Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic function at your workplace
Search
Product Marketing Alliance
PRO
March 31, 2021
Education
1
240
How to make product marketing a strategic function at your workplace
Product Marketing Alliance
PRO
March 31, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
2
240
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
690
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
610
Journey from local B2C to global B2B
productmarketing
PRO
0
300
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
230
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
380
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
460
Product marketing into your company goals
productmarketing
PRO
0
470
How to build products that meet customer needs
productmarketing
PRO
0
830
Other Decks in Education
See All in Education
Information Architectures - Lecture 2 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.1k
TCA Practice in 5 min
d_date
1
580
Switches
irocho
0
180
Pen-based Interaction - Lecture 4 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.2k
MonacaEducation導入手引き2024年第1版
asial_edu
1
160
Introduction - Lecture 1 - Advanced Topics in Big Data (4023256FNR)
signer
PRO
1
1.1k
Introduction - Lecture 1 - Information Visualisation (4019538FNR)
signer
PRO
0
3.5k
Tangible, Embedded and Embodied Interaction - Lecture 9 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.2k
保育とふりかえりをコネクト! / connect childcare and retrospectives!
psj59129
1
150
Multimodal Interaction - Lecture 3 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.1k
生成AIを活用できる大学教職員になる-基本と実践-
gmoriki
0
300
MySmartSTEAM2324
cbtlibrary
0
120
Featured
See All Featured
Infographics Made Easy
chrislema
238
18k
How to train your dragon (web standard)
notwaldorf
73
5.2k
Statistics for Hackers
jakevdp
789
220k
ParisWeb 2013: Learning to Love: Crash Course in Emotional UX Design
dotmariusz
104
6.6k
4 Signs Your Business is Dying
shpigford
175
21k
Pencils Down: Stop Designing & Start Developing
hursman
117
11k
Producing Creativity
orderedlist
PRO
337
39k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
116
18k
A designer walks into a library…
pauljervisheath
200
23k
Why Our Code Smells
bkeepers
PRO
331
56k
Intergalactic Javascript Robots from Outer Space
tanoku
266
26k
Designing for Performance
lara
601
67k
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]