Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
"Design är en lagsport" @ UX Open 2016
Search
Marcus Castenfors
October 14, 2016
Design
1
530
"Design är en lagsport" @ UX Open 2016
Keynote presentation at UX Open in Stockholm October 2016.
Learn more:
https://goo.gl/CL1Cdy
Marcus Castenfors
October 14, 2016
Tweet
Share
More Decks by Marcus Castenfors
See All by Marcus Castenfors
Embrace ______________ to stay competitive
mcastenfors
0
160
Agil produktutveckling & design
mcastenfors
0
240
Design sprints & design är en lagsport
mcastenfors
0
130
Design is a team sport
mcastenfors
0
3.8k
Innovation at Nordnet
mcastenfors
0
160
Lektion 2: En sammanlänkad kundupplevelse
mcastenfors
0
110
Lektion 1: Experience Design - Verktyg & metoder
mcastenfors
0
380
Why Can't We Be More Like Disneyland?
mcastenfors
0
1.2k
Lektion 2: Experience Design - En sammanlänkad kundupplevelse
mcastenfors
0
100
Other Decks in Design
See All in Design
企画を動かすデザイナーの思考!「広げて絞る」アプローチ。
hikidakan
0
190
8_8_リサーチカンファレンスプレイベント.pdf
muture
PRO
2
410
Portfolio 齋藤明敏 Hiroyuki Saito
crearedesign
0
110
21 Ways to Call American Airlines Customer Care Full Guide USA
americanhub
0
210
デザインの意思決定を加速するワークショップ設計 / Workshop design to accelerate design decision-making
lycorptech_jp
PRO
0
500
「批評」を習慣にするための仕組みと場のデザイン/uxdesign202507
nikkei_engineer_recruiting
6
870
Portfolio 齋藤明敏 Hiroyuki Saito_守秘義務あり
crearedesign
0
310
役立つシステムを作るためのAI活用
kanzaki
0
100
デフォルトの16:9(960*540px)のケース / Google Slide Size Test
arthur1
0
3.5k
AI時代に、僕たちデザイナーはどう歩むか
kazuhirokimura
0
410
「稼ぐ」だけでなく 「還す」ためのデザイン / Designship2025
culumu
1
310
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
560
Featured
See All Featured
Scaling GitHub
holman
463
140k
We Have a Design System, Now What?
morganepeng
53
7.8k
Documentation Writing (for coders)
carmenintech
75
5k
The Cost Of JavaScript in 2023
addyosmani
53
9k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
9
970
Building Better People: How to give real-time feedback that sticks.
wjessup
368
20k
Build your cross-platform service in a week with App Engine
jlugia
232
18k
Embracing the Ebb and Flow
colly
88
4.8k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
45
2.5k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.5k
Producing Creativity
orderedlist
PRO
347
40k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
32
2.3k
Transcript
Hej! Jag heter Marcus Castenfors Jag är Head of Product
Design på Nordnet Introduktion
Design är en lagsport Hur vi använder oss av design
sprints
Känner ni igen er?
Samarbete Prototypa Kundinsikter Botemedlet
Vad är en Design Sprint?
Agile Design Thinking Google + +
Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test
Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test
Prototype
VAD VILKA HUR
Upplägget Vad
None
Post its Papper Tape Sticky dots Pennor av bra kvalité
Whiteboard-pennor Små magneter Utrustning
Teamet Vilka
Core Front-end Developers Product Designers Sprint Master Support Scrum Master
Requirement Analyst Product Owner Engineers Data Scientist Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service
Driva en sprint Hur
Det är måndag…
Måndag Unpack
Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective
Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
When _____ , I want to _____ , so I
can _____ . SITUATION MOTIVATION OUTCOME
Tisdag Sketch
Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30
Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master
Crazy 8
Storyboard
Presentationer
Prioritering
Kundvärde Komplexitet
Prototype + Onsdag Torsdag
Fredag Test
Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design
Critique Everyone 15:45-16:00 Retrospective Sprint Master
Ta fram pennorna och postits, när ska ni köra er
första sprint? “
Tack! @mcastenfors
[email protected]
Läs mer: https:/ /goo.gl/CL1Cdy