Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Evaluate an Agency That Builds

How to Evaluate an Agency That Builds

A guide for CMOs and procurement directors on evaluating agencies that build, not just pitch. Five things a prototype reveals that a deck never can.

Full talk: https://mikelitman.me/evaluate

Avatar for Michael Litman

Michael Litman PRO

April 23, 2026

More Decks by Michael Litman

Other Decks in Business

Transcript