Product 1.5: Iterating Toward a Better Product Culture (Productized 2019 Conference)

You’ve read the articles, the books, the blog posts, and you binge-watch product Twitter debates like others binge-watched Game of Thrones. And now you’re excited to transform your company’s culture into Product 2.0.

But how do you take the first step? This presentation walks through how product managers can put the culture they want into practice within their own specific teams, and build momentum and buy-in across your company.

(This presentation was given at the Productized 2019 Conference in Lisbon, Portugal. Visit https://productized.co/ )

Transcript

1. product 2.0 Iterating Towards a Better Product Culture 1.5 Regan Davis regandavis.com
2. regandavis.com
3. your product culture needs a vision. regandavis.com
4. your product culture needs a vision & strategy. regandavis.com
5. principles of product culture strategy regandavis.com
6. principles of product culture strategy align with biz strategy regandavis.com
7. principles of product culture strategy don’t obsess over competitors align with biz strategy regandavis.com
8. principles of product culture strategy communicate your plan don’t obsess over competitors align with biz strategy regandavis.com
9. what’s the first step for product culture? regandavis.com
10. regandavis.com
11. minimum viable product culture customer focused outcome driven iterative entrusted regandavis.com
12. customer focused teams regandavis.com
13. talk to people regandavis.com
14. access but what if I don’t have regandavis.com
15. but what if I don’t have access time regandavis.com
16. but what if I don’t have access time permission? regandavis.com
17. MARKETERS regandavis.com
18. MARKETERS 65% of don’t talk to customers (credit: Katelyn Bourgoin; Coschedule study) regandavis.com
19. RISE UP regandavis.com
20. RISE UP and make friends with sales regandavis.com
21. regandavis.com
22. regandavis.com
23. hello, customer service how can I help you? regandavis.com
24. outcomes over output regandavis.com
25. regandavis.com
26. your customer does not care about your roadmap. regandavis.com
27. your customer does not care about your roadmap. they care about their problem. regandavis.com
28. regandavis.com
29. but that’s what teams need regandavis.com
30. but that’s what teams need what execs want regandavis.com
31. but that’s what teams need what execs want how I’m judged regandavis.com
32. measure your bets. regandavis.com
33. (en)trusted regandavis.com
34. to execute on a decision that’s made trusted regandavis.com
35. to execute on a decision that’s made entrusted trusted to make the decision regandavis.com
36. a terrible email. regandavis.com
37. success takes iteration regandavis.com
38. inconvenient truths (credit: Marty Cagan) regandavis.com
39. inconvenient truths (not Marty Cagan) (credit: Marty Cagan) regandavis.com
40. start measuring regandavis.com
41. regandavis.com
42. you already know how to do this. regandavis.com
43. principles of product culture strategy communicate your plan align with biz strategy don’t obsess over competitors regandavis.com
44. minimum viable product culture customer focused outcome driven iterative entrusted regandavis.com
45. minimum viable product culture customer focused outcome driven iterative entrusted regandavis.com
46. regandavis.com