Round 2 Sprint Master
    11:15-11:45 Prioritization Sprint Master
    

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22. Crazy 8
    

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23. Storyboard
    

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24. Presentationer
    

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25. Prioritering
    

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26. Kundvärde
    Komplexitet
    

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27. Prototype
    +
    Onsdag Torsdag
    

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28. Fredag
    Test
    

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29. Time Activity Lead
    09:00-12:00 User tests Design Researcher
    15:00-15:45 Design Critique Everyone
    15:45-16:00 Retrospective Sprint Master
    

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30. Ta fram pennorna och postits,
    när ska ni köra er första sprint?
    “
    

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31. Tack!
    @mcastenfors
    marcus.castenfors@nordnet.se
    Läs mer:
    https:/
    /goo.gl/CL1Cdy
    

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