Four Steps, Five Minutes

Bonus: 5-Minute Video (http://bit.ly/SC08o6). Nine out of ten startups fail in the first year. Why? More important, what can we do to improve the odds? Entrepreneur Steve Blank might have an answer, expressed in his book The Four Steps to the Epiphany. Key points from the book are summarized here.

Ray Hightower delivered this presentation at Ignite Chicago in March 2011.

Transcript

1. 4 Steps! 5 Minutes
2. The Four Steps to ! the Epiphany! by! Steve Blank
3. Steve Blank! 8 startups 20+ years! Stanford Berkeley Columbia
4. Startup! Searching for a! profitable, scalable,! reliable model.
5. Reduce Risk
6. Case Study:! Webvan
7. More…! Apple Newton! Motorola Iridium
8. 1. Customer Discovery! 2. Customer Validation! 3. Customer Creation! 4. Company Building
9. 1. Customer Discovery
10. Minimum! Viable! Product
11. Get Outside! the Building
12. Technology Adoption Lifecycle Inspired by Crossing the Chasm by Geoffrey A. Moore. Courtesy of Craig Chelius via Wikipedia.
13. Hypothesis! will not survive! customer feedback.
14. 2. Customer Validation
15. Pivot
16. 3. Customer Creation
17. 4. Company Building
18. 1. Customer Discovery! 2. Customer Validation! 3. Customer Creation! 4. Company Building
19. MVP! Pivot
20. 4steps5minutes.com! @RayHightower