Embrace ______________ to stay competitive

Embrace ______________ to stay competitive

Presentation at Innovation Drift in Vilnius, Lithuania


Marcus Castenfors

October 12, 2017


  1. 2.

    SAPIENTRAZORFISH | @MCASTENFORS How long did it take Oculus Rift

    to receive a market valuation of $1 billion?
  2. 5.

    SAPIENTRAZORFISH | @MCASTENFORS Strategic/disruptive IT (e.g. cybersecurity) Competition US compliance/regulatory

    Operational Financial Talent acquisition Reputational Product/service quality Foreign compliance/regulatory Supply chain International tax structuring Third party Social and environmental Fraud Which of the following risks pose the greatest oversight challenges to your board? Base: 795 Source: PwC 2016 Annual Corporate Directors Survey, October 2016 57% 51% 44% 39% 34% 34% 24% 20% 14% 13% 11% 9% 6% 6% 72%
  3. 7.

    SAPIENTRAZORFISH | @MCASTENFORS Source: Gallup State of the Global Workplace

    report 63% 13% 24% Not engaged Engaged Actively disengaged
  4. 15.

    SAPIENTRAZORFISH | @MCASTENFORS “People don't want to buy a quarter-inch

    drill, they want a quarter-inch hole” B Y T H E O D O R E L E V I T T
  5. 20.

    SAPIENTRAZORFISH | @MCASTENFORS "We always start with the customers and

    look at all the metrics that matter for the customer.” B Y D I E G O P I A C E N T I N I , S V P I N T E R N A T I O N A L R E T A I L A M A Z O N
  6. 26.

    SAPIENTRAZORFISH | @MCASTENFORS Now, think about the different parts of

    an organization that would be involved in making that happen?
  7. 27.

    SAPIENTRAZORFISH | @MCASTENFORS Outcome Marketing IT Operations Customer service Clerk

    Visits the branch Goes to website Sets up an account Wants to borrow more F R O N T S T A G E B A C K S T A G E
  8. 29.

    SAPIENTRAZORFISH | @MCASTENFORS Product Owner Business Architect Ops CX design

    lead Compliance Branch Digital technologist Legal Telephony center = cross-functional team
  9. 32.

    SAPIENTRAZORFISH | @MCASTENFORS Telephone: 89 years to reach 150 million

    Android: 5 years to reach 1 billion A M O U N T O F U S E R S
  10. 35.

    SAPIENTRAZORFISH | @MCASTENFORS Hierarchy Controlled Risk averse T R A

    D I T I O N A L Autonomous Focused on outcomes Risk taking N E W
  11. 36.

    SAPIENTRAZORFISH | @MCASTENFORS Optimize for certainty T R A D

    I T I O N A L Optimize for uncertainty N E W
  12. 37.

    SAPIENTRAZORFISH | @MCASTENFORS Make a decision Measure 15 weeks 5

    days Make a decision Measure T R A D I T I O N A L N E W
  13. 43.

    SAPIENTRAZORFISH | @MCASTENFORS Credits Thanks a lot to Mike Arauz

    for the inspiration https://goo.gl/Ti6pSg
  14. 44.