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Design is a team sport
Marcus Castenfors
March 15, 2016
Design
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3.5k
Design is a team sport
Presented at Product Innovation Summit in Dublin
Marcus Castenfors
March 15, 2016
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Transcript
Design is a team sport How we run Design Sprints
Do these scenarios sound familiar?
Collaboration Prototyping Customer insight The cure
So what is a Design Sprint?
Agile Design Thinking Google + +
Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test
Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test
Prototype
Divergent Convergent
None
WHAT WHO HOW
The setup What
None
Post its (lots of them) Paper Tape Sticky dots High
quality pens Plenty of whiteboard markers Small magnets The gear
The team Who
Core Front-end Developers Product Designers Sprint Master Support Scrum Master
Requirement Analyst Product Owner Engineers Analytics expert Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service
Running the sprint How
It’s now Monday morning…
Monday Unpack
Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective
Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
Analytics
Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective
Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
When _____ , I want to _____ , so I
can _____ . SITUATION MOTIVATION OUTCOME
Tuesday Sketch
Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30
Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master
Crazy 8
Storyboard
Presentations
Prioritization
Customer value Complexity
Wednesday Thursday Prototype +
Friday Test
Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design
Critique Everyone 15:45-16:00 Retrospective Sprint Master
Design Critique
Ask questions, don’t judge Be objective, not subjective Be concrete,
not vague Ground rules
Retrospective
You’re done Awesome
Get your post-its and pens ready: when will you run
your first Sprint? “
Thank you! @mcastenfors marcus.castenfors@nordnet.se
#slowtofast soundcloud.com/slowtofast