Method marketing: immersing yourself with your target audience

Method marketing: immersing yourself with your target audience

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Product Marketing Alliance

August 05, 2020
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Transcript

  1. Method Marketing: immersing yourself with your target audience @MethodMarketer https://www.linkedin.com/in/sangitasarkar7

    Presented by Sangita Sarkar
  2. What do these people have in common?

  3. What is Method Marketing? An approach to growth marketing that

    immerses one’s self into the product’s brand to understand the perspective of the end user – allowing for a more impactful messaging and positioning through effective distribution channels.
  4. What is Method Marketing? An approach to growth marketing that

    immerses one’s self into the product’s brand and audience to understand the perspective of the end user – allowing for a more impactful messaging and positioning through effective distribution channels.
  5. What are the benefits? š Understand your end user’s needs

    better š Craft messaging that resonates most effectively with the user š Scale audience by acquiring users from new distribution channels
  6. Harry Potter: Hogwarts Mystery at A Celebration of Harry Potter

    2018
  7. Tip #1: Put yourself in the shoes of the end

    user to understand where they live. Unprecedented Growth Non-Traditional Acquisition Channels Traditional UA Channels
  8. Tip #1: Put yourself in the shoes of the end

    user to understand where they live. Unprecedented Growth Non-Traditional Acquisition Channels Traditional UA Channels
  9. Tip #2: Integrate messaging and positioning across all stakeholders to

    amplify conversion. š Growth Marketing leaders are like conductors of an orchestra š When everyone works toward the same beats, the end results are amplified with higher conversion, installs and revenue
  10. Tip #3: Take Risks and Embrace Emerging Platforms to reach

    new audiences šKeep up emerging platforms/trends šBig Risk, Big Rewards šSnapchat, Facebook Watch, IGTV
  11. SUMMARY OF TIPS š Tip #1: Put yourself in the

    shoes of the end user to understand where they live š Tip #2: Integrate messaging and positioning across all stakeholders to amplify conversion š Tip #3: Take Risks and Embrace Emerging Platforms to reach new audiences
  12. Q&A Presented by Sangita Sarkar @MethodMarketer https://www.linkedin.com/in/sangitasarkar7