How to make product marketing a strategic function at your workplace

Transcript

1. How to make Product Marketing
   a strategic function at your
   workplace
   Parag Pathak
   Team Lead, Product Marketing
   IBM Security
   

   View Slide

2. View Slide

3. View Slide

4. With great power comes
   great responsibility
   (Disclaimer: responsibilities may vary based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs.
   enterprise, CEO and the list goes on…)
   

   View Slide

5. Without strategy, execution is aimless.
   Without execution, strategy is useless.
   -Morris Chang
   

   View Slide

6. 5 steps to become
   a
   strategic Product
   Marketing leader
   

   View Slide

7. 1. Don’t be a
   garbage
   collector
   But keep an eye out for the
   diamond in the rough
   

   View Slide

8. 2. Focus on
   the market
   and buyers
   There are already a lot of product
   experts in your company
   

   View Slide

9. And make
   friends along
   the way!
   

   View Slide

10. 4. Be the
    content king
    But not always the content
    creator
    

    View Slide

11. 5. Obsess over your
    customers
    Even if you need to disrupt yourself
    

    View Slide

12. The essence of strategy is choosing what not
    to do.
    -Michael Porter
    

    View Slide

13. LI:
    http://www.linkedin.com/in/paraghpathak
    PMA Slack: @Parag
    Email: parag.h.pathak@gmail.com
    

    View Slide