Four Steps, Five Minutes

2769d4f1f9abeb4dd2438ff636a9e4dc?s=47 Ray Hightower
September 26, 2011

Four Steps, Five Minutes

Bonus: 5-Minute Video (http://bit.ly/SC08o6). Nine out of ten startups fail in the first year. Why? More important, what can we do to improve the odds? Entrepreneur Steve Blank might have an answer, expressed in his book The Four Steps to the Epiphany. Key points from the book are summarized here.

Ray Hightower delivered this presentation at Ignite Chicago in March 2011.

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Ray Hightower

September 26, 2011
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