merchants are charged. However, the merchant is not charged until the number of walk-ins are met. The merchant and Tagit predetermine the number of walk ins before the contested item is given away. Tagit’s Revenue Model Walk-in rate. If a merchant would like more visibility, we offer services for that. • Priority listings will be at the top of search results. • Internal ads can be placed, giving their brand extra attention. Priority Listings & Internal Ads In the future, Tagit will provide consumer data. The amount of targeted data is endless. Tagit can tell merchants who came into their store, if they bought anything, and any additional information the player optionally wishes to include (race, age, etc...). e.g. users pick what the next contest is going to be in Best Buy, and then Tagit can email them saying “Sony Blu Ray player that you requested is now on Tagit, go down to Best Buy to enter.” Consumer Data 8 Thursday, May 10, 12