University of Wisconsin-Madison
Smartphones have become an integral part of the daily lives of citizens not only in the United States, but also around the world. It is estimated that by 2016, 80% of the United States population will be using a mobile phone and 50% will be using a tablet. This study investigates the default map scale and level of detail appropriate when designing for mobile maps using the University of Wisconsin-Madison interactive campus map as a case study. Participants were asked to complete wayfinding and identification tasks and were measured based on accuracy, response time, and emotion. Overall, the goal is to provide design considerations for mobile cartography and help open the possibilities for future research in the field of mobile.