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Writing Interruptions
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Gearóid O'Rourke
October 07, 2014
Design
1
98
Writing Interruptions
Making better automated emails from your app
Gearóid O'Rourke
October 07, 2014
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Transcript
@gearoidorourke Writing Interruptions
@gearoidorourke Gearóid (Gah-Road)
@gearoidorourke Shadow App
@gearoidorourke “Sometimes our most satisfied customers never come back”
@gearoidorourke Could your user be happy without ever coming
back?
@gearoidorourke Let’s talk about respect
@gearoidorourke “ What you want Baby, I got What you
need Do you know I got it? All I'm askin’ Is for a little respect
@gearoidorourke You are interrupting people. Don’t be a jerk.
@gearoidorourke What are the best interruptions?
@gearoidorourke Invoice #724 (Infinity Print) has been paid + filed!
— Toni
@gearoidorourke What’s the cost?
@gearoidorourke Archive Spam Trash
@gearoidorourke
@gearoidorourke News type
@gearoidorourke Good News Bad News No News
@gearoidorourke Good News Bad News No News
@gearoidorourke Glance test
@gearoidorourke “Assume your worst case scenario — a non-open —
does it still work?”
@gearoidorourke Your “from” address, subject line and pre-header are
your workhorses
@gearoidorourke Subject: Good news! Maria Francisca has accepted your new
booking “Pre-header” The booking is on Friday, September 12th from 10:00 to 14:00 From:
[email protected]
@gearoidorourke We’re in. What now?
@gearoidorourke “Users open [transactional] emails to answer a question”
@gearoidorourke What’s that question?
@gearoidorourke Action type
@gearoidorourke “Visit the site” Confirm None
@gearoidorourke “Visit the site” Confirm None
@gearoidorourke What is success?
@gearoidorourke Hint: It’s probably not open rate
@gearoidorourke “Goal: Reduce CS team interactions per bid”
@gearoidorourke This is not the end.