DevRelが失敗する企業の特徴とその対策

DevRel Meetup in Tokyo #75 〜ブロッカーを取り除こう〜での発表資料です。

https://devrel.connpass.com/event/248610/

Transcript

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   DevRel͕ࣦഊ͢Δ
   اۀͷಛ௃ͱͦͷରࡦ
   1
   

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   ࣗݾ঺հ
   2
   @goofmint
   fb.me/goofmint
   த௡઒ ಞ࢘
   גࣜձࣾMOONGIFT୅දऔక໾
   https://www.moongift.jp
   ΤόϯδΣϦετ
   ίϛϡχςΟ
   ओ࠵
   

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   ࠓ೔࿩͢͜ͱ
   • DevRel਱ߦΛ્֐͢ΔཁҼͱͦͷରࡦ
   • Ͳ͏ͨ͠ΒDevRelΛܧଓͰ͖Δͷ͔ʢ੒ޭͰ͖Δͱ͸ݴ͍ͬͯͳ͍ʣ
   3
   

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   ࠓ೔࿩͞ͳ͍͜ͱ
   •ݻ༗ͷձ໊ࣾ
   •੒ޭ͢Δൿ݃
   4
   

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   ͓அΓ
   ͜ͷεϥΠυ͸ϑΟΫγϣϯͰ͢ɻ࣮ࡏͷਓ෺΍
   ஂମͳͲͱ͸ؔ܎͋Γ·ͤΜɻ
   5
   

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   MOONGIFTʹ͍ͭͯ
   6
   

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   DevRelͷΞ΢τιʔγϯά
   • 2014೥य़͔Βఏڙ
   • 2015೥ळ͔ΒDevRel Meetup։࢝
   • 2017೥Ն͔ΒDevRelCon Tokyoओ࠵
   • 2021೥ՆʹMOONGIFTʢϒϩάʣด࠯
   7
   ʢ΄΅ʣDevRelҰຊͰ8೥
   

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   DevRelͷఱఢ
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   ༯ոʮΞτΧϥʔʯ 6."ʮλγϟϫʔʯ
   ո෺ʮϋοΫεΩʔʯ ຐ෺ʮγϥφεΪʔʯ
   

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   ΞτΧϥʔ
   9
   

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    # MOONGIFT / 50
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    ༯ոʮΞτΧϥʔʯ
    10
    ಛ௃
    ϛʔςΟϯάʹग़ͣɺܾ·ͬͨ͜ͱʹޙ͔ΒޱΛڬΜͰ͘Δ
    ϛʔςΟϯάͰ͸ൃݴͤͣɺޙͰݸผʹௐ੔Λ࢓ֻ͚ͯ͘Δ
    هࣄϨϏϡʔʹͳͬͯཁ݅Λݴͬͯ͘Δ
    

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    ྑ͋͘Δʢຊ౰ʹΑ͋͘Δʣྫ
    11
    ○○ͱ͍͏ΩʔϫʔυͰ
    ϒϩάΛॻ͍͍ͯͩ͘͞
    ෼͔Γ·ͨ͠ʢΧΩΧΩ
    😀
    

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    ϨϏϡʔத
    12
    ͜͜͸͜͏ॻ͍͍ͯͩ͘͞
    ΞτΧϥʔ"
    ΩʔϫʔυΛ͜͏ม͑ͯ
    ΞτΧϥʔ#
    ͦ΋ͦ΋͜ͷهࣄͷૂ͍͸ʁ
    ΞτΧϥʔ$
    

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    ʊਓਓਓਓਓਓਓਓਓʊ
    ʼɹͦ΋ͦ΋͜ͷɹʻ
    ʼɹهࣄͷૂ͍͸ʁɹʻ
    ʉY^Y^Y^Y^Y^Y^Y^Yʉ
    

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    ༯ոʮΞτΧϥʔʯ
    14
    ౗͠ํ
    ϛʔςΟϯάͷ໨తɺίϯηϯαεΛ͖ͪΜͱऔΓ·͠ΐ͏
    ݸผ%.͸ͳ͠ɻશମPSνʔϜͷνϟοτͰ࿩͠·͠ΐ͏
    ٞࣄ࿥Λ࢒͠·͠ΐ͏ɻ൒෼͸࢒͞ͳ͍୲౰ऀͷ໰୊ɻ
    

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    λγϟϫʔ
    15
    

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    UMAʮλγϟϫʔʯ
    16
    ಛ௃
    ੒ޭ͍ͯ͠ΔଞࣾࣄྫΛ଎߈Ͱ࣮ݱ͕ͨ͠Δ
    ୹ظؒͰͷ੒ޭΛٻΊ͗͢Δ
    ͦͷׂʹࢪࡦͷ࣮ߦ଎౓͸଎͘ͳ͍
    

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    ྑ͋͘Δࣄྫ
    17
    ○○ͱ͍͏ΩʔϫʔυͰ
    ϒϩάΛॻ͍͍ͯͩ͘͞
    ෼͔Γ·ͨ͠ʢΧΩΧΩ
    😀
    

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    ཌ݄ʢ·ͨ͸౰݄ʣ
    18
    ݕࡧॱҐ্͕Β

