Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Method marketing: immersing yourself with your target audience

Method marketing: immersing yourself with your target audience

Tweet

More Decks by Product Marketing Alliance

Other Decks in Education

Transcript

  1. Method Marketing:
    immersing yourself with
    your target audience
    @MethodMarketer
    https://www.linkedin.com/in/sangitasarkar7
    Presented by Sangita Sarkar

    View full-size slide

  2. What do these people have in common?

    View full-size slide

  3. What is
    Method
    Marketing?
    An approach to growth marketing
    that immerses one’s self into the
    product’s brand to understand the
    perspective of the end user – allowing
    for a more impactful messaging and
    positioning through effective
    distribution channels.

    View full-size slide

  4. What is
    Method
    Marketing?
    An approach to growth marketing
    that immerses one’s self into the
    product’s brand and audience to
    understand the perspective of the end
    user – allowing for a more impactful
    messaging and positioning through
    effective distribution channels.

    View full-size slide

  5. What are the benefits?
    š Understand your end user’s needs better
    š Craft messaging that resonates most effectively with the user
    š Scale audience by acquiring users from new distribution channels

    View full-size slide

  6. Harry Potter: Hogwarts Mystery at A Celebration of Harry Potter 2018

    View full-size slide

  7. Tip #1: Put yourself in the shoes of the end user to
    understand where they live.
    Unprecedented Growth
    Non-Traditional Acquisition Channels
    Traditional UA Channels

    View full-size slide

  8. Tip #1: Put yourself in the shoes of the end user to
    understand where they live.
    Unprecedented Growth
    Non-Traditional Acquisition
    Channels
    Traditional UA Channels

    View full-size slide

  9. Tip #2: Integrate messaging and positioning
    across all stakeholders to amplify
    conversion.
    š Growth Marketing leaders are like conductors of an
    orchestra
    š When everyone works toward the same beats, the end
    results are amplified with higher conversion, installs and
    revenue

    View full-size slide

  10. Tip #3: Take Risks and Embrace Emerging Platforms to
    reach new audiences
    šKeep up emerging platforms/trends
    šBig Risk, Big Rewards
    šSnapchat, Facebook Watch, IGTV

    View full-size slide

  11. SUMMARY OF TIPS
    š Tip #1: Put yourself in the shoes of the end
    user to understand where they live
    š Tip #2: Integrate messaging and
    positioning across all stakeholders to
    amplify conversion
    š Tip #3: Take Risks and Embrace Emerging
    Platforms to reach new audiences

    View full-size slide

  12. Q&A
    Presented by Sangita Sarkar
    @MethodMarketer
    https://www.linkedin.com/in/sangitasarkar7

    View full-size slide