Design is a team sport

Presented at Product Innovation Summit in Dublin

Transcript

1. Design is a team sport How we run Design Sprints
2. Do these scenarios sound familiar?
3. Collaboration Prototyping Customer insight The cure
4. So what is a Design Sprint?
5. Agile Design Thinking Google + +
6. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test
7. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test Prototype
8. Divergent Convergent
10. WHAT WHO HOW
11. The setup What
13. Post its (lots of them) Paper Tape Sticky dots High quality pens Plenty of whiteboard markers Small magnets The gear
14. The team Who
15. Core Front-end Developers Product Designers Sprint Master Support Scrum Master Requirement Analyst Product Owner Engineers Analytics expert Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service
16. Running the sprint How
17. It’s now Monday morning…
18. Monday Unpack
19. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
20. Analytics
21. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
22. When _____ , I want to _____ , so I can _____ . SITUATION MOTIVATION OUTCOME
23. Tuesday Sketch
24. Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30 Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master
25. Crazy 8
26. Storyboard
27. Presentations
28. Prioritization
29. Customer value Complexity
30. Wednesday Thursday Prototype +
31. Friday Test
32. Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design Critique Everyone 15:45-16:00 Retrospective Sprint Master
33. Design Critique
34. Ask questions, don’t judge Be objective, not subjective Be concrete, not vague Ground rules
35. Retrospective
36. You’re done Awesome
37. Get your post-its and pens ready: when will you run your first Sprint? “
38. Thank you! @mcastenfors marcus.castenfors@nordnet.se
39. #slowtofast soundcloud.com/slowtofast