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George Papadakis
June 26, 2013
Technology
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Adman presentation for IAB.gr
George Papadakis
June 26, 2013
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Transcript
The leading ad management & ad serving solution in Greece
George Papadakis Phaistos Networks S.A. Now even better!
10 50+ 2001 ADMAN in numbers… Agencies Publishers
˜5,000,000,000 ˜2,300 A few more numbers ad impressions /month ad
impressions /second
As fast as it gets Average campaign setup in 30
minutes Blazing-fast workflow Reports in 10 seconds
As powerfull as it gets page_campaign_instances_displayed() == 0 AND if
(have_uid()) { @synergyAdsContentGroupId := 3; if(ws_in_cg(@synergyAdsContentGroupId)) { if (page_cg_wspaces_set(@synergyAdsContentGroupId) == 0) { return true; } else if (page_campaign_ads_displayed() > 0) { priority := 100; return true; } } } return false; Imagination is the limit
As easy as it gets Fuzz-free administration Ridiculously user-friendly Workflows
made for humans
What’s new a portion of…
Performance by frequency Unlimited time metrics Ad-hoc metrics Integrating Google
& Facebook APIs Advanced metrics
Post-impression & post-click activities Path to conversion Advanced metrics
Streamlined dashboard Easy customization Real-time Mobile access In-depth reporting
New industry standard Real online exposure onLoad activation iFrame support
Ads viewed. Not just served. 66,7% “Viewability”
Re-connect with clients CTR on steroids Build your brand awareness
Retargeting
Billboard Filmstrip Portrait Pushdown Sidekick Slider Rising Stars
Full VAST 3.0 support Video advertising All-audience reach Consolidated stats
Effortless implementation VAST & furious Phaistos Networks + LongTail
Full VAST 3.0 support Video advertising All-audience reach Consolidated stats
Effortless implementation VAST & furious Phaistos Networks + LongTail complete plug 'n' play solution
HTML5 support One creative. To rule all devices!
Coming up aka ADMAN Labs
All major SDKs + Mobile web Mobile </> Consolidated
metrics with display & video ads Partnership with Microsoft
ADMAN + SmartTV Savvy viewers Reaching new audiences Samsung, LG…
Behavioral Make your ad more relevant.
Beyond banners 2002: WebOver 2013: …
VideoWrapper AdScroller AdFx 3D 360° AdPusher FullVideo Introducing… +
Introducing… VideoWrapper
AdScroller Introducing…
AdFx Cutting-edge web technologies Introducing…
AdPusher Introducing…
3D Introducing…
360° Introducing…
Introducing… FullVideo
Innovative formats Immersive experience Tailor-made All media support
Innovative formats Immersive experience Tailor-made All media support ADMAN loves
Display!
+1…
Stellar support Experienced. Skilled. Efficient. Tailor-made solutions
Thank you! George Papadakis COO • Phaistos Networks S.A. www.adman.gr
@adman.gr Bring on the questions!