Upgrade to Pro — share decks privately, control downloads, hide ads and more …

"Design är en lagsport" @ UX Open 2016

Avatar for Marcus Castenfors Marcus Castenfors
October 14, 2016
Design
1
510

"Design är en lagsport" @ UX Open 2016

Keynote presentation at UX Open in Stockholm October 2016.

Learn more: https://goo.gl/CL1Cdy
Avatar for Marcus Castenfors

Marcus Castenfors

October 14, 2016
Tweet

More Decks by Marcus Castenfors

See All by Marcus Castenfors
Embrace ______________ to stay competitive
Avatar for Marcus Castenfors mcastenfors
0
150
Agil produktutveckling & design
Avatar for Marcus Castenfors mcastenfors
0
240
Design sprints & design är en lagsport
Avatar for Marcus Castenfors mcastenfors
0
130
Design is a team sport
Avatar for Marcus Castenfors mcastenfors
0
3.7k
Innovation at Nordnet
Avatar for Marcus Castenfors mcastenfors
0
160
Lektion 2: En sammanlänkad kundupplevelse
Avatar for Marcus Castenfors mcastenfors
0
110
Lektion 1: Experience Design - Verktyg & metoder
Avatar for Marcus Castenfors mcastenfors
0
360
Why Can't We Be More Like Disneyland?
Avatar for Marcus Castenfors mcastenfors
0
1.2k
Lektion 2: Experience Design - En sammanlänkad kundupplevelse
Avatar for Marcus Castenfors mcastenfors
0
93

Other Decks in Design

See All in Design
CIRCULAR ECONOMY + SERVICES
Avatar for John Manoochehri jmanooch
0
120
オープンデータを利用して色々なものを作った話
Avatar for Hajime Kato hjmkth
1
110
アップロード-職業訓練_ワンランク上に見せるデザインのコツ.pdf
Avatar for keita keita_yoshikawa
0
130
【30人中30人が3ヶ月平均180万収入アップ】マズロー安達の弟子、成功事例集
Avatar for マズロー安達 maslow_akkun
0
130
クライアントワークにおける UXリサーチの実践
Avatar for Kozo Taira kozotaira
0
690
読書シェア会 vol.5 / Yumemi.grow 20250526
Avatar for Rakus_Dev rakus_dev
0
1.6k
1920*1080pxに設定したケース / Google Slide Size Test
Avatar for Arthur arthur1
0
2.9k
PF_濵村ひろみ_202503
Avatar for 濱村ひろみ maru_design78
0
180
【最新】マズロー安達の弟子実績（1期-4期の26人分）
Avatar for マズロー安達 maslow_akkun
0
320
真・altはつけるだけじゃなくて -alt属性の考察 2025年版-
Avatar for Yu Morita securecat
5
1.6k
Saudade typeface
Avatar for Tiago Porto tiagoporto
0
330
デフォルトの16:9（960*540px）のケース / Google Slide Size Test
Avatar for Arthur arthur1
0
2.9k

Featured

See All Featured
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
45
7.5k
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
44
2.4k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
248
1.3M
Making Projects Easy
Avatar for Brett Harned brettharned
116
6.3k
KATA
Avatar for Megan Lloyd mclloyd
30
14k
Why You Should Never Use an ORM
Avatar for John Nunemaker jnunemaker
PRO
58
9.4k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
134
9.4k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
367
19k
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
55
5.6k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
48
50k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
5
260

Transcript

  1. Hej! Jag heter Marcus Castenfors Jag är Head of Product

    Design på Nordnet Introduktion

  2. Design är en lagsport Hur vi använder oss av design

    sprints

  3. Känner ni igen er?

  4. Samarbete Prototypa Kundinsikter Botemedlet

  5. Vad är en Design Sprint?

  6. Agile Design Thinking Google + +

  7. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

  8. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

    Prototype

  9. VAD VILKA HUR

  10. Upplägget Vad

  11. None

  12. Post its Papper Tape Sticky dots Pennor av bra kvalité

    Whiteboard-pennor Små magneter Utrustning

  13. Teamet Vilka

  14. Core Front-end Developers Product Designers Sprint Master Support Scrum Master

    Requirement Analyst Product Owner Engineers Data Scientist Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service

  15. Driva en sprint Hur

  16. Det är måndag…

  17. Måndag Unpack

  18. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective

    Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone

  19. When _____ , I want to _____ , so I

    can _____ . SITUATION MOTIVATION OUTCOME

  20. Tisdag Sketch

  21. Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30

    Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master

  22. Crazy 8

  23. Storyboard

  24. Presentationer

  25. Prioritering

  26. Kundvärde Komplexitet

  27. Prototype + Onsdag Torsdag

  28. Fredag Test

  29. Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design

    Critique Everyone 15:45-16:00 Retrospective Sprint Master

  30. Ta fram pennorna och postits, när ska ni köra er

    första sprint? “

  31. Tack! @mcastenfors [email protected] Läs mer: https:/ /goo.gl/CL1Cdy