to them Source: Dotdash 1st Party Data; (February 2018) • “What’s a Smart Home?”: One of the most highly searched question from our consumers, along with other general questions about the product category • Alexa, Samsung, Amazon, Google: Brands consumers associate with smart home technology; brand awareness is higher than product category awareness 0 50 100 Product Category Queries Brand Specific Queries General Queries Volume of ‘Smart Home’ Queries (by query type) Product Category Queries Brand Specific Queries General Queries Verizon has a massive opportunity to showcase the many devices a consumer could use to “smarten” their homes. Proving It
Sample Custom Mock Fun & Interactive: Animated fireplace and smart lights glowing red and green Custom designed and built for Verizon, ‘A Toast to Smart Home Holidays’ educates consumers on the best ways to use Verizon smart accessories to enjoy a stress free holiday. After all, who needs elves when you’ve got Smart Technology? 5-6 Smarter Holiday Tips will highlight key Verizon tech accessories—with hotspots that click out to both editorial and custom content– consumers can read more about the benefits of buying these products for themselves or friends!
top-of-mind tech accessories shopping destination Dotdash Insights: Consumers aren’t aware of the Smart Home device options available to them Solution: Custom Odyssey that leverages existing, high-performing Lifewire Smart Home content, educates consumers & positions Verizon as the hero Live Example