Disruptive GTM strategies for exponential growth

Disruptive GTM strategies for exponential growth

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Product Marketing Alliance

September 02, 2020
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  1. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Disruptive GTM strategies

    for exponential growth © 2019 TWILIO INC. ALL RIGHTS RESERVED.
  2. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Icons made by

    Srip from www.flaticon.com What? Whom? How? GTM strategy
  3. © 2019 TWILIO INC. ALL RIGHTS RESERVED. WHAT TO BUILD?

  4. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Develop product Develop

    market Penetrat e market Diversify product Existing Product Existing Market New Market Igor Ansoff, Harvard Business Review 1960 Ansoff matrix New Product
  5. © 2019 TWILIO INC. ALL RIGHTS RESERVED. New Product Existing

    Market New Market Acquire Existing critical need Igor Ansoff, Harvard Business Review 1960 Winning strategies Develop market Penetrat e market Existing Product
  6. © 2019 TWILIO INC. ALL RIGHTS RESERVED. SIMPLE vs. COMPLEX

    One simple price Free hardware Easy for Mom & Pop SMBs
  7. © 2019 TWILIO INC. ALL RIGHTS RESERVED. New communications channel

  8. © 2019 TWILIO INC. ALL RIGHTS RESERVED. WHOM TO SELL?

  9. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Complete solution

  10. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Complete economic solution

    $ $ $ $ $ $
  11. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Opportunity size $

    $ $ $ $ $
  12. © 2019 TWILIO INC. ALL RIGHTS RESERVED. CARRIERS vs. CUSTOMERS

    Fewer competitors Default solution Unmatched capabilities
  13. © 2019 TWILIO INC. ALL RIGHTS RESERVED. HOW TO SELL?

  14. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Develop product Develop

    market Penetrat e market Diversify product Existing Product Existing Market New Market Igor Ansoff, Harvard Business Review 1960 Ansoff matrix New Product
  15. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Existing Product Existing

    Market New Market Via Channel Switch customers Igor Ansoff, Harvard Business Review 1960 Winning strategies Develop product Diversify product New Product
  16. © 2019 TWILIO INC. ALL RIGHTS RESERVED. PMM AS A

    STRATEGIC ORG
  17. © 2019 TWILIO INC. ALL RIGHTS RESERVED. MAKE ‘THINKING BIG’

    A HABIT
  18. © 2019 TWILIO INC. ALL RIGHTS RESERVED. 1 Build a

    team Gain valuable thinking time Own data & insights Become the business expert 2 © 2019 TWILIO INC. ALL RIGHTS RESERVED. Be proactive Bring new ideas to the table 3 Empower yourself and your team
  19. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Foster a culture

    of testing and create a safe space to fail fast. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Be the change
  20. THANK YOU

  21. © 2019 TWILIO INC. ALL RIGHTS RESERVED. LEGAL vs. ILLEGAL

    Freemium Convenience Access
  22. © 2019 TWILIO INC. ALL RIGHTS RESERVED. Free! No advertisements

    Expand via mobile# USERS vs. REVENUE
  23. © 2019 TWILIO INC. ALL RIGHTS RESERVED. New analytics market