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Show, Don’t Tell! Learning to Tell Stories Visu...

Show, Don’t Tell! Learning to Tell Stories Visually

Presentation to the Adobe Education Leaders Summer Institute.

Geoff McGhee

July 25, 2012
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  1. Show, Don’t Tell! Learning to Tell Stories Visually Geoff McGhee

    Adobe Education Leaders Summer Institute July 25, 2012
  2. • Find that journalism conferences don’t really address visual storytelling

    • And design conferences often focus more on the aesthetics of graphic design A Hybrid Discipline Feeling Out of Place But there’s a place...
  3. ?

  4. ?

  5. • University of Navarre, one of leading journalism schools in

    Europe • Held annually since 1992 Malofiej Infographics Summit Pamplona, Spain
  6. • Former Roman garrison town at the foot of the

    Pyrenees in Northern Spain • Southern edge of Basque country, not far from Bilbao and San Sebastian • Major stop on the St. James’ pilgrimage route Secret Capital of Infographics The City of Pamplona
  7. • International competition judging • Two-day conference and awards presentation

    • Three-day workshop for visual journalists The Malofiej Infographics Summit
  8. • Panel of judges meets for three days • Reviews

    professional and student work • Gives out Gold, Silver and Bronze medals • Annual competition book is published • Free iPad app has all the golds from ’92-’11 Download: goo.gl/NyDbl International Competition The “Pulitzers of Infographics” The Malofiej Infographics Summit
  9. • Two-day conference and awards presentation • Speakers from industry

    and academia • Tips, trends, conversation and debate • Hot topics over the years: Infographics Conference The Malofiej Infographics Summit ‣ 3D illustration ‣ Role of on-the-ground reporting ‣ Word people who “don’t get it” ‣ Data Visualization (and its discontents)
  10. • Co-taught by four current and former infographics journalists •

    Exclusively for print graphics until 2004 • Field trips, lectures and group studio work • Draws 15-25 students from around the world Three-Day Professional Workshop “Show, Don’t Tell” and “Interact, Don’t Show” The Malofiej Infographics Summit
  11. Geoff McGhee Stanford University Alberto Cairo University of Miami John

    Grimwade Condé Nast Traveler Juan Velasco National Geographic Magazine Workshop Instructors Sub-Headline
  12. ๏ Site Visit/Field Trip Travel in and around Pamplona to

    historical and contemporary sites; wind turbine factory, hydropower project, 11th century castle, underground infrastructure projects in the old city, museum visits ๏ Lectures Tips, tricks and back stories by the four workshop instructors; ~45 min. each ๏ Feature Graphic Groups of 4 or 5 students collaborate to brainstorm, storyboard, comp and even produce finished work based on field trip subject ๏ Breaking News Exercise or Special Personal Project Graphic reporting and “daily” infographic on breaking news event, or personal exercise: autobiography, a personal icon Show, Don’t Tell Workshop Class Format
  13. Lessons Learned • Take advantage of the opportunity to work

    on a team together • PC-based working too early in the process inhibits collaboraiton, big-picture thinking
  14. Born in the Castle of Xavier near Sanguesa, in Navarre,

    7 April, 1506; died on the Island of Sancian near the coast of China, 2 December, 1552 By Group 1 RELIGION St. Francis Xavier Xavier's journey Xavier (1506) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto Family hieraldic Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto The Vatican arm Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto Paris (1524-1530) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto Lisbon-Goa (1541) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto India (1541-1545) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto Malaca-Moloucas (1545-1547) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Morto Malaca-Japan (1549-1551) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho Malaca-China (1552) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto Sancian(1552) Esculpir um canal ao longo do deserto do Sinai para juntar as águas do Mar Vermelho às do Mar Morto 1 2 3 4 5 6 7 8 9 Lisbon Xavier Vatican Paris Madeira Cap Green Cap of Good Hope Mozambique Melinde Socotora India Malaca Sancian Japan Morotai Goa Brazil 1 3 2 4 6 7 8 9 5
  15. Lessons Learned • When presented with a flood of information,

    places, objects and details, students have to make choices about what the story is • Use a telling detail or a single theme to tell the broad story in a more intimate and engaging way
  16. Lessons Learned • Find a way to reward risk-taking; these

    projects can fail spectacularly, or open up your thinking to a whole new approach • Think across media: even if you start pencil sketching on large-format paper, your end result may be far different from a big display graphic
  17. St.James.Way iPad iPhone iBrowser social network for modern pilgrims St.James.Way