    ͳ͍͡Όͳ͍

    Ͱ͔͢ʔʂʂ
    

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    ౗͠ํ
    ଞࣾൺֱ͸🙆ɻͨͩࣗࣾ͠ͷݱঢ়Λ೺Ѳ͠·͠ΐ͏
    ΦηϩͷΑ͏ʹࠇ㱻നʹͻͬ͘ΓฦΔ΋ͷͰ͸ͳ͍
    ,1*Λઃఆͯ͠ɺண࣮ʹ੒௕͍ͯ͠Δ͜ͱΛ֬ೝ͠·͠ΐ͏
    UMAʮλγϟϫʔʯ
    

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    ൺֱද
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    ϋοΫεΩʔ
    21
    

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    ո෺ʮϋοΫεΩʔʯ
    22
    ಛ௃
    4&0΍άϩʔεϋοΫͳͲͷ੒ޭࣄྫେ޷͖
    খखઌͷςΫχοΫ͚ͩͰ੒ޭ͢Δͱ৴͍ͯ͡Δ
    ͢΂ͯͷࢪࡦ͕ඦൃඦத͡Όͳ͍ͱବ໨
    

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    ྑ͋͘Δʢຊ౰ʹྑ͋͘Δʣྫ
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    ○○Λ×ճ܁Γฦͯ͠ɺ͜ͷهࣄʹϦϯΫ
    ͯ͠ɺஈམ͸ʙͷΑ͏ʹͯ͠ɻ˚˚Λ
    λʔήοτʹ͠·͢ͷͰ…
    ࣗ෼Ͱॻ͚͹͍͍Μ͡Όͳ͍ʁ
    

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    ౗͠ํ
    ৼΓճ͞ΕΔՄೳੑେͳͷͰɺΞ΢τιʔεΛ࢖ͬͯ΋Β͏
    ࣗ෼ͰखΛಈ͔͢ʢొஃͨ͠ΓʣܦݧΛͯ͠΋Β͏
    ʢݸਓతʹ͸͜͏͍͏λΠϓ͸/(ͳͷͰ࢓ࣄ͠ͳ͍ʣ
    ո෺ʮϋοΫεΩʔʯ
    

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    γϥφεΪʔ
    25
    

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    ຐ෺ʮγϥφεΪʔʯ
    26
    ಛ௃
    ࢖ͬͯ͘Ε͍ͯΔ։ൃऀΛ஌Βͳ͍ɺ஌Ζ͏ͱ͠ͳ͍
    ࣗ෼ͷ৬੹ൣғ֎͸ϊʔλον
    ͦͷׂʹ݁Ռ͚ͩ͸ڧ͘ٻΊΔ
    

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    ྑ͋͘Δʢຊ౰ʹྑ͋͘Δʣྫ
    27
    DevRelΛڧԽͯ͠ɺ։ൃऀʹͲΜͲΜ
    ࢖ͬͯཉ͍͠Ͱ͢ɻ
    ྑ͍Ͱ͢ͶɻͰɺͲ͏͍ͬͨ։ൃऀ͕

    ϢʔβʔͳͷͰ͔͢ʁ
    😀
    

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    ྑ͋͘Δʢຊ౰ʹྑ͋͘Δʣྫ
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    ʁ ։ൃऀͰ͢Αɺ։ൃऀɻ
    ·͔͡Α…
    

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    ౗͠ํ
    ϨϙʔτΛݟͤΑ͏
    Πϕϯτʹདྷͤ͞Α͏ɻԿΒ͔ͷ໾ׂΛ༩͑Α͏ɻ
    ಛʹάϥϑ΍ՄࢹԽʢΠϕϯτࣸਅͳͲʣ͕ޮՌత
    ຐ෺ʮγϥφεΪʔʯ
    

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    ·ͱΊ
    30
    

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    DevRelͷఱఢ
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    ༯ոʮΞτΧϥʔʯ 6."ʮλγϟϫʔʯ
    ո෺ʮϋοΫεΩʔʯ ຐ෺ʮγϥφεΪʔʯ
    

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    ༯ոʮΞτΧϥʔʯ 6."ʮλγϟϫʔʯ
    ո෺ʮϋοΫεΩʔʯ ຐ෺ʮγϥφεΪʔʯ
    ৘ใڞ༗ ,1*ઃఆ
    ࣮஍ܦݧ ר͖ࠐΈ
    

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    ʗ
    ɹɹɹɹɹɹɹɹɹɹɹ˓
    ɹɹɹɹɹɹɹɹɹɹ ̤ ɹŹƂŹƂ
    ɹɹɹɹɹɹɹɹɹɹo
    ɹɹɹɹɹɹɹɹ㱸ʊ㱸ʂɹŰŕ!ɹɹ ʗʉʉʉʉʉʉʉʉ
    ɹɹɹɹʊʊ_ʢɹ ʄ㱼ʄʣʊɹɹɹɹʻɹͱ͍͏ເΛݟͨΜͩ
    ɹɹɹɹ|ɹ ʏ( ͭɹɹͭɹ |ɹɹɹɹɹʘʊʊʊʊʊʊʊʊ
    ɹɹɹɹ|ʘ ˶˶˶˶˶˶ʘ
    ɹɹɹɹ|ɹ ʘʈɹ˶ɹɹɹ˶ ɹʘ
    ɹɹɹɹʘɹ ʛ˶˶˶˶˶˶ʛ
    ɹɹɹɹɹ ʘ |.ʊʊʊʊʊʊ__|
    

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    👋 Thanks!
    @goofmint
    fb.me/goofmint
    ͝ײ૝͓଴ͪ͠·͢ʂ
    

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