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"Design är en lagsport" @ UX Open 2016

Marcus Castenfors
October 14, 2016
Design
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320

"Design är en lagsport" @ UX Open 2016

Keynote presentation at UX Open in Stockholm October 2016.

Learn more: https://goo.gl/CL1Cdy

Marcus Castenfors

October 14, 2016
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Transcript

  1. Hej! Jag heter Marcus Castenfors Jag är Head of Product

    Design på Nordnet Introduktion

  2. Design är en lagsport Hur vi använder oss av design

    sprints

  3. Känner ni igen er?

  4. Samarbete Prototypa Kundinsikter Botemedlet

  5. Vad är en Design Sprint?

  6. Agile Design Thinking Google + +

  7. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

  8. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

    Prototype

  9. VAD VILKA HUR

  10. Upplägget Vad

  11. None

  12. Post its Papper Tape Sticky dots Pennor av bra kvalité

    Whiteboard-pennor Små magneter Utrustning

  13. Teamet Vilka

  14. Core Front-end Developers Product Designers Sprint Master Support Scrum Master

    Requirement Analyst Product Owner Engineers Data Scientist Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service

  15. Driva en sprint Hur

  16. Det är måndag…

  17. Måndag Unpack

  18. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective

    Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone

  19. When _____ , I want to _____ , so I

    can _____ . SITUATION MOTIVATION OUTCOME

  20. Tisdag Sketch

  21. Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30

    Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master

  22. Crazy 8

  23. Storyboard

  24. Presentationer

  25. Prioritering

  26. Kundvärde Komplexitet

  27. Prototype + Onsdag Torsdag

  28. Fredag Test

  29. Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design

    Critique Everyone 15:45-16:00 Retrospective Sprint Master

  30. Ta fram pennorna och postits, när ska ni köra er

    första sprint? “

  31. Tack! @mcastenfors [email protected] Läs mer: https:/ /goo.gl/CL1Cdy