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ESDI

Pol
May 03, 2013

 ESDI

2013

Pol

May 03, 2013
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  1. John Thackara Humans developed language as a substitute for physical

    intimacy In the bubble. 2006, MIT Press PERO TAMBIEN SU APLICACION EN LO PERSONAL
  2. Superhéroe ... Whenever you meet a person for the first

    time say in your head ‘I know you can read minds’...just in case
  3. Contexto La idea general es darte pistas para que en

    el futuro cuando tengas que comunicar tu creación al mundo lo hagas con la mente abierta NOS CENTRAREMOS EN LA HERRAMIENTA
  4. Talmud We don’t see things as they are, we see

    things as we are ANTE UNA MISMA REALIDAD CADA UNO LA VE A SU MANERA
  5. Una marca acude a una agencia de publicidad con un

    briefing*. La agencia crea un concepto de comunicación que se aplicará a todos los soportes publicitarios * lanzamiento de un nuevo producto, campaña de marca, táctica (navidad...) etc
  6. John Thackara The really big sicentific revolutions have been the

    invention not of some new machine, but of new ways of talking about things In the bubble. 2006, MIT Press
  7. Oral Guttenberg TV&Hollywood Internet La no audiencia La audiencia es

    la élite La audiencia se democratiza La audiencia se atomiza 3 Revoluciones
  8. HOLLYWOOD STRIKES FIRST MIRAD FULL SPEECH GLADIATOR (2000) “TO ANYBODY

    ON THE DOWN SIDE OF ADVANTAGE AND RELYING PURELY ON COURAGE, IT’S POSSIBLE”
  9. ? Predicting the future of the Internet is easy: anything

    it hasn’t yet dramatically transformed, it will.
  10. John Maeda Whatever holds your focus for a long time

    serves a core need QUÉ HISTORIAS NOS GUSTAN?
  11. Telling a single story/experience across multiple platforms and formats using

    digital technologies. Transmedia involves creating content that engages an audience using various techniques to permeate their daily lives. These pieces of content are in narrative sync.
  12. Kurt Vonnegut Every character should want something, even if it

    is only a glass of water COMO SE HACE UNA HISTORIA. ELEMENTOS DE LAS HISTORIAS MOTIVACION + CONFLICTO
  13. Classic conflict • Character Vs. Character • Character Vs. Nature

    • Character Vs. Machine • Character Vs. Self • Character Vs. Society • Character Vs. Fate
  14. DIY • La historia delimita el universo. Es frontera. •

    Tvrbobust anímico: las historias te levantan y son fuente de energía para seguir superando obstáculos • Las historias facilitan la puerta de entrada y la consecución del objetivo, ayudan a ordenar el caos. • ‘Ser poema, no poeta’