Writing Interruptions

Making better automated emails from your app

Transcript

1. @gearoidorourke Writing Interruptions
2. @gearoidorourke Gearóid (Gah-Road)
3. @gearoidorourke Shadow App
4. @gearoidorourke “Sometimes our most satisfied customers never come back”
5. @gearoidorourke Could your user be happy 
 without ever coming back?
6. @gearoidorourke Let’s talk about respect
7. @gearoidorourke “ What you want Baby, I got What you need Do you know I got it? All I'm askin’ Is for a little respect
8. @gearoidorourke You are interrupting people. Don’t be a jerk.
9. @gearoidorourke What are the best interruptions?
10. @gearoidorourke Invoice #724 (Infinity Print) has been paid + filed! — Toni
11. @gearoidorourke What’s the cost?
12. @gearoidorourke Archive Spam Trash
13. @gearoidorourke
14. @gearoidorourke News type
15. @gearoidorourke Good News Bad News No News
16. @gearoidorourke Good News Bad News No News
17. @gearoidorourke Glance test
18. @gearoidorourke “Assume your worst case scenario — a non-open — does it still work?”
19. @gearoidorourke Your “from” address, subject line 
 and pre-header are your workhorses
20. @gearoidorourke Subject: Good news! Maria Francisca has accepted your new booking “Pre-header” The booking is on Friday, September 12th from 10:00 to 14:00 From: bookings@hassle.com
21. @gearoidorourke We’re in. What now?
22. @gearoidorourke “Users open [transactional] emails to answer a question”
23. @gearoidorourke What’s that question?
24. @gearoidorourke Action type
25. @gearoidorourke “Visit the site” Confirm None
26. @gearoidorourke “Visit the site” Confirm None
27. @gearoidorourke What is success?
28. @gearoidorourke Hint: It’s probably not open rate
29. @gearoidorourke “Goal: Reduce CS team interactions per bid”
30. @gearoidorourke This is not the end.