Speaker Deck

Four Steps, Five Minutes

by Ray Hightower

Published September 26, 2011 in Business

Bonus: 5-Minute Video (http://bit.ly/SC08o6). Nine out of ten startups fail in the first year. Why? More important, what can we do to improve the odds? Entrepreneur Steve Blank might have an answer, expressed in his book The Four Steps to the Epiphany. Key points from the book are summarized here.

Ray Hightower delivered this presentation at Ignite Chicago in March 2011.