Designing for Trust

6acfa028ae651a89e151698b832ae983?s=47 Michael Boeke
November 10, 2016

Designing for Trust

The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, to make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?

In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

Slides with notes are available at https://speakerdeck.com/mvboeke/designing-for-trust-with-notes

6acfa028ae651a89e151698b832ae983?s=128

Michael Boeke

November 10, 2016
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Transcript

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    Sources: Gallup, Pew Research Center 20% 40% 60% 80% '73

    '75 77 79 81 83 85 87 89 91 93 95 97 99 01 03 05 07 09 11 Media Religion Government
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    Synap finds the people and companies you talk to, and

    automatically builds a feed from your interactions.
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    Jakob Nielsen, The Nielsen Norman Group We have hours of

    video of users asking “Where's the price?” while tearing their hair out.
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    Mike Monteiro, Mule Design You are directly responsible for what

    you put into the world. How Designers Destroyed the World