Design is a team sport

Design is a team sport

Presented at Product Innovation Summit in Dublin

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Marcus Castenfors

March 15, 2016
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Transcript

  1. Design is a team sport How we run Design Sprints

  2. Do these scenarios sound familiar?

  3. Collaboration Prototyping Customer insight The cure

  4. So what is a Design Sprint?

  5. Agile Design Thinking Google + +

  6. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

  7. Monday Unpack Tuesday Sketch Wednesday Decide Thursday Prototype Friday Test

    Prototype
  8. Divergent Convergent

  9. None
  10. WHAT WHO HOW

  11. The setup What

  12. None
  13. Post its (lots of them) Paper Tape Sticky dots High

    quality pens Plenty of whiteboard markers Small magnets The gear
  14. The team Who

  15. Core Front-end Developers Product Designers Sprint Master Support Scrum Master

    Requirement Analyst Product Owner Engineers Analytics expert Design Researcher Expert Compliance Legal Risk Extended Business Developers Product Org Marketing Operations Customer Service
  16. Running the sprint How

  17. It’s now Monday morning…

  18. Monday Unpack

  19. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective

    Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data Scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
  20. Analytics

  21. Time Activity Lead 09:00-09:15 Introduction Sprint Master 09:15-09:30 Business perspective

    Product Owner 09:30-09:45 Walk-through of existing functionality Product Owner 09:45-10:00 Competitor demos Product Owner 10:00-10:15 Customer insights Design Researcher 10:15-10:30 Insights from analytics Data scientist 10:30-11:30 Stakeholder interviews Everyone 11:30-12:00 Group insights Everyone 12:00-12:30 Job stories Everyone
  22. When _____ , I want to _____ , so I

    can _____ . SITUATION MOTIVATION OUTCOME
  23. Tuesday Sketch

  24. Time Activity Lead 09:00-09:15 Recap of yesterday Sprint Master 09:15-09:30

    Crazy 8 Sprint Master 09:30-09:45 Story board Sprint Master 09:45-10:15 Presenting stories Sprint Master 10:15-11:15 Round 2 Sprint Master 11:15-11:45 Prioritization Sprint Master
  25. Crazy 8

  26. Storyboard

  27. Presentations

  28. Prioritization

  29. Customer value Complexity

  30. Wednesday Thursday Prototype +

  31. Friday Test

  32. Time Activity Lead 09:00-12:00 User tests Design Researcher 15:00-15:45 Design

    Critique Everyone 15:45-16:00 Retrospective Sprint Master
  33. Design Critique

  34. Ask questions, don’t judge Be objective, not subjective Be concrete,

    not vague Ground rules
  35. Retrospective

  36. You’re done Awesome

  37. Get your post-its and pens ready: when will you run

    your first Sprint? “
  38. Thank you! @mcastenfors marcus.castenfors@nordnet.se

  39. #slowtofast soundcloud.com/slowtofast