    social network for modern pilgrims St.James.Way social network for modern pilgrims s 0ILGRIM ITSELF BEFORE THE TRIP s 4O BE PREPARED s 0ILGRIM ITSELF ON THE WAY s 0ILGRIM ITSELF AFTER THE TRIP s 2ELATIVES TO FOLLOW XXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX XXX XXXX XXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX Roncevalles !" !#$%&'(# !#$)*'*&)*&+) Lugo Santiago ,-)&*&-. !'/" 0-1(.'/&)* 23$#"'()$-/% 45"%" !--% 67"'*"( Scale ŘŹűźūũűūũŮŵŴűŶűƈŵźűźŻŮŵƄųŷŷŹŭűŶũŻ űűſűŽŹũŵŷŻźżŻźŻūűŮŰũŴűūŷųű ųŷŶŻżŹŷūśũųůŮŶżůŶŷŷŻŵŮŶűŻƅųŷŶŻżŹż ŴűŶűŲŭűũŬŹũŵŵ !'()$89*7 ŘŹűźūũűūũŮŵŴűŶűƈŵźűźŻŮŵƄųŷŷŹŭűŶũŻ űűſűŽŹũŵŷŻźżŻźŻūűŮŰũŴűūŷųű ųŷŶŻżŹŷūśũųůŮŶżůŶŷŷŻŵŮŶűŻƅųŷŶŻżŹż ŴűŶűŲŭűũŬŹũŵŵ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ !'()$8:*7 Start Finish ;'#)$$ 322 km ;&)*'.+"$5'/<"% happy! Sad! Don´t care.. =>? St.James.Way
  18. St.James.Way social network for modern pilgrims St.James.Way social network for

    modern pilgrims iPad ! "!! #!! $!! %!! !"#$#%&' (#)#$*#$+ ,%$&'-./%0-1$"20$3 Roncevalles 4/5+'6)""'* Pamplona Burgus Burgus Leon Lugo Lugo Santiago &'()*+( ,''- .'/-' 01(*12( 500 m Scale ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũŻűű ſűŽŹũŵŷŻźżŻźŻūűŮŰũŴűūŷų űųŷŶŻżŹŷūśũųůŮŶżůŶŷ ŷŻŵŮŶűŻƅųŷŶŻżŹżŴűŶűŲ ŭűũŬŹũŵŵ ŘŹűźūũűūũŮŵŴűŶűƈŵźűźŻŮŵƄ ųŷŷŹŭűŶũŻűűſűŽŹũŵŷŻźżŻ! źŻūűŮŰũŴűūŷųűųŷŶŻżŹŷū 3! $! 4! #! 5! "! 6! Ŝżżżżżżżżżżż Ŝżżżżżżżż Ŝżżżżżżżżżżż Ŝżżżżżżżżż Ŝżżżżżżżżżżżż Ŝżżżżżżżżż Ŝżżżżżżżżżż 6 " 5 # 4 $ 3 ! ŖŇŗŇœŌřŗ Male Journalist 27 years old Sweden !"'7)5&'0 4)%*+8'0
  19. XXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX

    XXX XXX XXXX XXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX XXX XXXXXXXXX XXX Roncevalles !" !#$%&'(# !#$)*'*&)*&+) Lugo Santiago ,-)&*&-. !'/" 0-1(.'/&)* 23$#"'()$-/% 45"%" !--% 67"'*"( Scale ŘŹűźūũűūũŮŵŴűŶűƈŵźűźŻŮŵƄųŷŷŹŭűŶũŻ űűſűŽŹũŵŷŻźżŻźŻūűŮŰũŴűūŷųű ųŷŶŻżŹŷūśũųůŮŶżůŶŷŷŻŵŮŶűŻƅųŷŶŻżŹż ŴűŶűŲŭűũŬŹũŵŵ !'()$89*7 ŘŹűźūũűūũŮŵŴűŶűƈŵźűźŻŮŵƄųŷŷŹŭűŶũŻ űűſűŽŹũŵŷŻźżŻźŻūűŮŰũŴűūŷųű ųŷŶŻżŹŷūśũųůŮŶżůŶŷŷŻŵŮŶűŻƅųŷŶŻżŹż ŴűŶűŲŭűũŬŹũŵŵ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ ŘŹűźūũűūũŮŵŴűŶűƈŵ źűźŻŮŵƄųŷŷŹŭűŶũ !'()$8:*7 Start Finish ;'#)$$ 322 km ;&)*'.+"$5'/<"% happy! Sad! Don´t care.. =>? St.James.Way social network for modern pilgrims iBrowser St.James.Way
  20. Lessons Learned • In a multi-screen, multi-platform world with mobile

    devices and internet access, you can be more than a proxy for the experience (an account, a planning guide) • Instead, you can accompany the experience, become a living utility that enables the user to more fully engage with the story, place, process, adventure