Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic funct...
Search
Product Marketing Alliance
PRO
March 31, 2021
Education
1
330
How to make product marketing a strategic function at your workplace
Product Marketing Alliance
PRO
March 31, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
400
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
970
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
860
Journey from local B2C to global B2B
productmarketing
PRO
0
470
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
350
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
560
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
600
Product marketing into your company goals
productmarketing
PRO
0
650
How to build products that meet customer needs
productmarketing
PRO
0
1k
Other Decks in Education
See All in Education
IMU-00 Pi
kanaya
0
380
SARA Annual Report 2024-25
sara2023
1
190
令和政経義塾第2期説明会
nxji
0
120
ビジネスモデル理解
takenawa
0
10k
20250611_なんでもCopilot1年続いたぞ~
ponponmikankan
0
130
Interaction - Lecture 10 - Information Visualisation (4019538FNR)
signer
PRO
0
2k
2025年度春学期 統計学 第2回 統計資料の収集と読み方(講義後配付用) (2025. 4. 17)
akiraasano
PRO
0
110
技術文章を書くための執筆技術と実践法(パラグラフライティング)
hisashiishihara
19
6.6k
生成AIとの上手な付き合い方【公開版】/ How to Get Along Well with Generative AI (Public Version)
handlename
0
540
Linuxのよく使うコマンドを解説
mickey_kubo
1
250
万博マニアックマップを支えるオープンデータとその裏側
barsaka2
0
110
Education-JAWS #3 ~教育現場に、AWSのチカラを~
masakiokuda
0
190
Featured
See All Featured
Writing Fast Ruby
sferik
628
62k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.5k
Being A Developer After 40
akosma
90
590k
A better future with KSS
kneath
238
17k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
1k
Java REST API Framework Comparison - PWX 2021
mraible
31
8.7k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
53
2.9k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
1k
For a Future-Friendly Web
brad_frost
179
9.8k
The Straight Up "How To Draw Better" Workshop
denniskardys
235
140k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]