Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for The Alliance The Alliance PRO
March 31, 2021
Education
1
360

How to make product marketing a strategic function at your workplace

Avatar for The Alliance

The Alliance PRO

March 31, 2021
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
450
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
520
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
390
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
650
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
770
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
くまのココロンともぐらのロジ
Avatar for Frieve-A frievea
0
140
Réaliser un diagnostic externe
Avatar for FOURNIER martine
0
870
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
俺と地方勉強会 - KomeKaigi・地方勉強会への期待 -
Avatar for ふぁらお加藤 pharaohkj
1
1.6k
HCI and Interaction Design - Lecture 2 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.5k
栃木にいても「だいじ」だっぺ〜！ 栃木＆全国アジャイルコミュニティへの参加・運営の魅力
Avatar for sasakendayo sasakendayo
1
120
Web Application Frameworks - Lecture 3 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
都市の形成要因と 「都市の余白」のあり方
Avatar for S.SAKAMON sakamon
0
130
KBS新事業創造体験2025_科目説明会
Avatar for Yasuchika Wakayama yasuchikawakayama
0
160
1111
Avatar for cbtlibrary cbtlibrary
0
260
NUTMEG紹介スライド
Avatar for Mugicha mugiiicha
0
800
The browser strikes back
Avatar for Jono Alderson jonoalderson
0
320

Featured

See All Featured
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
610
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day) - Dean Schuster
Avatar for UX Y'all uxyall
0
140
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.8k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.3k
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
0
180
From π to Pie charts
Avatar for Rasagy Sharma rasagy
0
120
16th Malabo Montpellier Forum Presentation
Avatar for AKADEMIYA2063 akademiya2063
PRO
0
41
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
Avatar for Akash Hashmi akashhashmi
0
250
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
Avatar for mongodb mongodb
48
9.8k
How to build a perfect <img>
Avatar for Jono Alderson jonoalderson
1
4.8k
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
560
Stewardship and Sustainability of Urban and Community Forests
Avatar for Eric Wiseman pwiseman
0
100

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]