How to make Product Marketinga strategic function at yourworkplaceParag PathakTeam Lead, Product MarketingIBM Security
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With great power comesgreat responsibility(Disclaimer: responsibilities may vary based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs.enterprise, CEO and the list goes on…)
Without strategy, execution is aimless.Without execution, strategy is useless.-Morris Chang
5 steps to becomeastrategic ProductMarketing leader
1. Don’t be agarbagecollectorBut keep an eye out for thediamond in the rough
2. Focus onthe marketand buyersThere are already a lot of productexperts in your company
And makefriends alongthe way!
4. Be thecontent kingBut not always the contentcreator
5. Obsess over yourcustomersEven if you need to disrupt yourself
The essence of strategy is choosing what notto do.-Michael Porter
LI:http://www.linkedin.com/in/paraghpathakPMA Slack: @ParagEmail: [email protected]