Method marketing: immersing yourself with your target audience

Transcript

1. Method Marketing:
   immersing yourself with
   your target audience
   @MethodMarketer
   https://www.linkedin.com/in/sangitasarkar7
   Presented by Sangita Sarkar
   

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2. What do these people have in common?
   

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3. What is
   Method
   Marketing?
   An approach to growth marketing
   that immerses one’s self into the
   product’s brand to understand the
   perspective of the end user – allowing
   for a more impactful messaging and
   positioning through effective
   distribution channels.
   

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4. What is
   Method
   Marketing?
   An approach to growth marketing
   that immerses one’s self into the
   product’s brand and audience to
   understand the perspective of the end
   user – allowing for a more impactful
   messaging and positioning through
   effective distribution channels.
   

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5. What are the benefits?
   š Understand your end user’s needs better
   š Craft messaging that resonates most effectively with the user
   š Scale audience by acquiring users from new distribution channels
   

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6. Harry Potter: Hogwarts Mystery at A Celebration of Harry Potter 2018
   

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7. Tip #1: Put yourself in the shoes of the end user to
   understand where they live.
   Unprecedented Growth
   Non-Traditional Acquisition Channels
   Traditional UA Channels
   

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8. Tip #1: Put yourself in the shoes of the end user to
   understand where they live.
   Unprecedented Growth
   Non-Traditional Acquisition
   Channels
   Traditional UA Channels
   

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9. Tip #2: Integrate messaging and positioning
   across all stakeholders to amplify
   conversion.
   š Growth Marketing leaders are like conductors of an
   orchestra
   š When everyone works toward the same beats, the end
   results are amplified with higher conversion, installs and
   revenue
   

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10. Tip #3: Take Risks and Embrace Emerging Platforms to
    reach new audiences
    šKeep up emerging platforms/trends
    šBig Risk, Big Rewards
    šSnapchat, Facebook Watch, IGTV
    

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11. SUMMARY OF TIPS
    š Tip #1: Put yourself in the shoes of the end
    user to understand where they live
    š Tip #2: Integrate messaging and
    positioning across all stakeholders to
    amplify conversion
    š Tip #3: Take Risks and Embrace Emerging
    Platforms to reach new audiences
    

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12. Q&A
    Presented by Sangita Sarkar
    @MethodMarketer
    https://www.linkedin.com/in/sangitasarkar7
    

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