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Writing Interruptions

Gearóid O'Rourke
October 07, 2014
Design
1
120

Writing Interruptions

Making better automated emails from your app

Gearóid O'Rourke

October 07, 2014
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Transcript

  1. @gearoidorourke Writing Interruptions

  2. @gearoidorourke Gearóid (Gah-Road)

  3. @gearoidorourke Shadow App

  4. @gearoidorourke “Sometimes our most satisfied customers never come back”

  5. @gearoidorourke Could your user be happy 
 without ever coming

    back?

  6. @gearoidorourke Let’s talk about respect

  7. @gearoidorourke “ What you want Baby, I got What you

    need Do you know I got it? All I'm askin’ Is for a little respect

  8. @gearoidorourke You are interrupting people. Don’t be a jerk.

  9. @gearoidorourke What are the best interruptions?

  10. @gearoidorourke Invoice #724 (Infinity Print) has been paid + filed!

    — Toni

  11. @gearoidorourke What’s the cost?

  12. @gearoidorourke Archive Spam Trash

  13. @gearoidorourke

  14. @gearoidorourke News type

  15. @gearoidorourke Good News Bad News No News

  16. @gearoidorourke Good News Bad News No News

  17. @gearoidorourke Glance test

  18. @gearoidorourke “Assume your worst case scenario — a non-open —

    does it still work?”

  19. @gearoidorourke Your “from” address, subject line 
 and pre-header are

    your workhorses

  20. @gearoidorourke Subject: Good news! Maria Francisca has accepted your new

    booking “Pre-header” The booking is on Friday, September 12th from 10:00 to 14:00 From: [email protected]

  21. @gearoidorourke We’re in. What now?

  22. @gearoidorourke “Users open [transactional] emails to answer a question”

  23. @gearoidorourke What’s that question?

  24. @gearoidorourke Action type

  25. @gearoidorourke “Visit the site” Confirm None

  26. @gearoidorourke “Visit the site” Confirm None

  27. @gearoidorourke What is success?

  28. @gearoidorourke Hint: It’s probably not open rate

  29. @gearoidorourke “Goal: Reduce CS team interactions per bid”

  30. @gearoidorourke This is not the end.