Naked Innovation

15f2b8221f247985a27a627d2ece72f0?s=47 Paul-Jervis Heath
November 04, 2014

Naked Innovation

For my keynote at the JBoye 2014 conference in Aarhus I decided to present a sort of "best-of" deck - the slides and topics that have generated the most conversation and debate over the last 18 months.

Here's the synopsis from the conference website:
Paul-Jervis Heath regularly walks into offices like yours armed only with a sharpie and a mountain of post-it notes. He is a designer and founding principal of Modern Human: a design practice and innovation consultancy. He works with big companies and new startups alike to invent new products and services. In the space of 30-minutes he’ll share practical insights he’s picked up through a 15-year career in which he’s designed everything from in car information systems, connected home appliances and stores of the future.

He will share insights like…
_ Focus groups will not give you insights that drive innovation. The roots of new products and services lie in watching your customers’ behaviour and uncovering their latent needs.

_ Brainstorming gives ideation a bad name. It is not a sensible route to breakthrough ideas. It was conceived to generate tag lines for commercials not complicated things with lots of moving parts like a product or a service.

_ Creative thinkers, such as designers and architects, use synthesis to arrive at solutions rather than analysis. Synthesis is hands-on problem solving and requires sketching, making and iteration to be successful. It eliminates paralysis by analysis, it gives you momentum and anyone can do it.

_ The eureka moment is a myth. New products and services do not arrive fully formed in anyone’s head. It takes rounds and rounds of iteration. Every product or service starts life as a sketch and comes to life through rounds and rounds of continual refinement, prototypes, learning and changing.

_ Any product or service is actually the result of thousands of ideas, often from a host of different disciplines. A concept brings together disparate ideas into a coherent vision for a new product or service.

_ Your concept is only as good as your ability to persuade others of it’s awesomeness. It takes just 9 killer slides to tell a focused story that gets stakeholders onboard.


Paul-Jervis Heath

November 04, 2014