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Big Picture UX (ConveyUX)

Nick Finck
March 04, 2013

Big Picture UX (ConveyUX)

Presented at ConveyUX in Seattle Washington on March 4th, 2013.

As the field of UX professionals matures and the disciplines of interaction design, information architecture, user research, user interface design, and usability evolve to support modern technology we need to start looking at the big picture of UX. We need to go back to the roots of what UX means and how we should approach UX challenges.

Nick Finck

March 04, 2013

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  1. Photo credit: Jeff Croft Director of UX projekt202 Personal Site

    NickFinck.com Twitter @nickf Notable UX toreador
  2. 100+ designers, technologists, researchers, & strategists 3 studios + 5

    satellite offices Denver Austin Seattle Berlin Dallas Denmark Los Angeles Philadelphia
  3. Photo credit: Lauren Goode, All Things Digital We need to

    get beyond the notion that sales are won or lost in a single channel or through a single aspect of our businesses.
  4. Mobile and physical shopping experiences need to become seamless –

    embracing technology can bring in more customers. - Steve Rothwell. The Guardian, 2012
  5. 43 percent of smarpthone owners have used their mobile device

    while in a store for a shopping purpose. - comScore Inc., Shop.org and The Partnering Group, 2012
  6. Multi-platform consumption is today’s new reality. 1 in 3 minutes

    spent online is now spent beyond the PC. - comScore Inc., Mobile - Future in Focus 2013
  7. Mobile is changing how entire industries work • Mobile Commerce

    • Point of Sale • Coupons and Offers Retail • TV Everywhere • Social Television • Interactive E-books Media • Clinical Trials • Salesforce Automation • Tablet Electronic Records Healthcare • Mobile Banking / Payments • Loyalty / Rewards Programs • Mobile Financial Trading Systems Financial Services • Digital Concierge • In-Room Automation • Tables for High Touch Customer Service Hospitality • Navigation / Telematics • Airline Mobile Ticketing / Check-in • Automotive Apps Transportation • Content Delivery • App Stores • Messaging Telco • Government to Citizen • Smart Parking • Education / Advocacy Public Sector
  8. • Web - Account creation, trip history • Mobile -

    Request car, rate driver, tracking, phone verification • Environment - The towncar • Email - Receipt, follow-up • Staff - The driver, customer support Touchpoints
  9. Photo credit: Hien Nguyen • Web - Product research, check

    inventory locations • Product - The bikes • Staff - Subject matter expert, sales support • Environment - Retail store, test trails Touchpoints