Upgrade to Pro — share decks privately, control downloads, hide ads and more …

"Design är en lagsport" @ UX Open 2016

Avatar for Marcus Castenfors Marcus Castenfors
October 14, 2016
Design
1
540

"Design är en lagsport" @ UX Open 2016

Keynote presentation at UX Open in Stockholm October 2016.

Learn more: https://goo.gl/CL1Cdy

Avatar for Marcus Castenfors

Marcus Castenfors

October 14, 2016
Tweet

More Decks by Marcus Castenfors

See All by Marcus Castenfors
Embrace ______________ to stay competitive
Avatar for Marcus Castenfors mcastenfors
0
170
Agil produktutveckling & design
Avatar for Marcus Castenfors mcastenfors
0
250
Design sprints & design är en lagsport
Avatar for Marcus Castenfors mcastenfors
0
140
Design is a team sport
Avatar for Marcus Castenfors mcastenfors
0
3.8k
Innovation at Nordnet
Avatar for Marcus Castenfors mcastenfors
0
170
Lektion 2: En sammanlänkad kundupplevelse
Avatar for Marcus Castenfors mcastenfors
0
110
Lektion 1: Experience Design - Verktyg & metoder
Avatar for Marcus Castenfors mcastenfors
0
410
Why Can't We Be More Like Disneyland?
Avatar for Marcus Castenfors mcastenfors
0
1.3k
Lektion 2: Experience Design - En sammanlänkad kundupplevelse
Avatar for Marcus Castenfors mcastenfors
0
110

Other Decks in Design

See All in Design
AIを身近に感じるために、デザイナー全員で一つのサービスを使ってみた
Avatar for Saiko.T _psyc0_
0
350
第18回サイゼミ
Avatar for LW lw
1
250
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
Avatar for ため tame
1
340
プロダクトデザイナーに学ぶ、『見る気が起きる』ダッシュボードの作り方 / Creating Engaging Dashboards: Lessons from Product Designers
Avatar for yamamoto-yuta yamamotoyuta
1
340
Ralph Penel Portfolio
Avatar for ralphpenel ralphpenel
PRO
0
170
【MIXI MEETUP！ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏：デザイナーが語るプロダクト誕生秘話
Avatar for MIXI DESIGN mixi_design
PRO
0
180
OJTで学んだ 「心を動かす」ファシリテーション
Avatar for さき saki822
1
190
DESIGNEAST 2025 A-3
Avatar for Shigeru Kobayashi _kotobuki_
0
120
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
700
保育AIプロダクトの UXデザインで考えてきたこと / hoiku-ai-ux-design
Avatar for Takahiro Yamaguchi hiro93n
0
240
BXデザイン組織が挑んだスクラム 〜ブランドを育み、デザイナーを解放する変革の物語〜（Scrum Fest Mikawa 2025）
Avatar for Tadashi Inoue tadashiinoue
0
1k
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
Avatar for 株式会社ルート root_recruit
0
330

Featured

See All Featured
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
36
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
38
3k
B2B Lead Gen: Tactics, Traps & Triumph
Avatar for Sophie Logan marketingsoph
0
33
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
65
8.3k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
0
1k
Designing Powerful Visuals for Engaging Learning
Avatar for Mike Taylor tmiket
0
190
How To Speak Unicorn (iThemes Webinar)
Avatar for Michelle Schulp Hunt marktimemedia
1
350
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
1.8k
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
1
870
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
1
1.5k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1371
200k
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
2.1k

Transcript

  1. Hej! Jag heter Marcus Castenfors Jag är Head of Product

    Design på Nordnet Introduktion

  2. Design är en lagsport Hur vi använder oss av design

    sprints

  3. Känner ni igen er?

  4. Samarbete Prototypa Kundinsikter Botemedlet

  5. Vad är en Design Sprint?

  6. Agile Design Thinking Google + +

  7. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

  8. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

    Prototype

  9. VAD VILKA HUR

  10. Upplägget Vad

  11. None

  12. Post its Papper Tape Sticky dots Pennor av bra kvalité

    Whiteboard-pennor Små magneter Utrustning

  13. Teamet Vilka

  14. Core Front-end Developers Product Designers Sprint Master Support Scrum Master

    Requirement Analyst Product Owner Engineers Data Scientist Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service

  15. Driva en sprint Hur

  16. Det är måndag…

  17. Måndag Unpack

  18. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective

    Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone

  19. When _____ , I want to _____ , so I

    can _____ . SITUATION MOTIVATION OUTCOME

  20. Tisdag Sketch

  21. Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30

    Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master

  22. Crazy 8

  23. Storyboard

  24. Presentationer

  25. Prioritering

  26. Kundvärde Komplexitet

  27. Prototype + Onsdag Torsdag

  28. Fredag Test

  29. Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design

    Critique Everyone 15:45-16:00 Retrospective Sprint Master

  30. Ta fram pennorna och postits, när ska ni köra er

    första sprint? “

  31. Tack! @mcastenfors [email protected] Läs mer: https:/ /goo.gl/CL1Cdy